The marketing campaign production life cycle, starting with the conceptualization of an idea and extending through the development phase to the final report, data sheet, brochure, catalog, magazine or anything else is a tedious and time-consuming process.
Sitecore, a market leader in online content management system software, has rolled out a new technology that has the potential to revolutionize this process for print materials. Sitecore’s Adaptive Print Studio not only provides the organization with better control over the entire process, but can also cut the development life cycle time from an estimated two hundred days to less than twenty days, and that too using fewer resources than before!
Sitecore Adaptive Print Studio installs as a plug-in to Adobe InDesign and becomes a centralized hub for all Adobe InDesign content. It provides a web platform to bring together web designers, developers, product managers, marketers and all other stakeholders to the campaign, facilitating team collaboration, multi-lingual management, security and workflow control and dynamic document delivery.
Web designers upload their work, including document layout and settings. The suite also pulls content from Sitecore’s Content Management System (CMS) to InDesign directly, and provides online access to the work queue. Product managers update the catalog daily and undertake review cycles. Non-designers within the marketing, sales, service and other relevant departments customize PDF’s and print products from layout to publish, even without technical knowledge of how to create InDesign documents.
With the design and print production of marketing materials usually constituting about 30 percent of a marketer’s budget, the benefits of this technology need no mention. The time saved also allows marketers to roll out their campaign in near real-time, invaluable in today’s highly competitive and fluid environment where fast adaptability and maneuverability is the key to success.