Marketing InfographicsSocial Media & Influencer Marketing

Social Media for Unsexy B2B Industries

In all honesty, I’m not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out.

If you work for a business-to-business (B2B) com­pany, chances are you have noticed that it’s not quite as fast and easy to grow your social media pres­ence, as it is for a business-to-consumer (B2C) com­pany. See how to grow your social media pres­ence if you find your­self in an “unsexy” B2B industry!

The other misconception between business to consumer and business to business is that consumer goods are often high volume, low revenue and profit transactions. B2B; however, are typically long-term, low volume, high revenue and high profit transactions. In other words, you don’t need tens of thousands of followers or retweets with B2B, tens or hundreds may drive enough awareness and business to keep your business healthy and growing.

unsexy-b2b-infographic

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.