Everything Retailers Need to Know about Discount and Coupon Strategies

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Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it! The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples … Continue reading

The Official Google Analytics Apps for iPhone and Android

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The official Google Analytics iPhone and Google Analytics Android mobile applications have been released so you can access all of your Google Analytics web and app data from your iPhone. The app even includes Real Time reports. The app optimizes the Google Analytics report layouts and controls for a mobile environment, so you get the best experience no matter what device you use. For example, … Continue reading

16 Steps to Compelling Content Creation

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Compelling Content Creation Steps

Sometimes a checklist makes life easy and this one is pretty good on ideas for developing compelling content creation courtesy of WebSearch SEO. I like the advice here because it goes beyond the actual media and points to other elements that make consuming the content easier as well. The 16 Steps to Compelling Content Creation: Think like a journalist. Get inspiration from your network. Try … Continue reading

PassbeeMedia: A Comprehensive Mobile Coupon, Wallet and Loyalty Platform

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PassbeeMedia allows users to easily create and distribute mobile-ready Apple Passbook, Google and Samsung Wallet local offers, deals, and coupons to customers worldwide with a simple, self-service platform that reaches consumers where they are online and on their mobile device. While other mobile marketing platforms offer a few features, PassbeeMedia has a comprehensive suite of mobile marketing tools – including QR code coupons, text messaging, … Continue reading

Strikingly: Import LinkedIn into a Beautiful, Mobile Optimized Resume Site

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strikingly

There are often times where you don’t need to spend thousands of dollars on a new site – you just need a placeholder for an eventan online portfolio, a simple product page or just to display your online resume. Strikingly offers a hosted solution where you can build out 3 mobile-optimized, beautiful sites for under $100 per year. Strikingly is an online service that makes … Continue reading

The Challenge of Marketing Silos and How to Break Them

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Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, … Continue reading

Iterable: The Next Generation of Email Marketing Platforms

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As a Growth engineer at Twitter, Justin Zhu noticed a serious need. Marketers and project managers (aka non-engineers) wanted to do cool things with email, like machine learning, A/B testing, and/or designing drip campaigns, but didn’t know how and had to constantly rely on the extremely busy technical team. Email was a huge part of Twitter’s growth and engagement strategy, but unfortunately the non-technical marketers … Continue reading

Pressfarm: Find Journalists to Write About Your Startup

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At times, we have pre-revenue, pre-investment startups who ask us for marketing assistance and there’s really nothing we can do since they don’t have budget. We often provide them some advice which consists of incentivizing word-of-mouth marketing (aka referrals) or to take what little money they have and get a great public relations firm. Since content and inbound marketing requires research, planning, testing and momentum … Continue reading