I’ve received a few invitations to virtual conferences but hadn’t paid too much attention to them in the past. They seemed a little Second Lifey to me. However, while I was at Compendium Blogware, our marketing department sponsored a virtual event and received a huge volume of qualified leads… many more than they would have than had they had a booth in a regular marketing event.
Virtual conferences deserved a second look and there’s an upcoming opportunity for you to check out a virtual event. ON24 announced yesterday that the company has collaborated with Lithium Technologies, a provider of Social CRM solutions to power the customer network, to offer the Social CRM Virtual Summit, the largest online conference for social media and CRM professionals and the first virtual show to demonstrate how social media/communities can work in tandem with virtual events to create a new and powerful business application.
As virtual summit speaker Jeremiah Owyang, partner at the Altimeter Group, noted in his Web Strategy blog:
Tight integration with social technologies is the inevitable next step as virtual event adoption continues to grow. In fact, Lithium?s partnership with ON24 illustrates a key principle?events should integrate with communities and social networks to increase participant interaction.
This is a pioneering partnership, with two marketing leaders coming together to extend the ON24 platform,? said ON24 Chief Marketing Officer Denise Persson. ?What we are creating is a real-time virtual event, embedded in an ongoing, growing social community. It represents the ?best of both worlds? and is a significant industry first?an integrated, social-media enabled virtual event. The result is an innovative next-generation solution for social CRM.?
The free Social CRM Virtual Summit, scheduled for November 11, will showcase the Lithium-ON24 integration and feature keynote addresses in a virtual auditorium by social CRM thought leaders Paul Greenberg and Brent Leary, as well as the Altimeter Group?s Ray Wang and Owyang.
At this five-hour live, virtual summit you will experience:
- Webcasts by industry luminaries in a virtual auditorium
- Scheduled live chats with industry experts and practitioners
- An interactive exhibit hall with dynamic booths by sponsors, including ON24, AntsEyeView, and Genesys
- A resource center with dozens of valuable white papers, podcasts, etc. for download
- A virtual networking lounge to meet other like-minded professionals through live chat
The summit will also feature scheduled live chats with industry experts and practitioners; an interactive exhibit hall with dynamic sponsor booths; a resource center with an extensive collection of materials for download; and a virtual networking lounge for interaction with other B2B marketing professionals. In addition, Twitter integration (hashtag #vscrm) will further facilitate interaction.
Register now! We’ll see you there!
