Technology and Marketing Advice from New Media Marketing Experts
We ran a Zoomerang poll on our sidebar for the last few weeks to get a clear picture of how many companies had adopted a Google+ page. The poll results were a perfect split… only 50% of readers said their company had a Google+ page. While that may seem low, I think the real numbers may be much lower. I was a bit pessimistic that so many had them. As we looked for our clients’ competitors, we often could not … Continue reading
Yesterday, on the way to work, I was listening to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love. Joe said that there were 3 key elements to falling in love… commitment, intimacy and passion. The conversation really stuck with me – so much so that I made a voice memo about what I heard to write a post later. I was also discussing it with Troy Burk, co-founder and CEO of Right On Interactive. … Continue reading
Whether you’re a strategies, specialist, brand manager, marketing manager, social media manager or a content writer, Onward Search is tracking your salary range and now sharing them in this infographic on US salaries. The news isn’t that good, though, given the state of the economy these numbers aren’t too exciting to me for an industry that’s exploded in growth. Introducing the new Onward Search Social Media Jobs Salary Guide – a comprehensive look at the best job markets, the most … Continue reading
This infographic really matches the strategy that we deploy for our clients in our social media agency: Monitoring – we monitor both brand and industry to track our clients. Analyze – we analyze the brand to identify any issues of reputation and sentiment. We analyze the ndustry to find opportunities, monitor competitors and help develop strategies. Collaborate – leveraging the mediums throughout all of your strategies is key. Promotion of one medium through the other, and building out processes that … Continue reading
60% of Americans will judge your company based on your online presence. Think about that for a moment. Though your website plays an important role in your online presence, there is more to it. People search for your brand and judge your company based on what comes up on search engines as well. Investing in online PR helps you manage your online presence
It’s always great to see an infographic that simply spurs some ideas… and this one does just that. There are so many strategies to increase sales out there but marketers are the ones stuck with the decision of which way to turn. Rarely do we have the convenience of doing it all. I always encourage clients to adopt a technology that’s on the rise – in this case both mobile and marketing automation are tactics that I’d deploy because of … Continue reading
Pinterest is on quite an upswing in popularity… so much so that other social sharing sites are starting to lose some ground. I believe the advantage of Pinterest is that it’s a visual medium that’s well laid out to share information. While other sites have boring lists, the mozaic that Pinterest generates is simple to scroll through to find what captures your interest. With that in mind, social sharing sites are fantastic traffic generators, so why not make it easy … Continue reading
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