57% of People Are Not Recommending You Because…

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smartphone-tablet-adoption

57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know the Marketing Technology Blog is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their analytics, it’s becoming … Continue reading

What is Content Marketing?

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What is Content Marketing?

Even though we’ve been writing about content marketing for over a decade, I think it’s important that we answer basic questions for both students of marketing as well as validate the information provided to experienced marketers. Content marketing is an interesting term. While it’s gained momentum of recent, I can’t remember a time when marketing didn’t have content associated with it. But there’s more to … Continue reading

Tips to Writing Whitepapers that Drive Sales

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whitepapers

Each week, I download whitepapers and read them. Ultimately, the power of a whitepaper is measured, not in the number of downloads, but the subsequent revenue you’ve attained from publishing it. Some whitepapers are better than others and I wanted to share my opinions of what I believe makes a great whitepaper. The whitepaper answers a complex issue with details and supporting data. I see … Continue reading

MobileAppTracking: An SDK for Mobile Install Attribution

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mobileapptracking

MobileAppTracking offers an SDK (Android or iOS) to easily integrate the reporting on any ad network or publishing partner into your development framework. Once the SDK is integrated, you’re able to dynamically track events from any third-party partner. MobileAppTracking does not rely on the UDID as the attribution method – they support several attribution alternatives that are compliant with the app store policies. Track mobile … Continue reading

You’re Missing 3 out of 5 Elements on Making an Impression

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The 5 Senses

I was in attendance for the launch party of Ex. Ex. Midwest, a print-only publication about the food culture of the Midwest. As I spoke to the team who created, there was incredible pride in both the content, the art and the finished product. The magazine was solid and you could feel the quality of the paper, smell the fresh print, and almost taste the … Continue reading

Riffle: Get This Chrome Twitter Plugin Now!

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chrome-twitter-plugin

I just wrote about my reignited love affair with Twitter and shared a couple great tools for managing your Twitter followers. Here’s another nice tool that I just discovered! Riffle by CrowdRiff is a Chrome Plugin that adds a Twitter dashboard pane that helps you identify and analyze information on the Twitter user. Riffle provides information including the activity, the account’s engagement, the source of … Continue reading

Two Must-Have Twitter Apps for Managing Followers

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Manage Twitter Followers

My love affair with Twitter seems to be re-ignited of late. It appears to me that the team at Twitter has been much more responsive to getting the spammers and crap accounts out of the system and my twitter feed quality is getting better and better. Quite honestly, while we had a good following – 30k+ on @douglaskarr and 50k+ on @mktgtechblog, I didn’t work … Continue reading

Why Only 20% of Readers are Clicking Through on Your Article Title

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how-to-write-a-great-headline

Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now … Continue reading