Mobile and Tablet Marketing Blog | Marketing Technology Blog

Infographic: Adapt Mobile Friendly Emails

Posted on May 17, 2013 by Douglas Karr

We’ve been hounding you about mobile-friendly emails and you’re still not listening! Mobile email readership stats are exploding – actually overtaking desktop email readership. So why haven’t you updated your email marketing templates to be mobile-friendly? No excuses folks, Email Monks now supplies a service where you can have your designer send over a Photoshop file and they’ll do a great job at building out a responsive email design that looks great on a mobile device. Still not convinced you need one? Here’s their infographic (click-through for an interactive version):

Enterprise Social Media Marketing Platform Features

Posted on May 17, 2013 by Douglas Karr

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Shoutlet is a company that I’ve been wanting to write about for quite a while. Good friend Chuck Tobar stopped by our office last week and we had a lengthy discussion on enterprise social media marketing platforms and the skyrocketing growth and attention that Shoutlet is getting in the industry. Recently, friend Scott Bleczinski joined the Shoutlet board – Scott is one of the best sales executives I’ve ever had the pleasure of working with so I’m sure we’ll all continue to see Shoutlet leading the industry. Social Media Marketing … Continue reading →

Infographic: Why Your Business Needs an App

Posted on May 9, 2013 by Douglas Karr

Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer. There are some supporting stats that I’d love more info on… like that 80% of a mobile user’s time is spent on an app. Does that include their email? I’m thinking yes. Either way, it’s a pretty impressive infographic that paints a clear picture. There is probably a good return on your business thinking of a way to better serve its customers or prospects through an app. We just released version 3 of the Marketing … Continue reading →

Infographic: A Day In The Life Of The Internet

Posted on May 7, 2013 by Adam Small

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2.4 billion internet users worldwide with 70% of them using the internet every day. That’s 37.3% of the world’s population… an increase of 566% since the year 2000. The number of mobile devices used to access the Internet has doubled, with 38% of media interactions every day made on smartphones. 139,000 new websites go live and 144 billion emails are sent… 68.8% of the emails are spam! Google still dominates the search market with 88% market share. Users are spending 3.2 hours on average every day now on Social Media. … Continue reading →

Where is Your Audience?

Posted on May 7, 2013 by Douglas Karr

If you asked most people where they find their audience, you’ll often get a very narrow response. If you’re inbound marketing firm like DK New Media; for example, you may fill out all the details of a spreadsheet like this by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. For example, you might do keyword research and focus your attention on search engines for those users seeking inbound marketing, search engine optimization, content strategies, etc. The problem is that you’re only finding those users … Continue reading →

2013 SoDA Report: Digital Marketing Outlook

Posted on May 5, 2013 by Douglas Karr

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The Global Society for Digital Marketing Innovators released their 2013 report earlier this year. There are some key findings within the report in both digital marketing strategies as well as changes in how companies are utilizing digital marketing agencies. Key Findings Over half of all respondents said they are increasing their digital marketing budgets, with much of the shift from a reallocation of existing budget into digital. Only 16% are increasing their overall marketing spend. Full service agencies are benefitting as companies have been reluctant to expand headcount, especially as … Continue reading →

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