The Questions That Aren’t Being Asked About Ello

88 Shares
ello-questions

I’m sure someone is asking these questions, but I’m going to take a stab at it anyways because I haven’t found them. I joined Ello quite early – thanks to my friend and fellow marketing tech addict, Kevin Mullett. Immediately, within the small network I roamed and discovered some amazing people that I had never met before. We began sharing and speaking… and it was … Continue reading

The Future of MarTech

171 Shares
Future of Marketing Technology

The present and future of Marketing Technology was debated and captured at the inaugural MarTech Conference in Boston. It was a sold-out event that brought together diverse thought leaders in the MarTech world. In advance, I had the opportunity to connect with the conference chair, Scott Brinker, to discuss the industry’s evolution and how the role of Chief Marketing Technologist has become the must-have role … Continue reading

The 3 Dimensions of Content Creation

137 Shares
Content

There’s so much content being produced on the web right now that I’m truly having a difficult time finding articles of value – albeit through search, social or promotion. I am shocked at how shallow many of the content marketing strategies are on corporate sites. Some just had recent news and press releases about the company, others have an array of lists, others have feature … Continue reading

Here are 33 LinkedIn Tips for you to Tweet!

224 Shares
linkedin-follow-button

There aren’t too many days that I’m not reading an update from LinkedIn, connecting with someone on LinkedIn, participating in a group on LinkedIn, or promoting our content and business on LinkedIn. LinkedIn is a lifeline for my business – and I’m happy with the upgrade I made to a premium account earlier this year. Here are some fantastic tips from leading social media and … Continue reading

If You’re in Sales or Marketing, Get This App Now!

108 Shares
refresh-app

It happens every week. I get an email from a vendor or prospect and we work together a date to talk. I check out their site and see whether or not it’s a fit. I might even connect with them on LinkedIn to learn a bit more about them. The date is set, the calendar invite is accepted and I move on. A few weeks … Continue reading

5 Ways Retail Benefits from Hyperlocal Social Monitoring

143 Shares
Hyperlocal Advertising

Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available). The competitive advantage any retailer has over an online store … Continue reading

How to Measure the Return on Investment of Social Media

180 Shares
How to Measure the Return on Investment for Social Media

We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though. Here’s a simple example… the CEO of the company tweets on thought leadership articles, the direction of the … Continue reading