Mobile and Tablet Marketing Blog

Mobile marketing and tablet marketing technology products, services and news for marketers at the Marketing Technology blog.

Mobilenomics: If You’re Not Mobile, You’re Not Marketing

Posted on by Douglas Karr
203
Mobilenomics

We feel pretty good that we see technology trends coming and then inform you ahead of time. We’ve been speaking about the growth of mobile for well over a year now, but were amazed when we just did an optimization audit for a recent client and they had no mobile strategy… none. Their site wasn’t mobile, their emails weren’t optimized for mobile, and no mobile apps on the horizon… nada. Sometimes it takes a video to get a good perspective on things and Erik Qualman does a great job at … Continue reading →

Infographic: Mobile APPeal – Exploring the Mobile Landscape

Posted on by Adam Small
68
Mobile Appeal

More smartphone apps than babies? Something about that seems a little frightening… and awesome at the same time. In reviewing the landscape of applications, there appears to be a ton of games, but business productivity apps are lagging behind. I’m sure you’re going to see these numbers match up closer in the future, though, as more and more enterprise companies adopt mobile strategies as part of their day to day business. It goes without saying that smartphones and other mobile devices have reached a level of ubiquitousness. We use them … Continue reading →

Infographic: How to Use SMS to Win Love, Leads, Revenue

Posted on by Adam Small
216
Text Messaging Infographic

Text messaging has been a foundation of our success with our real estate marketing platform. When a property gets a visitor, they request information via text from a sign we post on their lawn. When the response is provided with a mobile tour and realtor information, the realtor is immediately notified and can call the visitor to see if they need help. Simply put, our agents that utilize the system close properties faster. Marketing texts have a 98% open rate, a 45% response rate and the conversion rate for leads … Continue reading →

Marketing Technology Blog Android App!

Posted on by Douglas Karr
122
Android

The great folks at Postano have pushed our Android App live! Woohoo! Now you can download the Marketing Technology Blog from Google Play ! Hey… it’s free! Postano Mobile lets you create and publish mobile apps for iOS, Android, BlackBerry, Kindle Fire and Windows 8 all at once. Why apps? They let your stories live on the device like a resident, not a tourist. Postano’s mobile platform stands apart with built-in analytics and targeting, so you adapt to what’s being read. And working with our agency team — if needed … Continue reading →

12 Questions For Home Page Design

Posted on by Douglas Karr
59
Questions

Yesterday, I had a fantastic conversation with Gregory Noack. The topic of the conversation was simple but essential to every company… home pages. Your home page is the primary landing page for visitors to your site, so it’s critical that you design it well. We’re currently implementing a new site for our agency and Greg brought up some great points that are making us adjust some of our copy and elements. I don’t think writing out a priority list of instructions for home page design is appropriate so I’ve written … Continue reading →

Infographic: The State of Mobile Content Marketing

Posted on by Jenn Lisak
234
Mobile content marketing

With all the technology that is now available, content is being consumed in many different ways and on many different devices. While desktops and tablets are big players in the game, mobile devices seem to have a big influence on click through rates and browsing. In 2013, mobile content marketing will generate a large return on investment if done properly. We gathered research from our corporate blogging platform client, Compendium, and email marketing software client, ExactTarget, to show the impact of mobile marketing over the past couple of years and … Continue reading →