Technology and Marketing Advice from New Media Marketing Experts
Yesterday, on the way to work, I was listening to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love. Joe said that there were 3 key elements to falling in love… commitment, intimacy and passion. The conversation really stuck with me – so much so that I made a voice memo about what I heard to write a post later. I was also discussing it with Troy Burk, co-founder and CEO of Right On Interactive. … Continue reading
Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion, annotation, cataloguing, storage, retrieval and distribution of digital assets. Digital photographs, animations, videos and music exemplify the target-areas of media asset management (a sub-category of DAM). It’s hard to make the case for digital asset management without appearing to relentlessly state the obvious. For instance: marketing today depends heavily on digital media. And time is money. So marketers should spend as much of their digital media time … Continue reading
Chances are that if you’re reading Marketing Tech Blog, you already know how important conducting market research is to any business strategy. Over here at SurveyMonkey, we believe that being well informed when making decisions is the best thing you can do for your business (and your personal life, too!). Online surveys are a great way to perform market research quickly, easily, and cost effectively. Here are 3 ways you can implement them into your business strategy today: 1. Define … Continue reading
I felt a little better about my own email habits after reading seeing this infographic from Boomerang. The average email user receives 147 messages every day, and spends more than 2 and a half hours on email per day. While I love email as a medium and we work to integrate it as a strategy with all of our clients, these kinds of stats should scare you into modifying your email marketing behavior. Your email marketing provider should offer segmentation … Continue reading
Whether you’re a strategies, specialist, brand manager, marketing manager, social media manager or a content writer, Onward Search is tracking your salary range and now sharing them in this infographic on US salaries. The news isn’t that good, though, given the state of the economy these numbers aren’t too exciting to me for an industry that’s exploded in growth. Introducing the new Onward Search Social Media Jobs Salary Guide – a comprehensive look at the best job markets, the most … Continue reading
This infographic really matches the strategy that we deploy for our clients in our social media agency: Monitoring – we monitor both brand and industry to track our clients. Analyze – we analyze the brand to identify any issues of reputation and sentiment. We analyze the ndustry to find opportunities, monitor competitors and help develop strategies. Collaborate – leveraging the mediums throughout all of your strategies is key. Promotion of one medium through the other, and building out processes that … Continue reading
Sixty years ago as television was emerging on the scene, TV ads resembled radio ads. They consisted primarily of a pitchman standing in front of a camera, describing a product, much the way he would on radio. The only difference was that you could see him holding the product. As TV matured, so did the advertising. As marketers learned the power of the visual medium they created ads to engage emotions, some were funny, others were sweet or sentimental and … Continue reading
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