7 Strategies for Increasing Customer Spend at Your Retail Outlet

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Increase Retail Sales

In the world of retail, strategy is everything. Spend is directly tied to retail merchandising techniques and that means shop owners need to get creative if their mission is to maximise customer spend. Luckily, there are a number of tried and tested tactics with the power to get your customers spending more, and more often – and we’re about to let you in on some … Continue reading

How Twitter is Helping You Drive Deeper Engagement

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Twitter Cards and Buy Button

There’s a huge transition happening in the social media industry that’s pretty exciting. The ability to push the engagement directly to the social interaction rather than having to refer traffic back to your site. Everyone knows that each time you ask someone to click, there’s a drop-off in the response rates. For a company promoting their products or services on Twitter, making a user go … Continue reading

Is Your Business Taking Advantage of Social Video?

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social-media-video-guide

This morning we posted Why Your Business Should Make Use of Video in Marketing. One outlet for use of video that’s driving incredible engagement and results are social video sites, with a huge rise in use and viewership. Companies are taking advantage of these strategies and producing some simple and amazing results that are getting watched more, shared more, and driving deeper understanding of their … Continue reading

Why Your Business Should Make Use of Video in Marketing

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using-videos-in-marketing

We’ve ramped up our video efforts here on the Marketing Technology blog and it’s been great… engaging deeper on YouTube and social media with 1 to 2 minute Marketing Clips. Unfortunately, there are still many myths out there with regard to the costs and effort required to produce your own videos for marketing efforts. Best of all, you need not work through all of the … Continue reading

2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges

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b2b-digital-marketing-strategies-omobono

Omobono’s latest What Works Where research provides a revealing snapshot of B2B digital marketing in 2014. In partnership with The Marketing Society and Circle Research, they asked 115 senior business marketers about their digital marketing objectives, budgets, activities and challenges. The full report, including survey results, expert analysis and recommendations, will be published this month. To receive your digital copy as soon as it’s available, … Continue reading

12 Steps to Social Media Marketing Success

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12-steps-to-social-media-marketing-success

The folks at BIGEYE, a creative services agency, have put together this infographic to assist companies in developing a successful social media marketing strategy. I really love the breakout of the steps but I also empathize that many companies don’t have all the resources to accommodate the demands of a great social strategy. The return on building an audience into a community and driving measurable … Continue reading

The Marketing and Sales Benefits of Marketing Automation

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Is Marketing Automation for Sales or Marketing?

According to CSO Insights, companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate. This is where sales automation platforms like our sponsors at Salesvue have had a dramatic impact on improving both reporting and efficiency of teams utilizing Salesforce – providing a prospecting to pipeline automation solution. It’s not just sales automation that’s assisting sales representatives become more … Continue reading