A Checklist for Building and Marketing Your Mobile Application

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A Checklist for Building and Marketing Your Mobile Application

We love our mobile application (iOS, Android)… not just because it’s really great at presenting our content but because our audience has such incredible engagement with it. Our mobile application users are deeply engaged, reading multiple articles, listening to our podcasts, and viewing our videos. It wasn’t easy, though! We didn’t have a checklist to build out the application nor how to market it. Thankfully, … Continue reading

Your 2014 Digital Marketing Roadmap

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digital-marketing-roadmap

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives. One element lost in this infographic is the ability for all of the strategies to work with … Continue reading

Shop Your Spot: A Mobile Deals App Built for the Consumer

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shop-your-spot

Mobile rewards, mobile deals, mobile coupons, emails… all of these apps have one feature in common. They’re all push applications that endlessly nag the consumer to use the promotions that are pushed to them. That’s great for some consumers, but many consumers simply want to take advantage of deals when they’re ready to. That’s the idea behind Shop Your Spot. I appreciate the strategy behind … Continue reading

Everything Retailers Need to Know about Discount and Coupon Strategies

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coupon-marketing-campaigns

Wow – as soon as I saw this infographic from VoucherCloud, a leading UK voucher and discount site, I knew I had to share it! The infographic is a comprehensive look at retail discounts, voucher strategies, loyalty cards and coupon marketing best practices for retailers. It provides the profile of a coupon user, tips and tricks for optimizing your campaigns, and a ton of examples … Continue reading

PassbeeMedia: A Comprehensive Mobile Coupon, Wallet and Loyalty Platform

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passbeemedia-mobile-marketing-campaigns

PassbeeMedia allows users to easily create and distribute mobile-ready Apple Passbook, Google and Samsung Wallet local offers, deals, and coupons to customers worldwide with a simple, self-service platform that reaches consumers where they are online and on their mobile device. While other mobile marketing platforms offer a few features, PassbeeMedia has a comprehensive suite of mobile marketing tools – including QR code coupons, text messaging, … Continue reading

The Challenge of Marketing Silos and How to Break Them

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marketing-silos-whitepaper

Teradata, in collaboration with Forbes Insights, have released a new survey that sets out to explore the challenges and solutions for breaking down marketing silos. The survey enlists five leading CMOs of both B2B and B2C type companies to share their different backgrounds, perspectives, challenges and solutions. The whitepaper discusses the challenges of marketing silos, including each having its own brand vision, disjointed customer experiences, … Continue reading

How to Score the Winning Goal in the E-Commerce Game

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WorldCupECommercePreview

While in the World Cup there can only one winner, many companies can experience success in the game of e-Commerce. There are proven tactics that have helped retailers score. Baynote shows you how to field the best players and a create a dynamic game plan so that your e-Commerce business can bring home a win. Before the season starts, teams must first invest in the … Continue reading

5 Ways Proximity-Based Marketing will Impact Consumer Purchasing

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beaconstream

iBeacon technology is the latest booming trend in mobile and proximity-based marketing. The technology connects businesses with nearby customers through Bluetooth low-energy transmitters (beacons), sending coupons, product demos, promotions, videos or information directly to their mobile device. iBeacon is the latest technology from Apple, and this year at the annual World Wide Developer’s conference, iBeacon technology was a main topic of discussion. With Apple teaching … Continue reading