Why Your Business Videos Should be on Vimeo

Posted on by Douglas Karr
192
Vimeo Pro

We love Vimeo Pro (that’s our affiliate link) and we encourage our clients to host their videos there for a number of reasons (in addition to YouTube). While YouTube has most of the video searches, the noise of crappy videos uploaded is simply ridiculous. It’s almost impossible to find what you’re looking for. With Vimeo, you may find your videos getting found and watched much more often – simply because it lacks all the noise. Vimeo Pro offers a simple annual price of $199 annually for up to 50Gb and … Continue reading →

Infographic: Automation and Digital Marketing Personalization

Posted on by Douglas Karr
32
Digital Marketing Personalization

We just posted an infographic on Mass Marketing versus Personalization that spoke to the advantages of personalized communications over batch and blast style marketing. Pardot has developed the following infographic speaking to Marketing Automation and Personalization. In order to succeed in today’s crowded marketplace, marketers need to personalize their marketing and web experiences for their customers and sales prospects alike. However, according to a new study from Econsultancy, many marketers are struggling to implement personalization in their digital marketing efforts. One of the nice elements of a marketing automation system … Continue reading →

Viewbix: Make Your YouTube Videos Interactive

Posted on by Douglas Karr
96
viewbix

Viewbix empowers companies to leverage their videos by inserting interactive apps and sharing that experience across the web, mobile and social networks. Companies are looking for ways to maximize their reach across the web, mobile and social networks. Yesterday they shared a video hoping to drive traffic. Today, they share a fully interactive Viewbix that allows their customers to engage and transact while watching their videos. More than 20% of the viewers who watch a video in a Viewbix click on the call to action button or engage with at … Continue reading →

Infographic: Social Media and Myers Briggs

Posted on by Douglas Karr
151
Myers Briggs and Social Media

While we’re all unique in one way or another, Carl Jung developed the personality types that the Myers Briggs was later designed to accurately evaluate. People are classified as extraverts or introverts, sensing or intuition, thinking or feeling, and judging or perceiving. CPP has taken it a step further and applied it to social media platforms and users. Highlights of the results include: Extraverts use much more likely to use and share on Facebook. Introverts were still there, but read more than shared. Those with high intuition are more likely … Continue reading →

Infographic: Decoding Google Analytics

Posted on by Douglas Karr
102
Google Analytics

For our clients that are investing in a paid analytics platform, there’s a great return on investment since they fully leverage the features and integration that those platforms offer above and beyond Google Analytics. That said, we don’t have anyone that’s NOT running Google Analytics as well, though. Why? Because Google Analytics has the unfair advantage of integration to Google+, Webmaster and Adwords data. Of course, it has the unfair advantage of not having access to Facebook data – the largest social interaction site in the world. From the American … Continue reading →

Conversocial: Route Your Social Media Customer Service

Posted on by Douglas Karr
171
Conversocial Priority Response

Too many companies launch their social initiatives out of their marketing department without any plan for customer service issues. Consumers don’t care that you’re on social media for marketing… they just want their customer service issues taken care of. The irony is that poor customer service response will destroy social media marketing efforts altogether. Conversocial is purpose built for social customer service, providing a seamless workflow with robust and focused features. Features of Conversocial Intelligent Prioritization – Conversocial prioritization engine uses natural language processing and analysis of historic responses to … Continue reading →