InPowered: Promote Third-Party Trusted Content

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As content marketers write their own content on their own sites, there’s always the issue of trust. Of course you’re going to promote your brand, products and services as the best. Alternatively, when third-party trusted sites write about your brand, product and service – that content is naturally trusted more since the author doesn’t have a financial interest in the company (hopefully). The author is writing the content as an honest review and putting their own reputation on the line. Many years ago, a good friend of mine told me … Continue reading

Improvely: Detect, Block and Deter Click Fraud

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Click fraud

Click fraud continues to be prevalent in the pay per click industry. What is click fraud? Click fraud occurs when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad. Click fraud occurs to improperly increase revenue for the host site or to drain the pay per click budget of a competitor. Click fraud continues to be the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud. Platforms like Improvely have … Continue reading

Serchen: Your Cloud App Ratings and Reviews Site

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The Serchen marketplace services over 10,000 vendors and millions of buyers annually. Their goal is to produce a great database of ratings and reviews that will connect buyers and sellers with the best cloud services and software in the IaaS, PaaS and SaaS categories. IaaS – Infrastructure as a Service is a provision model in which an organization outsources the equipment used to support operations, including storage, hardware, servers and networking components. The service provider owns the equipment and is responsible for housing, running and maintaining it. The client typically … Continue reading

Algolia: Internal Realtime Search as a Service

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Building your own internal search capabilities that are rich, real-time, and fast is quite a project. Add to it geographic search, images, commerce and mobile and you’re basically developing an entire platform. We were just speaking to a manufacturer this morning about their search capabilities and that the element needs to be more prounounced on their site. No need to develop your own – Algolia is a fully hosted search service, available as a REST API. API clients are available for all major frameworks, platforms and languages and data transmission … Continue reading

Infographic: How Content Marketing Impacts Search Rankings

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As search engine algorithms become better at identifying and ranking the appropriate content, the opportunity for companies that engage in content marketing become greater and greater. This infographic from QuickSprout shares some incredible statistics that can not be ignored: Companies with blogs typically receive 97% more leads than companies without blogs. 61% of consumers feel better about a company that has a blog. Half of all consumers say content marketing has had a positive impact on their purchasing decision. Websites with blogs have 434% more indexed pages on average than … Continue reading

Infographic: Digital Marketing & the Impact of Video

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This morning we delivered reports to one of our clients who has been with us for a couple of years. They have a great site that’s increased in relevant search traffic almost 200% over last year and they have a variety of infographics and whitepapers to entice buyers to register and begin looking at their solution. The only thing we find missing from their site is video content. We know, first hand, that video is a must now for any company who wishes to compete online. This infographic from Video … Continue reading

WordPress SEO, Local SEO, Video SEO, Ecommerce SEO? Yoast!

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Joost de Valk has done it. Single handedly, his WordPress plugins are at the core of any effort to optimize your WordPress site for search engines. I had used other plugins to manage editing robots.txt, htaccess, build sitemaps, enable authorship and social microdata… and they’ve been unstable, haven’t kept up with algorithm changes, and simply haven’t performed. In fact, I think WordPress should simply purchase Yoast and incorporate all of Joost’s incredible plugins directly in the core product. WordPress SEO We utilize Yoast plugins for all of our clients. Just … Continue reading

Infographic: 7 Steps to Digital Marketing Nirvana

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As we implement digital strategies with our clients, I fear we aren’t illustrating and defining that strategy as well as we could be. I really appreciate Smart Insights for putting together this overview of a comprehensive, successful digital marketing strategy and the steps you should take to implement. I want to work with our clients to better illustrate this methodology and apply our success metrics. Smart Insight’s new infographic outlines steps you can take to improve your use of digital marketing. To help you compare your progress with other businesses … Continue reading

Infographic: The Benefits of Affiliate Marketing

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Affiliate Marketing

Forrester predicts that affiliate marketing spending will grow to $4 billion by 2014, increasing at an annual compound growth rate of 16%. One of the decisions that we made early on with CircuPress was to make every user an affiliate. That way, as emails were sent, if a reader signed up after clicking the powered by link, the person sending the email was rewarded. This is a strategy that skyrocketed with platforms like DropBox… where users were provided more space when their friends signed up. Paying a commission for a … Continue reading