Search Marketing Blog

Search engine marketing products, services and news for organic and paid search marketers at the Marketing Technology blog.

Marketers and Machine Learning: Faster, Smarter, More Effective

Posted on by Lara Albert
235
Machine Learning

For decades A/B testing has been used by marketers to determine the effectiveness of offers in driving response rates. Marketers present two versions (A and B), measure the response rate, determine the winner, and then deliver that offer to everyone. But, let’s face it. This approach is cripplingly slow, tedious, and inexcusably inaccurate – especially when you apply it to mobile. What a mobile marketer really needs is a way to determine the right offer for each customer in a given context. Mobile subscribers present a unique challenge when it … Continue reading →

Infographics and Video: Online Search Behavior Survey

Posted on by Douglas Karr
236
seach-behavior

iAcquire conducted a three-part study on how people behave online – producing infographics for search behavior, mobile behavior and social media behavior. The full results can be observed in this infographic video: iAcquire partnered with SurveyMonkey Audience for a study that gives us actionable insight into search patterns. With mobile devices becoming a mainstay in people’s lives, iAcquire wanted to gather some insight into how people use their devices to conduct their day-to-day searches. For the final installment, iAcquire asked internet users about how they use social media in their … Continue reading →

Automate Influence Marketing Campaigns with TapInfluence

Posted on by Douglas Karr
156
Tapinfluence

TapInfluence debuted its new cloud-based software platform for automating all aspects of influencer marketing campaigns. If TapInfluence sounds new… it’s because it is. TapInfluence was once BlogFrog but has been rebranded with a new focus and platform. TapInfluence automates the process of identifying and engaging with large numbers of social influencers (content creators on blogs, Facebook, Pinterest, Twitter and other social platforms), as well as the distribution of content across all social networks and campaign analysis via measurement dashboards. Brands and agencies work with TapInfluence to increase awareness, engage with … Continue reading →

Five Ways Responsive Design is Changing SEO

Posted on by Jayson DeMers
162
Responsive Design & SEO

Responsive design is obviously a big deal; such a big deal that Mashable has hailed 2013 as “the year of responsive design.” Most web professionals understand this — responsive design is changing the way that the Internet looks, feels, and works. There’s something less obvious going on, though. Responsive design also changes SEO. When we look beyond the CSS of responsive design, we see a major shift in search practices that is exerting an impact on both mobile and desktop searches. What are the SEO issues brought about by the advent of … Continue reading →

Diners Club Interview: Building a Social Brand

Posted on by Douglas Karr
52
Diners Club

Diners Club is a sponsor of Social Media Marketing World and was interviewing some of the speakers yesterday (and will be doing more today). I had the pleasure of speaking with Eduardo Tobon and discussed the advancements that I saw in the online marketing space. The first question was about corporate blogging and 3 tips that I’d provide. If I were smart, I would have said to buy my Corporate Blogging book . I don’t believe I fully covered the question so I’ll do that here: Develop a content strategy … Continue reading →

Vocus Marketing Suite: PR Goes Social and Mobile

Posted on by Douglas Karr
236
vocus-marketing-suite

Vocus has released new and enhanced mobile versions of its Marketing Suite. The updates include an updated version of mobile web access, and the first tablet-version of Vocus Marketing Suite. Now, Vocus Marketing Suite users can better manage their integrated marketing campaigns wherever business takes them. Android and iOS users can access the mobile-friendly Vocus Marketing Suite on either smartphones or tablets. In addition to the Mobile refresh, a new Tablet site will be introduced in the next two weeks. The new Tablet version will automatically detect and load for … Continue reading →