Optimized Marketing: Why You Should Align Brand Segmentation to Activation & Reporting

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brand segmentation

With high volumes of data created across multiple marketing channels, brands are challenged to organize and active the right data assets to maximize cross-channel performance. To better understand your target audience, drive more sales, and reduce marketing waste, you need to align your brand segmentation with digital activation and reporting. You must align the why they purchase with the who that buys (audience segmentation) to … Continue reading

More Content, More Problems: The Struggle of a Sales Rep

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content-struggles-sales-rep

We’ve been publishing quite a bit about the tools that align sales and marketing efforts. In my opinion, sales representatives have a much more difficult job to do nowadays. 59% of their time doing tasks other than selling such as researching the account and generating leads. And consumers and businesses are able to do extraordinary research online, evaluating features, benefits, products, services, ratings and reviews. … Continue reading

Accent Accelerator: Align Sales and Marketing Materials

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Sales and Marketing

According to the Aberdeen Group, companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. With content as a strategy, as much as 50% of your new wins can come from older, nurtured leads. Those are amazing stats and they point to one thing… make the information readily available to your audience when they need it, and you vastly … Continue reading

Seismic: Dynamic Sales Documents and Presentations

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live-doc-seismic

We received some recognition today when the Marketing Technology Blog was named a top resource for information on sales enablement strategies and technology from Seismic. Over the last year, we’ve seen incredible innovation in this space that’s improving marketing and sales coordination better than it ever has been. The site that recommended us – right behind Forrester, Salesforce and LinkedIn – is Seismic. Seismic has … Continue reading

The 3 Pillars of Marketing

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pillers-of-marketing

Win, Keep, Grow… that’s the mantra of our sponsor, Right On Interactive. Their marketing automation platform isn’t focused purely on acquisition – they’re focused on the customer lifecycle and finding the right customers, retaining those customers, and growing the relationship with those customers. That’s much more efficient than the endless search for leads. T2C put together this infographic asking an important question, why don’t we … Continue reading

6 Valid Reasons to Buy a B2B or B2C Prospect List

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buy-business-data

Can you hear the screams? Wow.. Jenn Lisak did when she posted on Twitter for places to purchase accurate business lists. The howls of displeasure were immediate and our agency was even labeled unethical by one person. The tweets were so ridiculous that Jenn removed the Tweet and discontinued the conversation. When Jenn told me the reaction, I was really irritated. First, the irony of … Continue reading

Workamajig: Financial and Project Management for Creative Agencies

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Workamajig

Workamajig is a web-based system for managing your advertising or marketing agency’s finances and client projects. More than 2,000 firms utilize their marketing management software for their in-house departments. Workamajig is a customizable, Web-based project management software that streamlines everything your agency does – from new business and sales leads to staffing and creative execution, all the way through a project’s cycle to accounting and … Continue reading

2014 SoDA Report: Client and Agency Alignment

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soda-1h-2014

The Global Society for Digital Marketing Innovators released their 2014 report. This edition of The SoDA Report, explores the concept of value. They place the human at the heart of this issue and explore themes around value systems, value creation and value delivery from a wide variety of perspectives. How are agencies, production companies, brands and technologies creating and delivering value, or even giving rise … Continue reading

Webinar Alert: Conversions Through Storytelling

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Storytelling in Content Marketing

Sure, we’ve all heard it before. We have to tell stories that are relevant and meaningful in order to attract prospects and make conversions. But, if we’ve heard it before, then it is clearly something that works. However, the concept of storytelling has always been a “soft” subject instead of something that can be turned into a science. Lucky for all of us, we know … Continue reading