Ecommerce and RetailMarketing InfographicsSocial Media & Influencer Marketing

Social Commerce Best Practices

This holiday season some doubt was spread as to the impact of social media on e-commerce sales. Since the holiday season is dominated by discounting, I tend to disagree that social’s impact is diminished. 8thBridge has developed this infographic that reviews e-commerce platforms and how social impacts the purchasing process. 8thBridge are makers of the Graphite, a social commerce platform that integrates a social experience into the purchase funnel.

Consumer findings from the report

  • 44% say they are most likely to discover new products on Facebook compared to 21% on Pinterest and 13% on Twitter
  • 37% don’t pay attention to posts about products.
  • 56% do not share things on social networks to get rewards.

Brand findings from the report

  • 35% of companies researched had apps on Facebook that were not functioning and/or were out of date.
  • 51% of companies have incorporated the Pin It button

Download the full Social Commerce IQ Report from 8thBridge.

8thBridge's Second Annual Social Commerce IQ Study

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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