Sales Enablement Blog

Sales enablement technologies allow companies to collect, identify and research prospects, assisting them to prepare for sales-related activity and more efficiently and effectively communicate their benefits and features to the client.

Where is Your Audience?

Posted on by Douglas Karr
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Finding Your Audience

If you asked most people where they find their audience, you’ll often get a very narrow response. If you’re inbound marketing firm like DK New Media; for example, you may fill out all the details of a spreadsheet like this by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. For example, you might do keyword research and focus your attention on search engines for those users seeking inbound marketing, search engine optimization, content strategies, etc. The problem is that you’re only finding those users … Continue reading →

2013 SoDA Report: Digital Marketing Outlook

Posted on by Douglas Karr
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SoDA Report 2013

The Global Society for Digital Marketing Innovators released their 2013 report earlier this year. There are some key findings within the report in both digital marketing strategies as well as changes in how companies are utilizing digital marketing agencies. Key Findings Over half of all respondents said they are increasing their digital marketing budgets, with much of the shift from a reallocation of existing budget into digital. Only 16% are increasing their overall marketing spend. Full service agencies are benefitting as companies have been reluctant to expand headcount, especially as … Continue reading →

Online Success Starts with CXM

Posted on by Gary Galvin
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CXM Model

Customer Experience Management uses technology to provide a personal and consistent experience for each user in order to turn prospects into life-long clients. CXM incorporates inbound marketing, personalized web experiences, and a customer relationship management (CRM) system to measure, rate and evaluate customer interactions. What will You Do? 16% of companies are increasing their their digital marketing budgets and increasing overall spend. 39% of companies are increasing their digital marketing budgets by reallocating existing budget into digital marketing. According to those and other figures from a 2013 report from the … Continue reading →

Infographic: Technology for Successful Sales Enablement

Posted on by Jenn Lisak
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Sales Enablement Apps

In today’s world, technology and sales enablement go hand in hand. It’s imperative that you’re tracking your prospect’s activities in order to qualify them as hot or soft leads. How are prospects interacting with your brand? Are they interacting with your brand? What tools are you using to track this? We worked with our sales proposal sponsor, TinderBox, to create an infographic about the different tools and processes that companies use to qualify and track leads. Even though the sales funnel is changing, there are still some distinct phases during … Continue reading →

GageIn: Actionable Sales Triggers and Intelligence

Posted on by Douglas Karr
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gagein

GageIn provides an adaptive dashboard that allows sales professionals to quickly research prospects prior to engagement. Their unique approach combines big data, webcrawling, social media integration, and natural language processing (NLP), to make it easy for users to receive sales triggers and quickly access account data in a single platform. GageIn lets you control and customize real-time sales triggers, company, and contact information so you can discover and adapt to relevant events to pursue opportunities and close more deals. Sales triggers: Agents alert you to important events, such as Personnel … Continue reading →

Qvidian: What’s a Sales Playbook?

Posted on by Douglas Karr
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qvidian-sales-playbook

If you’re a large organization working across multiple verticals, having a simplified process for your sales team to find and present relevant presentations, use cases and other information is critical to the speed and effectiveness of the sale. Qvidian calls this the Sales Playbook. Qvidian Sales Playbooks is a cloud-based guided selling platform, tightly integrated with Salesforce.com, that helps sales and marketing leaders streamline and reinforce a company’s sales process to accelerate business growth and improve sales team productivity and effectiveness. Accelerating the ability for salespeople to close more deals, … Continue reading →