The Surprising Science Behind Influence and Persuasion

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The Surprising Science Behind Influence and Persuasion

I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According to Dr. Robert B. Cialdini, … Continue reading

Facebook Ads “Too Much Text” Guideline is Stupid

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dislike

We’re running some ads on Facebook to subscribers of the Marketing Technology Blog newsletter to also join our community on Facebook. To do this, we exported the subscribers from our email list that were most active and created a group in Facebook to target them specifically. One of the first ads I designed was an image that displayed many of our infographics as that’s always … Continue reading

If You’re Collecting Data, Your Customer Has These Expectations

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Customer Engagement

A recent report from Thunderhead.com redefines customer engagement in the age of digital transformation: Engagement 3.0: A New Model for Customer Engagement provides insight into the whole customer experience picture. Here are some key findings: 83% of customers feel positive about a business that puts to good use the information and data they hold on their customers, for example by highlighting details of products and … Continue reading

Listening Isn’t Enough. Your Social Strategy Needs these 4 Elements for Success!

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social media analytics

Absolutely love the message here from South Africa’s premium retailer Woolworths. Digital Editor Sam Wilson discusses how Socialbakers‘ products, Analytics and Builder, enable her team to drive brand engagement and deliver powerful social insights to company executives. Woolworth’s strategy is beyond simply listening and responding via social media. There are 4 other elements mentioned by Sam that have helped them succeed, both externally and with … Continue reading

Here’s How You Generate More Leads with Social Media

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Lead Generation and Social Media

I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands with social media and it’s impact on lead generation and I believe it needs to be corrected. Most of the issues with social media and … Continue reading

Does Your Business follow Social Media Etiquette Best Practices?

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Etiquette

Social media etiquette… the expression makes me squirm. It seems there’s always someone trying to apply a set of rules to everything nowadays and I can’t stand it. Of course there are unacceptable behaviors online and offline… but the beauty of the platform is that whether or not you follow the so-called rules, you’ll see the results. Here’s an example… I follow a large email … Continue reading

What is Content Marketing?

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What is Content Marketing?

Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it. But there’s more to … Continue reading

You’re Missing 3 out of 5 Elements on Making an Impression

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The 5 Senses

I was in attendance for the launch party of Ex. Ex. Midwest, a print-only publication about the food culture of the Midwest. As I spoke to the team who created, there was incredible pride in both the content, the art and the finished product. The magazine was solid and you could feel the quality of the paper, smell the fresh print, and almost taste the … Continue reading