Recruit’em: Find Business Connections on Google

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Recruit’em: Find Business Connections on Google

If you’re looking for a business connection across social networks, Google is a great tool. I often do a search of Twitter + name, or LinkedIn + name to find a profile. LinkedIn, of course, has a great internal search engine (especially the paid version) and there are also sites like Data.com to find connections. More often than not, I utilize Google though. It’s free … Continue reading

The Challenge of Marketing Silos and How to Break Them

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marketing-silos-whitepaper

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, … Continue reading

How to Select a Sales Automation Solution

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How to Select a Sales Automation Solution infographic

While marketers may have the most options available at this point, other industries are delving into the automation space to make lives and jobs easier. In a multi-channel world, we can’t manage everything and that also means simple administrative tasks that once accounted for 20% of our day. A primary example of one of the industries that is taking a big leap into the automation … Continue reading

How to Score the Winning Goal in the E-Commerce Game

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WorldCupECommercePreview

While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a create a dynamic game plan so that your e-Commerce business can bring home a win. Before the season starts, teams must first invest in the … Continue reading

What is Analytics? A List of Analytics Technologies that Drive Marketing Decisions

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Analytics

Sometimes we have to go back to basics and really think about these technologies and how they’re going to assist us. Analytics at it’s most basic level is the information resulting from the systematic analysis of data. We’ve discussed analytics terminology for years now but sometimes it’s good to get back to basics. As it pertains to online marketing, analytics platforms are the systems that … Continue reading

Is Marketing Really Changing Radically?

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Marketing web strategy chart arrow illustration

This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years. Respectfully, I disagree. Marketing is evolving and digital is in the forefront of most strategies. Budgets are shifting, social and … Continue reading

You Spend 83 Days a Year Emailing

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140612_Cirrus_eBook_pg6.jcf.

The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies are now using social media in some form, email is still the top preference among businesses around the world. According to the McKinsey Global Institute … Continue reading

Adobe dives into Sales Enablement with their Readiness Toolkit App

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Adobe Readiness Toolkit

Adobe’s Experience Manager (AEM) and Digital Publishing Suite (DPS) combine to allows marketing teams to create, publish and optimize content-centric mobile applications. Because the native Adobe tools are utilized, video, audio, animation and other interactive elements can be utilized along with built in analytics – without the need for any development or third-party migrations. Adobe has launched the Adobe Readiness Toolkit, allowing Adobe sales teams … Continue reading

The Art and Science of Content Marketing

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the-art-science-of-content-marketing

While much of what we write for companies are thought leadership pieces, answering frequently asked questions, and customer stories – one type of content stands out. Whether it’s a blog post, an infographic, a whitepaper or even a video, the best performing content tells a story that’s explained or illustrated well, and supported by research. This infographic from Kapost really pulls together what performs best … Continue reading