Testing Livefyre Sidenote for Commenting

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We’ve moved between commenting systems a few times on the Marketing Technology Blog. Luckily, all the key platforms will synchronize comments (we don’t use them if they don’t). Comments are becoming a topic nowadays since comment spam is rampant and many of the most colorful conversations are happening offline, leading some very large blogs to turn off commenting altogether. I’m with friend Lorraine Ball on this one who states: To me, a blog without comments is like a school without students or a concert without an audience. To me, engagement … Continue reading

Video: #Socialnomics 2014

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socialnomics

#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage. We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman One key factor on this is that 20% of the terms typed into a search bar have never been searched before – supporting the need for a robust content marketing program where combinations of articles, … Continue reading

Infographic: The Inbound Call Channel is Huge… and Untapped

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inbound-call-infographic

One industry that’s vastly underserved and a huge opportunity for marketers is call tracking. As smartphones become more prevalent in business for reading emails, searching for businesses, and researching our purchases – more and more people are simply clicking the phone number they find on the site. For companies who advertise across media channels, this is a huge problem because they misreport the channel that’s generating the call, the lead and the conversion. We have a client that has this issue – providing the same phone number on their television … Continue reading

The Problem with “Big Data”

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Big Data

One of the most popular terms that seems to be popping up on every technology site nowadays is big data. I think the industry is doing a disservice with its overuse and the inaccurate picture it depicts of what’s really happening. Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that it’s difficult to process using traditional database and software techniques. According to Webopedia The problem is that big data is not just a big database. … Continue reading

Infographic: The A to Z Guide to Personal Branding

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personal-branding-infographic

As I grow older, I’m beginning to figure out that a key indicator of my business success is the value of the network I keep and maintain. It’s why I spend a ton of time each year networking, speaking and attending conferences. The value that’s generated by my immediate network, and my network’s network probably makes up 95% of the overall revenue and success that my business realizes. That’s the result of over ten years of effort I’ve made to assisting folks like you find and utilize technology to assist … Continue reading

SimplyCast: Customer Flow Communication Platform

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The SimplyCast 360 Automation Manager combines 15 channel outputs into a single platform, enabling marekters to build automated marketing campaigns and communication flows. Their solution allows you to reach the right people at the right time via their preferred mode of communication. Engage with customers and prospects based on stored data, their interests, and their past interactions with your organization to increase your return on investment. The SimplyCast marketing automation solution allows you to set up your campaigns like a flow chart, allowing you to reach and engage with your … Continue reading

Infographic: Social Media is a Gold Mine for Insurance Marketing

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insurance-social-media-marketing

At Social Media Marketing World this year, return on investment was a common thread throughout many of the sessions and discussions at the conference. LeadSift is a platform that enables social selling by listening and delivering potential leads to companies. In this example, LeadSift gathered insights from more than 3.7 million tweets and a series of research studies to show the potential of social selling within the insurance industry. One of the most powerful aspects of social media is the series of trends and patterns that are created from big … Continue reading

Trust, Social Media and Sponsoring Passion

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cheryl viirand

Last year when I attended Social Media Marketing World, I had the most incredible conversations with Cheryl Viirand, founder of Freedible. Cheryl’s story is nothing short of amazing – she’s an attorney who worked on some of the technology industry’s largest acquisitions turned food evangelist. The transition happened when Cheryl suffered some disastrous and undiagnosed illnesses personally and with her child. At issue were food allergies and sensitivities that were devastating her life and her child’s life. At the time of the event, I was under immense stress – I … Continue reading

The Blurry Lines of Marketing Return on Investment

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Dial it in

Yesterday, I did a did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I’m often a contrarian to the advice that’s continually pushed in this industry… even leaning a bit on the controversial. The genuine premise is that businesses continue to look for fan and follower growth in social media – but they do a really terrible job of converting the amazing audience or community that’s already in place. Within the session, I even went so far as … Continue reading