What is SMS? Short Codes? Keywords? SMS and Mobile Definitions

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What is SMS? Short Codes? Keywords? SMS and Mobile Definitions
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What are those terms? What do they mean?

With Mobile Marketing becoming more mainstream I thought it might be a good idea to define some of the basic terms used in the mobile marketing industry.

SMS (Short Message Service)- A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content. (Text Message)

Common Shortcode (Shortcode)- Short numeric numbers (typically 4-6 digits) to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to common short codes with relevant keywords to access a wide variety of mobile content.

Keyword- A word or name used to distinguish a targeted message within a Short Code Service.

These are some of the basic terms used in mobile marketing.  Even with the definition of Shortcode most people still want further explanation in how it all works together.

I try to explain it in terms of the Internet and domain names.  Think of a Shortcode as similar to a domain name and a Keyword similar to a page.  When you want the news you might go to the crime (Keyword) page of CNN.com (Shortcode). If you want special deals on concerts and events from Circle City Tickets you text TICKETS (Keyword) to 71813 (shortcode).

Or… even better, when you want to be alerted to a new blog post on The Marketing Technology Blog, text MTBLOG (Keyword) to 71813. Try it out! It’s a double opt-in and you can opt out at any time! Doug and I integrated his blog using a Connective Mobile plugin.

*These definitions are according to the Mobile Marketing Association.  More defintions available at Connective Mobile.

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