5 Tips to Successfully Convert Your Online Prospect into a Client

97 Shares
close-sales-leads

We shared about how incredible the Refresh app was yesterday. I found out about them when I received this infographic to share from them, How to Close a Sales Lead. The journey that they describe in the email basically starts after the lead is captured via marketing. The 5 Tips to Close a Lead Use a CRM – Of course, you have to have somewhere … Continue reading

SDL: Share Unified Messaging with Your Global Customers

51 Shares
SDL-CXC

Today, marketers who are looking for the quickest and smartest way to manage their customers’ experience turn their heads toward the cloud. This allows for all customer data to flow in and out of marketing systems seamlessly. It also means that customer profiles constantly update and customer data sets are automatically created in real-time, providing a fully integrated view of customer interactions across a brand’s … Continue reading

Leanplum: A/B Test Your Mobile Content and Messaging

41 Shares
Mobile A/B Testing

Developing and deploying mobile applications can be a tedious, resource-consuming and frustrating process for companies. Just getting an approval from the App Store can sometimes be a relief, never mind actually optimizing your mobile app. And if you find that there are opportunities to improve or personalize the app, it typically means additional development and a new release. There are alternatives out there, though. Leanplum … Continue reading

If You’re in Sales or Marketing, Get This App Now!

97 Shares
refresh-app

It happens every week. I get an email from a vendor or prospect and we work together a date to talk. I check out their site and see whether or not it’s a fit. I might even connect with them on LinkedIn to learn a bit more about them. The date is set, the calendar invite is accepted and I move on. A few weeks … Continue reading

Why Marketing Sets the Stage for Prospecting

79 Shares
Why Marketing Sets the Stage for Prospecting

A couple of weeks ago, Doug and I attended Content Marketing World, where we were surrounded by content geeks like ourselves and we even saw a keynote by Mr. Kevin Spacey. (Yes, he quoted Frank Underwood 3 times. No, we didn’t get a picture. Yes, I love him even more). It’s always like a vacation to attend these events, and while the sessions are educational, … Continue reading

Retailers Beware: Online Shopping Trends Are Accelerating

121 Shares
online-shopping-growth

More people are moving to cities where same-day delivery is not only possible, but already in place in many cities across the United States. Digital Shopping Definitions: Webrooming – when a customer travels to a store to make the purchase after researching the product online. Showrooming – when a customer purchases online after researching the product in the store. The explosive growth of mobile commerce … Continue reading

Does Your Company Story Have These 5 Essentials?

97 Shares
How to Write Your Company Story

I love design, but I’m a terrible designer. I love development, but I’m quite the hack. And I write daily on the Marketing Technology Blog and I’ve authored Corporate Blogging For Dummies, but I don’t classify myself as a writer. But I recognize great design, I am blown away by great development, and I love great writing. We just launched a new corporate site for … Continue reading

5 Ways Retail Benefits from Hyperlocal Social Monitoring

102 Shares
Hyperlocal Advertising

Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available). The competitive advantage any retailer has over an online store … Continue reading