I’m not sure of the real value of looking at demographics by social media site when the penetration an diversity of these sites is so expansive. The fact is that you can find pockets of prospects or industry pundits in all of them. I suppose it is fairly interesting to see that there are nuances in the demographics based on the platform, though.
From the Online MBA infographic: Over 66% of all adult online users are connected to one or more social media platforms. Use of these platforms and tools has been increasing steadily over the last 10 years, for both personal and business reasons. Here we take a look at the statistics behind some of the most popular platforms.