4 Ways Animated Explainer Videos Boost Inbound Marketing Efforts

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explainer-videos

When we say video has become an essential part of our daily lives, we’re not joking around. We watch online videos every day on our computers, phones and even Smart TVs. Text-only-based websites have become outdated, and we’re not the only ones saying it: Google is! The world’s #1 search engine gives high priority to video content, which has 53x more chances of appearing on … Continue reading

Reasons Why You Should Not Host Your Own Video

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hosting-video

A client that is doing some incredible work on the publishing side and seeing exceptional results asked what my opinion was on them hosting their videos internally. They felt they could better control the quality of the videos and improve their search optimization. The short answer was no. It’s not because I don’t believe they would be great at it, it’s because they are underestimating … Continue reading

List of Twitter Keyboard Shortcuts

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When I first began programming about twenty years ago, I had a colleague that was an advanced architect and genius developer. Each time that I reached over with my right hand, he would mumble something about being mouse disabled. His version wasn’t as politically correct and was often wrapped with some obscene words that aren’t safe for work… but I digress. Twenty years later, I’m … Continue reading

The World of Social Media Monitoring and Analytics

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social-media-monitoring-analytics

The first bit of data on this infographic is pretty fascinating… the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we’re all still seeking better tools to report and monitor on our marketing strategies and second is that we’re willing to apply a larger percentage of our marketing budget to ensure our strategies are working. … Continue reading

Social Media Trends and Their Do’s and Don’ts

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At times, we’re so close to our marketing strategies that we don’t realize how much they continue to evolve over time. There are still rapid advancements… even just in social media. Trends are continuing to change because of mass adoption, technology, bandwidth, and platform changes. Considering 42% adults online are present on multiple social networking sites for personal and business purposes; staying out dated is … Continue reading

How We Manually Migrate WordPress Installations

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WordPress

You’d like to think that moving your WordPress site from one host to another is really easy, but it can truly get frustrating. We were literally helping a client last night that decided to move from one host to another and it quickly turned into a troubleshooting session. They did what folks would normally do – they zipped up the entire installation, exported the database, … Continue reading

How Are You Doing Compared to 400 Other Marketers?

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We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by … Continue reading

The Playbook for B2B Online Marketing

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b2b-online-marketing-infographic

This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. … Continue reading

Appinions: The Who, What and Which of Influence Marketing

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appinions

Some marketing technology platforms age like fine wine as they continue to unwind the issues that plague marketers. Appinions appears to be one of those platforms. When we did a post a few years ago, it was a nice little platform that provided influence by topic and person – very useful at the time. Years later and it’s a comprehensive marketing platform that can help … Continue reading