Viewbix: Make Your YouTube Videos Interactive

Posted on by Douglas Karr
38
viewbix

Viewbix empowers companies to leverage their videos by inserting interactive apps and sharing that experience across the web, mobile and social networks. Companies are looking for ways to maximize their reach across the web, mobile and social networks. Yesterday they shared a video hoping to drive traffic. Today, they share a fully interactive Viewbix that allows their customers to engage and transact while watching their videos. More than 20% of the viewers who watch a video in a Viewbix click on the call to action button or engage with at … Continue reading →

Infographic: Social Media and Myers Briggs

Posted on by Douglas Karr
233
Myers Briggs and Social Media

While we’re all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate. People are classified as extraverts or introverts, sensing or intuition, thinking or feeling, and judging or perceiving. CPP has taken it a step further and applied it to social media platforms and users. Highlights of the results include: Extraverts use much more likely to use and share on Facebook. Introverts were still there, but read more than shared. Those with high intuition are more likely … Continue reading →

Infographic: Decoding Google Analytics

Posted on by Douglas Karr
150
Google Analytics

For our clients that are investing in a paid analytics platform, there’s a great return on investment since they fully leverage the features and integration that those platforms offer above and beyond Google Analytics. That said, we don’t have anyone that’s NOT running Google Analytics as well, though. Why? Because Google Analytics has the unfair advantage of integration to Google+, Webmaster and Adwords data. Of course, it has the unfair advantage of not having access to Facebook data – the largest social interaction site in the world. From the American … Continue reading →

Conversocial: Route Your Social Media Customer Service

Posted on by Douglas Karr
227
Conversocial Priority Response

Too many companies launch their social initiatives out of their marketing department without any plan for customer service issues. Consumers don’t care that you’re on social media for marketing… they just want their customer service issues taken care of. The irony is that poor customer service response will destroy social media marketing efforts altogether. Conversocial is purpose built for social customer service, providing a seamless workflow with robust and focused features. Features of Conversocial Intelligent Prioritization – Conversocial prioritization engine uses natural language processing and analysis of historic responses to … Continue reading →

Infographic: 5 Techniques to Bring Your Emails to Life

Posted on by Douglas Karr
60
Live Email Content

With over 68% of all email being SPAM, it’s not only difficult to get your email to the inbox, getting it opened and the content clicked on requires quite a bit of attention. Leveraging live email content may be the strategy that puts your emails over the top. Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your … Continue reading →

Infographic: Why Your Business Needs an App

Posted on by Douglas Karr
133
Mobile App Infographic

Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer. There are some supporting stats that I’d love more info on… like that 80% of a mobile user’s time is spent on an app. Does that include their email? I’m thinking yes. Either way, it’s a pretty impressive infographic that paints a clear picture. There is probably a good return on your business thinking of a way to better serve its customers or prospects through an app. We just released version 3 of the Marketing … Continue reading →