Why Website RFPs Don’t Work

Posted on by Michael Reynolds
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grumpy baby

As a digital agency in business since 1996, we’ve had the opportunity to create hundreds of corporate and non-profit websites. We’ve learned plenty along the way and have gotten our process down to a well-oiled machine. Our process starts with a website blueprint, which allows us to do some initial prep work and hammer out details with the client before we get too far down the road of quoting and designing. Despite the fact that this process works really really well, we still encounter the dreaded RFP from time to … Continue reading →

5 Benefits of Adding an Infographic to Your Site

Posted on by Jayson DeMers
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history of infographics

People are driven by images and videos, and it’s about time infographics got the respect they deserved. They’re more than just a pretty image; they have what it takes to go viral as well as improve brand awareness, social signals, and media buzz. Infographics pack a lot of punch into an image and can be used to illustrate a point and cleanly tie facts together. What really boosts their value is the fact that they are easily shared on social media sites, giving them the potential to go viral. Any … Continue reading →

Kaleio: A Global Workforce Social Network

Posted on by Douglas Karr
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Kaleio

If your primary motivation online is to connect and share information with other industry professionals, or to connect with clients and vendors, Facebook is quickly becoming unmanageable. Between the personal photos and advertising, it’s getting noisy. LinkedIn is still the place to be but Kaleio is looking to foster communication and connect professionals a bit differently. Their platform is laid out, without any clutter, into a newsfeed, a solutions posting board for QnA, an Events board, a Marketplace for posting opportunities or marketing your own, and even a Boardroom – … Continue reading →

Why Your Business Videos Should be on Vimeo

Posted on by Douglas Karr
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Vimeo Pro

We love Vimeo Pro (that’s our affiliate link) and we encourage our clients to host their videos there for a number of reasons (in addition to YouTube). While YouTube has most of the video searches, the noise of crappy videos uploaded is simply ridiculous. It’s almost impossible to find what you’re looking for. With Vimeo, you may find your videos getting found and watched much more often – simply because it lacks all the noise. Vimeo Pro offers a simple annual price of $199 annually for up to 50Gb and … Continue reading →

Infographic: Automation and Digital Marketing Personalization

Posted on by Douglas Karr
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Digital Marketing Personalization

We just posted an infographic on Mass Marketing versus Personalization that spoke to the advantages of personalized communications over batch and blast style marketing. Pardot has developed the following infographic speaking to Marketing Automation and Personalization. In order to succeed in today’s crowded marketplace, marketers need to personalize their marketing and web experiences for their customers and sales prospects alike. However, according to a new study from Econsultancy, many marketers are struggling to implement personalization in their digital marketing efforts. One of the nice elements of a marketing automation system … Continue reading →

Viewbix: Make Your YouTube Videos Interactive

Posted on by Douglas Karr
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viewbix

Viewbix empowers companies to leverage their videos by inserting interactive apps and sharing that experience across the web, mobile and social networks. Companies are looking for ways to maximize their reach across the web, mobile and social networks. Yesterday they shared a video hoping to drive traffic. Today, they share a fully interactive Viewbix that allows their customers to engage and transact while watching their videos. More than 20% of the viewers who watch a video in a Viewbix click on the call to action button or engage with at … Continue reading →