The Challenge of Marketing Silos and How to Break Them

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The Challenge of Marketing Silos and How to Break Them

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, … Continue reading

How to Score the Winning Goal in the E-Commerce Game

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WorldCupECommercePreview

While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a create a dynamic game plan so that your e-Commerce business can bring home a win. Before the season starts, teams must first invest in the … Continue reading

A Roadmap to the Future of Marketing

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future of marketing

Nailed it. That’s what I thought as soon as I saw the image below from MediaPlant’s report sponsored by Microsoft, Dollars, Bits, and Atoms: A Roadmap to the Future of Marketing. It’s a well-thought out and practical look at how technology is evolving to enable more effective marketing strategies. One diagram stood out as we’ve been assisting companies develop their online marketing strategies so I’ve … Continue reading

What is Analytics? A List of Analytics Technologies that Drive Marketing Decisions

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Analytics

Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at it’s most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics. As it pertains to online marketing, analytics platforms are the systems that … Continue reading

Is Marketing Really Changing Radically?

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Marketing web strategy chart arrow illustration

This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years. Respectfully, I disagree. Marketing is evolving and digital is in the forefront of most strategies. Budgets are shifting, social and … Continue reading

14 Metrics to Focus on with Digital Marketing Campaigns

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digital-marketing-metrics

When I first reviewed this infographic, I was a bit skeptical that there were so many metrics missing… but the author was clear that they were focused on digital marketing campaigns and not an overall strategy. There are other metrics that we observer overall, like the number of ranking keywords and average rank, social shares and share of voice… but a campaign typically has a … Continue reading

Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting

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brand segmentation

With high volumes of data created across multiple marketing channels, brands are challenged to organize and active the right data assets to maximize cross-channel performance. To better understand your target audience, drive more sales, and reduce marketing waste, you need to align your brand segmentation with digital activation and reporting. You must align the why they purchase with the who that buys (audience segmentation) to … Continue reading

BuzzSumo: Research Top Content by Topic, Domain, or Author

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buzzsumo-home

BuzzSumo is a search engine that enables marketers to analyze articles, infographics, guest posts, giveaways, interviews and videos for the most impactful content, competitors and influencers. Aside from filtering by content type, BuzzSumo has some extremely helpful advanced search options: Exclude words: mobile -apple or mobile -nokia.com Search multiple words: mobile OR smartphone or mobile OR smartphone OR iphone Find an exact phrase: "mobile marketing" … Continue reading

2014 SoDA Report: Client and Agency Alignment

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soda-1h-2014

The Global Society for Digital Marketing Innovators released their 2014 report. This edition of The SoDA Report, explores the concept of value. They place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise … Continue reading