Mobile and Tablet Marketing Blog

Mobile marketing and tablet marketing technology products, services and news for marketers at the Marketing Technology blog.

The Best Marketing Mobile Application! Version 3

Posted on by Douglas Karr
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mtb-iphone-v3

The incredible team at Postano has done it again, surpassing all of my expectations of a great mobile application with Version 3 of the Marketing Technology blog. I believe it’s the best Marketing iPhone App out there (Android coming)! First up is the very slick redesign that incorporates a Facebook-like left navigation. It makes it simple to scroll and select the category or media you’d like to navigate to – including our Podcasts, Videos and Events – while maximizing the viewport when reading a single article. It’s a beautiful and … Continue reading →

Responsys Launches Interact Preference

Posted on by Douglas Karr
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unified-preference

As large marketing technology companies merge and acquire other applications into their product mix, there’s often a gap in the ability for the customer to set communication preferences. If you want email, you go to one site, if you want mobile alerts, another… if it’s SMS still another. According to Forrester, 77% of consumers want to be able to decide how businesses should be able to contact them. For the first time, Responsys is offering marketers the ability to easily collect and manage preferences across both digital and physical touch … Continue reading →

Design a Robust Mobile App for iPhone and Android in 5 Steps

Posted on by Douglas Karr
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My Mobile Fans

My Mobile Fans offers affordable mobile apps and mobile websites for the individual, non-profit and small business environment via their industry leading Do-It-Yourself (DIY) app builder. With over 40 rich features for leveraging mobile, location and social media, they may be the most affordable and robust mobile app building platform on the market. The application is quite simple, providing a step-by-step wizard to pull you through setting up your mobile application. Step 1: Select your features Step 2: Fill in the details Step 3: Customize the design Step 4: Preview … Continue reading →

Infographics and Video: Online Search Behavior Survey

Posted on by Douglas Karr
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seach-behavior

iAcquire conducted a three-part study on how people behave online – producing infographics for search behavior, mobile behavior and social media behavior. The full results can be observed in this infographic video: iAcquire partnered with SurveyMonkey Audience for a study that gives us actionable insight into search patterns. With mobile devices becoming a mainstay in people’s lives, iAcquire wanted to gather some insight into how people use their devices to conduct their day-to-day searches. For the final installment, iAcquire asked internet users about how they use social media in their … Continue reading →

Vocus Marketing Suite: PR Goes Social and Mobile

Posted on by Douglas Karr
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vocus-marketing-suite

Vocus has released new and enhanced mobile versions of its Marketing Suite. The updates include an updated version of mobile web access, and the first tablet-version of Vocus Marketing Suite. Now, Vocus Marketing Suite users can better manage their integrated marketing campaigns wherever business takes them. Android and iOS users can access the mobile-friendly Vocus Marketing Suite on either smartphones or tablets. In addition to the Mobile refresh, a new Tablet site will be introduced in the next two weeks. The new Tablet version will automatically detect and load for … Continue reading →

Bizzabo: Mobile Social Networking for Conferences

Posted on by Douglas Karr
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bizzabo

Tomorrow is a big day for DK New Media, with 3 of us (me, Marty and Jenn) heading out to Social Media Marketing World. We’ve got our presentation on Crisis, Trolls and Blunders in social media, a discussion on Corporate Blogging a book signing for Corporate Blogging for Dummies, and we’re looking forward to networking. An event like this is a large investment for a small agency like ours, so it’s also important that we network and come back with some opportunities! Michael, Phil and Irene – the team at … Continue reading →