Social Media Marketing Blog

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

Infographic: People over Posts, Humans over Handles

Posted on by Douglas Karr
138
How Social Media Lost Its Way

HubSpot has introduced Social Inbox, a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration reduces the noise associated with social media listening, alerts companies to key individuals in need of responses, and provides context for social media interactions, replacing loud and interruptive tactics with marketing people love. Key benefits of the new application include: Integration with HubSpot’s Contacts Database: HubSpot will automatically match a prospect, … Continue reading →

Where is Your Audience?

Posted on by Douglas Karr
25
Finding Your Audience

If you asked most people where they find their audience, you’ll often get a very narrow response. If you’re inbound marketing firm like DK New Media; for example, you may fill out all the details of a spreadsheet like this by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. For example, you might do keyword research and focus your attention on search engines for those users seeking inbound marketing, search engine optimization, content strategies, etc. The problem is that you’re only finding those users … Continue reading →

2013 SoDA Report: Digital Marketing Outlook

Posted on by Douglas Karr
63
SoDA Report 2013

The Global Society for Digital Marketing Innovators released their 2013 report earlier this year. There are some key findings within the report in both digital marketing strategies as well as changes in how companies are utilizing digital marketing agencies. Key Findings Over half of all respondents said they are increasing their digital marketing budgets, with much of the shift from a reallocation of existing budget into digital. Only 16% are increasing their overall marketing spend. Full service agencies are benefitting as companies have been reluctant to expand headcount, especially as … Continue reading →

Online Success Starts with CXM

Posted on by Gary Galvin
85
CXM Model

Customer Experience Management uses technology to provide a personal and consistent experience for each user in order to turn prospects into life-long clients. CXM incorporates inbound marketing, personalized web experiences, and a customer relationship management (CRM) system to measure, rate and evaluate customer interactions. What will You Do? 16% of companies are increasing their their digital marketing budgets and increasing overall spend. 39% of companies are increasing their digital marketing budgets by reallocating existing budget into digital marketing. According to those and other figures from a 2013 report from the … Continue reading →

Infographic: Social Ad Spending Forecast

Posted on by Douglas Karr
151
Social Ad Spending Forecast

Social media ad revenues expected to grow to $11 billion dollars by the year 2017. Facebook alone is expected to make close to $1 billion from its mobile ad revenue in 2013. Many social media industry leaders scoff at the idea of paying for attention in social media. That’s easy to say for individuals that were early adopters and were able to grow a substantial following. That’s not the same situation that businesses find themselves in. It’s imperative that they build a following on social media – and to accelerate … Continue reading →