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Search Marketing

Search engine marketing products, services and news for organic and paid search marketers at the Marketing Technology blog. If you’d like to do an audit of your site, use the form below:

A List of the Best WordPress Plugins for Your Business 2015

Best WordPress Plugins for Business 2015

Each year we publish the WordPress plugins that have made the biggest impact to our productivity, optimization, and business results. Because of all of the shift in social impact and integration capabilities, there’s been quite a bit of turnover between our selected WordPress business plugins from 2014 to our latest …

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PerfectBanner: Testing, Optimization, and Automation for Banner Ads

PerfectBanner

We have banner advertising on our site and I often have to approve several instances of banner ads for our most savvy advertisers. They realize that they’re not going to fully leverage the traffic here unless they test and optimize their banner advertising. That’s a difficult task with most systems, …

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Torchlite: Digital Marketing with a Collaborative Economy Solution

Torchlite

By now, you’ve probably come across this quote from Tom Goodwin, senior vice president of strategy and innovation at Havas Media: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, …

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The Inbound Marketing Checklist: 21 Strategies for Growth

inbound marketing

As you can imagine, we get a lot of requests to publish infographics on the Marketing Technology Blog. It’s why we share infographics every week. We also ignore requests when we find infographics that simply show that the company hasn’t made a great investment to build out an infographic of …

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Search Advertising Spend for Q3 2015 Shows Dramatic Shifts

Q3 2015 Search Advertising Trends

Kenshoo’s clients execute digital marketing campaigns running in more than 190 countries and include nearly half the Fortune 50 across all 10 top global ad agency networks. That’s a lot of data – and thankfully Kenshoo is sharing that data with us on a quarterly basis to observe the changing …

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Everyone Hates Advertising… Does Paid Advertising Still Work?

Consumer Opinion of Paid Advertising

There’s been a ton of conversations online about the demise of advertising. Twitter hasn’t been too successful with its advertising package. Facebook is successful, but consumers are growing weary of ads splattered everywhere. And paid search continues to drive incredible revenue… but search is declining as other methods for seeking …

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