How Are You Doing Compared to 400 Other Marketers?

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2014-digital-trends-infographic-ektron

We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by … Continue reading

The Playbook for B2B Online Marketing

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b2b-online-marketing-infographic

This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. … Continue reading

Your 2014 Digital Marketing Roadmap

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digital-marketing-roadmap

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives. One element lost in this infographic is the ability for all of the strategies to work with … Continue reading

The Challenge of Marketing Silos and How to Break Them

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marketing-silos-whitepaper

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, … Continue reading

How to Score the Winning Goal in the E-Commerce Game

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WorldCupECommercePreview

While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a create a dynamic game plan so that your e-Commerce business can bring home a win. Before the season starts, teams must first invest in the … Continue reading

A Roadmap to the Future of Marketing

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future of marketing

Nailed it. That’s what I thought as soon as I saw the image below from MediaPlant’s report sponsored by Microsoft, Dollars, Bits, and Atoms: A Roadmap to the Future of Marketing. It’s a well-thought out and practical look at how technology is evolving to enable more effective marketing strategies. One diagram stood out as we’ve been assisting companies develop their online marketing strategies so I’ve … Continue reading

What is Analytics? A List of Analytics Technologies that Drive Marketing Decisions

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Analytics

Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at it’s most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics. What is Analytics – A Video from IBM As it pertains to … Continue reading

Is Marketing Really Changing Radically?

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Marketing web strategy chart arrow illustration

This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years. Respectfully, I disagree. Marketing is evolving and digital is in the forefront of most strategies. Budgets are shifting, social and … Continue reading

14 Metrics to Focus on with Digital Marketing Campaigns

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digital-marketing-metrics

When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics that we observer overall, like the number of ranking keywords and average rank, social shares and share of voice… but a campaign typically has a … Continue reading