2014 SoDA Report: Client and Agency Alignment

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soda-1h-2014

The Global Society for Digital Marketing Innovators released their 2014 report. This edition of The SoDA Report, explores the concept of value. They place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise … Continue reading

Your Checklist for a Successful Technology Festival!

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Rathskeller

This last weekend, we kicked of the first Music, Marketing & Tech Midwest Event (#MTMW) – an event here in Indianapolis to raise money for the Leukemia and Lymphoma Society in memory of my Dad who we lost last year. This is the first event that I’ve ever put on so it was quite terrifying. However, it went off without a hitch and I want … Continue reading

Smart Ways to Combine Content Marketing with SEO

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search distribution

The folks at Blogmost.com developed this infographic and named it Little Known Ways to Build High Quality Backlinks in 2014. I’m not sure I like that title… I don’t think companies should focus on building links anymore. Our local search experts at Site Strategics like to say that new strategies require earning links rather than actively building them. More importantly, I believe this infographic combines … Continue reading

Top Enterprise PPC Campaign Management Platforms

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Pay Per Click Provider List

PPC campaign management platforms assist enterprises in managing complex paid search, paid social and paid digital display advertising campaigns. Key features of the platforms include automated bid management, bid optimization, conversion attribution, campaign optimization, creative optimization, and campaign performance analytics. PPC Campaign Management Platforms Acquisio helps marketers buy, track, manage, optimize, and report on media across all channels. The platform was designed for search marketing, … Continue reading

Video: #Socialnomics 2014

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socialnomics

#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage. We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman One key factor on this is that 20% of the … Continue reading

The Inbound Call Channel is Huge… and Untapped

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inbound-call-infographic

One industry that’s vastly underserved and a huge opportunity for marketers is call tracking. As smartphones become more prevalent in business for reading emails, searching for businesses, and researching our purchases – more and more people are simply clicking the phone number they find on the site. For companies who advertise across media channels, this is a huge problem because they misreport the channel that’s … Continue reading

The Problem with “Big Data”

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Big Data

One of the most popular terms that seems to be popping up on every technology site nowadays is big data. I think the industry is doing a disservice with its overuse and the inaccurate picture it depicts of what’s really happening. Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that … Continue reading

The Blurry Lines of Marketing Return on Investment

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Dial it in

Yesterday, I did a did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I’m often a contrarian to the advice that’s continually pushed in this industry… even leaning a bit on the controversial. The genuine premise is that businesses continue to look for fan and follower growth in social media – but they … Continue reading

Good SEO

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White Hat

Last week I had the pleasure of meeting Anthony Duignan-Cabrera, a journalist, content master and digital marketer who helped Patch skyrocket in popularity. I cringed when I was introduced as the SEO consultant, though. While our engagement with this client is purely search consultation, I cringed because it denotes a very specific picture of what I might be doing for the client. If you’ve met … Continue reading