Transparency is Optional, Authenticity is Not

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transparency

In the last few years, I’ve been in the enviable position of sharing most of my personal life online. I have shared much of my weight loss journey, I debate politics and theology, I share off-color jokes and videos, and most recently – I shared an evening out where I had quite a few drinks. I’m still not totally transparent online, but I’m absolutely authentic. … Continue reading

A Cheap Investment in Audio Will Increase Video Engagement

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audio recording video

One of the reasons why we’ve started this video series is to show how easy it is to record and publish videos to help your overall marketing strategy. Open any modern Mac or PC today and there’s a built-in camera and microphone ready to record your next 1-minute video. Fire up the internal recording program and away you go! There’s one small problem, though. The … Continue reading

How You Can Increase Sales Connections by 40%

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How to Increase Sales Connections by 40 percent

Whether you’re in marketing or sales, a core part of your job is to sell something. Marketing is tasked with selling ideas and the brand through intriguing content; sales is tasked with selling the actual product or service through strategic follow up, knowledge and charm. Either way, there is a creative process for both, which require patience and trial and error. Before we can get to the selling … Continue reading

How to Optimize Your Copywriting for Search Engines in 2014

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seo-copyrighting-2014

We still have training sessions with our clients to clarify a lot of questions regarding search engines and how to write to improve your visibility. Plain and simple you don’t write for search engines, you write for people. I believe Google’s algorithms have finally advanced to recognize authors and authority, sharing and popularity, citations for distinction, and content to feed the intent of the searcher. … Continue reading

This Single Aspect of Sales Could be Losing Your Company $4 Million Annually

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Cost of Failed Sales Manager

We tend to talk about sales by the revenue produced, but not by the losses when it’s not going well. Sales is a blood sport at most companies and there seems to be little patience nowadays for sales professionals to ramp up, build relationships, and convert customers. The sales manager even has the unenviable position of having to motivate and drive staff to meeting and … Continue reading

The Rise of Purpose-Driven Social Marketing

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purpose-driven-marketing

You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me. While I’m an unabashed capitalist, I also … Continue reading

Optimizing the Path of Converting a Lead to a Customer

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from-lead-to-customer

There’s no shortage of companies that need assistance with customer conversion. We’re all extremely busy and we’ve always been great at developing great products and services, but often fall short on providing a smooth path for a lead to be come a customer. Marketing technology provides the tools to bridge that gap and nurture those leads efficiently. In this infographic from ReachLocal, you’ll take a … Continue reading

Follow the Top Social Media Influencers of 2014

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Social-Media-Influencers-Archetypes

Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!). The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including: Educators – provide help and insight Coaches – engage … Continue reading