Much of marketing and selling is resonating with your audience on an emotional level. Storytelling is at the core of describing your product or service. Blathering on about features and benefits is all well and good, but unless someone can recognize that you are solving a problem like theirs, the ability for them to trust you enough to convert is a long-shot.
Storytelling is an art form – even when it’s just sharing an anecdote with your audience. The ability to plot out the story in a blog post or even a short video requires some basics. The Content Marketing Association has put together this infographic to help you plot your next story. Do it today!
From structure and plot to heroes and characters, your story must have everything in place if it’s to connect with the reader. Follow our guide to storytelling success.