The Surprising Science Behind Influence and Persuasion

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The Surprising Science Behind Influence and Persuasion

I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According to Dr. Robert B. Cialdini, … Continue reading

What Is Tag Management? A List of Enterprise Tag Management Systems

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Tag Management Systems

Some of the verbiage that people use in the industry can get confusing. If you’re talking about tagging with blogging, you probably mean selecting terms that are important to the article to tag it and make it easy to search for and find. Tag management is a totally different technology and solution. In my opinion, I think it’s poorly named… but it’s become the common … Continue reading

Beware of Guest Posts

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Black and yellow striped caution tape barrier

As you’re looking to develop content for your site, it’s always a challenge to keep up the desire for great content. You may be tempted to accept guest bloggers from time to time for your blog. Each and every day we get offers to pay for sponsored posts as well as requests for guest posts. We tested paid posts many moons ago and immediately stopped … Continue reading

57% of People Are Not Recommending You Because…

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smartphone-tablet-adoption

57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know the Marketing Technology Blog is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their analytics, it’s becoming … Continue reading

What is Content Marketing?

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What is Content Marketing?

Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it. But there’s more to … Continue reading

Paid Search: 10 Steps to Winning Pay Per Click Conversions

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pay-per-click

A client publishes a paid advertisement promoting a quick quote in the ad… the call is routed to a call center where the quote isn’t provided. Oops. Another client rotates keywords frequently since they’re not getting conversions. Oops… the purchase form submits to a page not found. Yet another client incorporates CAPTCHA on a lead generation form… that never actually works. Oops. These are all … Continue reading

The Distasteful Newsjacking This Week

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wrong newsjacking

After the initial shock and sadness on the news that a celebrity had tragically took his life this week, I started to think about what would be written online. I even updated my social channels that my fear would be that brands would somehow try to weave the news into some article with the purpose of driving more traffic (and money) to their brand. I … Continue reading

Confessions of the SEO Marketers

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Confessions of SEO Marketers

Search engine optimization is one piece of marketing optimization, and it can be as confusing and contrived as a parking sign in New York City. There’s so many people talking and writing about SEO and many contradict each other. I reached out to top contributors in the Moz community and asked them the same three questions: What SEO tactic that everyone loves is actually worthless? … Continue reading

4 Ways Animated Explainer Videos Boost Inbound Marketing Efforts

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explainer-videos

When we say video has become an essential part of our daily lives, we’re not joking around. We watch online videos every day on our computers, phones and even Smart TVs. Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! The world’s #1 search engine gives high priority to video content, which has 53x more chances of appearing on … Continue reading