What is Content Marketing?

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What is Content Marketing?

Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it. But there’s more to … Continue reading

Paid Search: 10 Steps to Winning Pay Per Click Conversions

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pay-per-click

A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since they’re not getting conversions. Oops… the purchase form submits to a page not found. Yet another client incorporates CAPTCHA on a lead generation form… that never actually works. Oops. These are all … Continue reading

The Distasteful Newsjacking This Week

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wrong newsjacking

After the initial shock and sadness on the news that a celebrity had tragically took his life this week, I started to think about what would be written online. I even updated my social channels that my fear would be that brands would somehow try to weave the news into some article with the purpose of driving more traffic (and money) to their brand. I … Continue reading

Confessions of the SEO Marketers

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Confessions of SEO Marketers

Search engine optimization is one piece of marketing optimization, and it can be as confusing and contrived as a parking sign in New York City. There’s so many people talking and writing about SEO and many contradict each other. I reached out to top contributors in the Moz community and asked them the same three questions: What SEO tactic that everyone loves is actually worthless? … Continue reading

4 Ways Animated Explainer Videos Boost Inbound Marketing Efforts

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explainer-videos

When we say video has become an essential part of our daily lives, we’re not joking around. We watch online videos every day on our computers, phones and even Smart TVs. Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! The world’s #1 search engine gives high priority to video content, which has 53x more chances of appearing on … Continue reading

Reasons Why You Should Not Host Your Own Video

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hosting-video

A client that is doing some incredible work on the publishing side and seeing exceptional results asked what my opinion was on them hosting their videos internally. They felt they could better control the quality of the videos and improve their search optimization. The short answer was no. It’s not because I don’t believe they would be great at it, it’s because they are underestimating … Continue reading

How Are You Doing Compared to 400 Other Marketers?

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2014-digital-trends-infographic-ektron

We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by … Continue reading

The Playbook for B2B Online Marketing

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b2b-online-marketing-infographic

This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. … Continue reading

Your 2014 Digital Marketing Roadmap

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digital-marketing-roadmap

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives. One element lost in this infographic is the ability for all of the strategies to work with … Continue reading