Infographic: The Benefits of Affiliate Marketing

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Affiliate Marketing

Forrester predicts that affiliate marketing spending will grow to $4 billion by 2014, increasing at an annual compound growth rate of 16%. One of the decisions that we made early on with CircuPress was to make every user an affiliate. That way, as emails were sent, if a reader signed up after clicking the powered by link, the person sending the email was rewarded. This is a strategy that skyrocketed with platforms like DropBox… where users were provided more space when their friends signed up. Paying a commission for a … Continue reading

The Premature Death of Outbound Marketing

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outbound

The SBA estimates that 600,000 new employer businesses are incorporated every year. Not many of them benefit from a brand name like IBM or Coca Cola. In order to survive they have to hunt for new business. Even major corporations like EMC, Cisco and Hewlett Packard have huge teams dedicated to prospecting for new business in both their installed base as well as new potential customers. Without a process for prospecting and the associated measurement criteria, it’s every rep for themselves, which is never as efficient as a process that … Continue reading

11 Resources to Find and Pitch Reporters and Journalists

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reporter-mic

Help A Reporter Out – From The New York Times, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted HARO sources in their stories. Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for. Media Kitty is a paid service ($89.95 per month) for business professionals to communicate and stay connected with journalists through quick and easy postings. 9,704 journalists and PR pros active since 2001. MediaOnTwitter – Develop associations with reporters, authors … Continue reading

GroupHigh: Research and Track Your Blogger Outreach

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grouphigh

Colleague Chris Abraham recently wrote about a blogger outreach solution called GroupHigh. GroupHigh‘s online platform provides all the elements you need to do blogger outreach. GroupHigh enables you to find bloggers easily for your outreach campaigns through their real-time blog search and filtering interface. Data includes topics, localization, blog information, social accounts, fan and follower data, organic search authority (from Moz) and traffic stats from Compete.com and Alexa. The platform allows users to find, track and even assign the blogs in campaigns. You can also create blogger lists by importing … Continue reading

Your Guest Blogger Checklist

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Mask

SEO companies continue to try and manipulate search engine results… it simply won’t stop. Matt Cutts of Google wrote a great post yesterday, The decay and fall of guest blogging for SEO includes a video on his stand on guest blogging and Matt provides this as his bottom line: I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism … Continue reading

Infographic: Marketing Metrics that Matter

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Metrics-That-Matter-Pardot

Pardot put together this marketing metrics cheat sheet that has been making the rounds. Today’s marketing analytics are powerful. Marketers have access to all kinds of metrics, from page views and numbers of fans to more revealing statistics involving leads and sales. With the growing transparency in marketing data, it’s easy to get caught up in data that – more often than not – is not actually impacting your revenue. Marketers need to focus on the metrics that are better indications of sales and marketing success. via Pardot I do … Continue reading

Please Don’t Fall for SEO Email SPAM

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SEO Fraud Alert

Working within the search marketing industry, one look at an email like this makes me want to puke. But we have had clients in the past telling us they’ve received a solicitation from a SEO company letting them know that they don’t rank. They forward it to us and ask why? Let’s break down this email: From Mark Peterson (maketopseorank@gmail.com). [Gmail? So this guy doesn't actually work for a company with a domain that I can check out? maketopseorank? really?] Hello, [Hello who? You don't know me, do you?]  Hope … Continue reading

Infographic: 2014 Content Marketing Trends

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2014-content-marketing-trends

We’ve been sharing some great infographics on 2014 marketing trends and this one from Uberflip is no different – providing some insight on how content is becoming central to a brand’s online marketing. Even within our own agency, we’ve shifted resources towards content marketing for all our clients… one of our most important team members is Jenn Lisak who develops content strategies for our clients. Uberflip recently took an infographic look at the biggest marketing trends of 2013 and now they’re looking ahead to the future! Over the years, content … Continue reading

Goodbye and Good Riddance to Marketing in 2013

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Ball of paper on the bottom

Did this year suck for you? It did for me. It was a difficult year as I lost my father, my health suffered, and the business had some terrible lows – including parting with a great friend and colleague. You folks read my blog for marketing information so I don’t want to focus on other issues (although they had a huge impact), I want to speak directly to Marketing and Marketing Technology. Marketing in 2013 sucked We spent the entire year getting folks back on track with proven, successful, multi-channel … Continue reading