Introhive: Plan, Sell and Retain with Social Selling

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Introhive

Introhive provides an enterprise-view of relationships with customer and prospects to make data driven decisions and actions to improve the sales process. Introhive connects with email, social accounts, and mobile data to collect, score and provide actionable data to increase sales for prospects and customers. Introhive provides the platform necessary to Plan – identify, assign and evaluate your sales rep connections by company, industry and role. Sell – introduce sales reps via current relationships to their target accounts. Integrate with marketing automation platforms to score and prioritize. Retain – identify … Continue reading

Infographic: LinkedIn Groups for Sales Success

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Linkedin Groups

LinkedIn has long been a solid source for business to business marketers and sales departments to find and connect with their prospects and customers. It’s also a great platform to include in your content strategies. Our advice has long been for sales and marketing professionals to be where the audience is… that audience can often be found on LinkedIn Groups. LinkedIn Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves … Continue reading

Serchen: Your Cloud App Ratings and Reviews Site

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serchen-screenshots

The Serchen marketplace services over 10,000 vendors and millions of buyers annually. Their goal is to produce a great database of ratings and reviews that will connect buyers and sellers with the best cloud services and software in the IaaS, PaaS and SaaS categories. IaaS – Infrastructure as a Service is a provision model in which an organization outsources the equipment used to support operations, including storage, hardware, servers and networking components. The service provider owns the equipment and is responsible for housing, running and maintaining it. The client typically … Continue reading

Socialbungy: Your Peer-To-Peer Marketing Platform

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socialbungy

Whenever a new advertiser signs up on our site and they have a marketing platform, we often take a deeper dive and do a blog post about them. SocialBungy recently signed up to advertise so we checked them out and wanted to share it with you. SocialBungy is an event marketing and lead capture tool for the iPad (or any tablet & PC) used to run contests, sweepstakes, and sign-up forms. Perfect for in-store promotions, kiosks, event booths, or even out in the field. Give people a reason to visit … Continue reading

5 Tips to Better Sales and Marketing Alignment

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Sales and marketing alignment

Marketers like shiny objects. It’s a fact. Dangle a new software or strategy in our face and we are like two-year olds in a candy store. We also use buzz words like value add, synergy, alignment, and transparency to avoid marketing speak (what an oxymoron). But I digress… What distinguishes a good marketer from a great marketer is being able to take a step back from the present and plan for the greater objective, which in most cases is generating revenue for the organization. We call this strategic planning. One critical … Continue reading

Lots of Movement in Marketing Automation

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salesfusion

2014 may just be the year of marketing automation. From adoption, to integration, to acquisitions, there’s a ton of movement in the marketing automation industry. Salesfusion recently bought Loopfuse, merging two successful B2B sales automation tools in the industry. Salesfusion differentiates their marketing automation platform by providing 5 areas of focus – email, lead capture, visitor tracking, analytics and lead scoring. They also note that their off-the-shelf integrations with Microsoft Dynamics, SugarCRM, Sage, Salesforce and Saleslogix are much tighter than others in the industry. Salesfusion hopes to bolster its platform … Continue reading

The Premature Death of Outbound Marketing

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outbound

The SBA estimates that 600,000 new employer businesses are incorporated every year. Not many of them benefit from a brand name like IBM or Coca Cola. In order to survive they have to hunt for new business. Even major corporations like EMC, Cisco and Hewlett Packard have huge teams dedicated to prospecting for new business in both their installed base as well as new potential customers. Without a process for prospecting and the associated measurement criteria, it’s every rep for themselves, which is never as efficient as a process that … Continue reading

Calendly: Your Online Meeting Scheduler

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calendly

When Blackberry swallowed Tungle and then ended it, I was truly disappointed. It was so easy for folks to schedule a meeting with me with their platform. I gave TimeTrade a go but it was too confusing… for me and for folks I wanted to schedule meetings with. Last week, Jeb Banner of SmallBox sent me a URL to schedule a meeting with him and I was instantly in love… the platform is called Calendly and dare I say that it’s even better than Tungle was! Here’s what my Calendly … Continue reading

Goodbye and Good Riddance to Marketing in 2013

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Ball of paper on the bottom

Did this year suck for you? It did for me. It was a difficult year as I lost my father, my health suffered, and the business had some terrible lows – including parting with a great friend and colleague. You folks read my blog for marketing information so I don’t want to focus on other issues (although they had a huge impact), I want to speak directly to Marketing and Marketing Technology. Marketing in 2013 sucked We spent the entire year getting folks back on track with proven, successful, multi-channel … Continue reading