How to Generate Value from Digital Marketing

767 Shares
value-digital-marketing

Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love your site and even use … Continue reading

The State of Mobile in the US

150 Shares
state-of-mobile-us

Mobile usage among consumers continues to skyrocket. 74% of growth was in smartphones with 79% of US Shoppers browsing and shopping on sites and apps. By 2016 mobile app revenues will hit $46 billion. To quantify what this dramatic shift means for brands the folks at Usablenet put together an infographic that demonstrates just how much mobile Internet usage is changing the way consumers interact … Continue reading

What is Organic SEO?

328 Shares
what-is-organic-seo

If you want to understand search engine optimization, you really have to stop listening to those in the industry looking to profit from it and simply boil it down to Google’s advice. Here’s a great paragraph from their Search Engine Optimization Starter Guide: Even though this guide’s title contains the words “search engine”, we’d like to say that you should base your optimization decisions first … Continue reading

How to Plan Your New Web Site

188 Shares
website development project on whiteboard

We’ve all been there… your site needs a refresh. Either your business has rebranded, the site has become stale and old, or it’s simply not converting visitors the way you need it too. Our clients come to us to increase conversions and we often have to take a step back and redevelop their entire web presences from branding through to content. How do we do … Continue reading

Top Trends That Will Shape Digital Marketing

428 Shares
top-trends-digital-marketing

Here’s an Ethinos Digital Marketing infographic about the top trends; content marketing, mobile optimization, conversion rate optimization; that are defining digital marketing today and are likely to have a significant influence on its future course. What I appreciate about this infographic is its focus on fine-tuning your digital marketing strategies. At Social Media Marketing World this month, this is exactly what I’ll be providing insight … Continue reading

InPowered: Promote Third-Party Trusted Content

57 Shares
inPowered

As content marketers write their own content on their own sites, there’s always the issue of trust. Of course you’re going to promote your brand, products and services as the best. Alternatively, when third-party trusted sites write about your brand, product and service – that content is naturally trusted more since the author doesn’t have a financial interest in the company (hopefully). The author is … Continue reading

Improvely: Detect, Block and Deter Click Fraud

66 Shares
Click fraud

Click fraud continues to be prevalent in the pay per click industry. What is click fraud? Click fraud occurs when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad. Click fraud occurs to improperly increase revenue for the host site or to drain the pay per click budget of a competitor. Click fraud continues to … Continue reading

Serchen: Your Cloud App Ratings and Reviews Site

47 Shares
serchen-screenshots

The Serchen marketplace services over 10,000 vendors and millions of buyers annually. Their goal is to produce a great database of ratings and reviews that will connect buyers and sellers with the best cloud services and software in the IaaS, PaaS and SaaS categories. IaaS – Infrastructure as a Service is a provision model in which an organization outsources the equipment used to support operations, … Continue reading

Algolia: Internal Realtime Search as a Service

70 Shares
algoria-search-cloud

Building your own internal search capabilities that are rich, real-time, and fast is quite a project. Add to it geographic search, images, commerce and mobile and you’re basically developing an entire platform. We were just speaking to a manufacturer this morning about their search capabilities and that the element needs to be more prounounced on their site. No need to develop your own – Algolia … Continue reading