Mobile and Tablet Marketing Blog

Mobile marketing and tablet marketing technology products, services and news for marketers at the Marketing Technology blog.

Localytics: Mobile App Analytics and App Marketing

Posted on by Douglas Karr
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Localytics

Localytics provides a real-time mobile application analytics service for iPhone, iPad, Android, BlackBerry, Windows Phone 7 and HTML5 applications. Their cloud-based solution provides a closed-loop personalization platform which enables clients to segment users based on genuine in-app activity and deliver targeted and predictive marketing campaigns. Localytics Mobile App Analytics includes: Dashboards allow clients to analyze the user behaviors that matter, right as they happen Funnel management allows clients to use data to motivate prospects to conversion User segmentation enables clients to divide and conquer your users via predictive and behavior-driven … Continue reading →

Infographic: What is Digital Marketing

Posted on by Douglas Karr
195
What is Digital Marketing?

We’ve had some similar infographics on the inbound marketing process, the inbound marketing ecosystem, the rise of inbound marketing and even an infographic on the explosive growth of inbound marketing. While inbound marketing focuses primarily on the acquisition of leads through your digital marketing efforts, this is an infographic from Pixaal, What is Digital Marketing? It’s quite a good infographic, but digital marketing has quite a few other elements – video marketing, to Call-To-Action design, landing page development, public relations outreach, marketing automation, and other content strategies like whitepapers, ebooks, … Continue reading →

First Touch, Last Touch, Multi-Touch

Posted on by Douglas Karr
173
How People Purchase

Analytics is running aground as the the buying methodologies of consumers get more and more complex. I recently spoke at event where I described how most people think about marketing and sales… and our reporting systems really haven’t wandered too far from these scenarios: Most of these systems utilize methodologies of first and last touch: First Touch – what was the first occurence when the prospect was introduced to our brand, product or service that led them down the conversion funnel to become a customer? Last Touch – what was … Continue reading →

Infographic: Five Digital Trends Shaking Up Europe

Posted on by Douglas Karr
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digital-consumption-europe

Big data, multi-channel, mobile and social media are all impacting online buying behaviors. While this infographic is focused on Europe, the rest of the world isn’t too different. Big data is helping ecommerce providers predict purchase behavior and helping to present product offerings across channels – increasing conversion rates and upselling consumers. A McKinsey iConsumer survey spotlights 5 key digital consumption trends in e-commerce, mobile, multichannel, social media, and big data. The difficult part, of course, isn’t simply how companies utilize big data and how they market across channels, it’s … Continue reading →

Infographic: 4 Digital Marketing Trends for 2013

Posted on by Douglas Karr
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2013-digital-marketing-trends

This is a great summary of many of the trends that we’ve been hammering away on with our clients – authorship, content, mobile and social media are key trends. I might add video as a fifth, it’s becoming commonplace on virtually every site and it’s an incredible way to take a difficult topic and visualize it for your audience. Combine that with a personal touch and you’ve nailed it. Top 4 Digital Marketing Trends for 2013 lists the top priorities for marketers in 2013 and chalks out a road map … Continue reading →