Social Media Marketing Blog

Social media marketing products, services and news as well as social media tips and best practices for marketers at the Marketing Technology blog.

Infographic: Social Media Image Dimensions

Posted on by Douglas Karr
239
Social Media Image Dimensions

It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos and their background canvas. Tent social rightly calls it The Ridiculously Exhaustive Social Media Dimensions Blueprint. Social Media Dimensions Quick Reference Facebook Image Dimensions – Facebook Cover photo: 851 x 315, Facebook Profile photo: 180 x 180 Twitter Image Dimensions – Twitter Header image: 520 x 260, Twitter Profile image: 81 x 81 Google+ Image Dimensions – Google+ Cover photo: 2120 x 1192, Google+ Profile photo: 270 x 270 LinkedIN Image … Continue reading →

Dependencies of an Inbound Marketing Strategy

Posted on by Douglas Karr
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inbound-marketing-elements

We’ve been consulting clients large and small for several months now and really believe that there’s some gaps in most strategies and a whole lot of hype with others. When our clients are struggling, we typically see that there’s a gap in a key dependency of their overall marketing. A successful inbound marketing strategy may not include brand marketing, outreach or community development – but it’s largely dependent upon them. Brand – it’s almost impossible to have a successful inbound marketing strategy if you don’t have a consistent look and … Continue reading →

Infographic: Is Social Media Turning Us Into Psychopaths?

Posted on by Douglas Karr
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social-psychopaths

Time for some Friday fun! Many people unfollow me and don’t appreciate my blunt force social tactics online. I’m not sure anyone has classified me as a psychopath publicly or not, but there are probably a couple folks wondering. I don’t believe I am – but I am passionate in my debates online. I even get heated once in a while – but I still try to show respect for others’ opinions. The long-term impact of spending one’s life in the real world while constantly connected to the virtual one … Continue reading →

Infographic: Social Media As A Crisis Management Tool

Posted on by Douglas Karr
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Social Media Crisis Management

We were ahead of our time! About 5 years ago, I partnered up with Adam Small and we built a cool text alert integration with WordPress. Our hope was that crisis management folks would buy in and use it… posting alerts and driving people back to a command center built on WordPress to get their information out. 5 years later and it looks like crisis management people are now finally adopting social media to get the word out! To reach the broadest audience as quickly as possible, government agencies, nonprofits, … Continue reading →

Infographic: 10 Twitter Mistakes

Posted on by Douglas Karr
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10-twitter-mistakes

As a guy that manages half a dozen Twitter accounts (personal, book, company, blog and community), I have to disagree with #8 on this infographic. I doubt the Navy Veterans on my @navyvets twitter account want to hear about Corporate Blogging on @corpblogging… and no one wants to hear my political rants on my personal account! Twitter, like any other platform, is just another way for people to communicate with other individuals. And there are certain ill-advised Twitter practices and fails that, while they may be questionable to even pull … Continue reading →

Chartbeat Publishing: Real-Time Web Analytics

Posted on by Douglas Karr
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graphic-engagement

For sites that are publishing frequently and working to acquire traffic immediately through trending data, real-time statistics platforms like Chartbeat can help provide the insight your business needs. Key Benefits for Chartbeat Publishers include Knowing the stories that your readers dedicate their time and attention to so you can strategize your high-engagement content. Seeing exactly where your audience’s attention drops, so you can adapt your content and keep your readers on your page. Identifying the types of content that has proven most popular via social media shares. Viewing video insights … Continue reading →