Video: The Science of Persuasion

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One of the recent popular infographics we posted was 10 Ways to Convert Visitors with Psychology. Understanding what drives a person to a purchase is essential for a marketer. If you can provide the necessary information, you can influence the purchase decision.

This video infographic from the writers of Yes!: 50 Scientifically Proven Ways to Be Persuasive provides insight into what motivates us to make a purchase. Universal shortcuts described in the video are reciprocity, scarcity, authority, consistency, liking and consensus.