5 Ways Retail Benefits from Hyperlocal Social Monitoring

67 Shares
5 Ways Retail Benefits from Hyperlocal Social Monitoring

Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available). The competitive advantage any retailer has over an online store … Continue reading

Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

141 Shares
agile-marketing-book

From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before work started. And, in that world, the right answer makes sense! Could you imagine a scenario where you decided to build a skyscraper differently half … Continue reading

Why Your Business Should Make Use of Video in Marketing

155 Shares
using-videos-in-marketing

We’ve ramped up our video efforts here on the Marketing Technology blog and it’s been great… engaging deeper on YouTube and social media with 1 to 2 minute Marketing Clips. Unfortunately, there are still many myths out there with regard to the costs and effort required to produce your own videos for marketing efforts. Best of all, you need not work through all of the … Continue reading

2014 B2B Digital Marketing Objectives, Budgets, Activities and Challenges

177 Shares
b2b-digital-marketing-strategies-omobono

Omobono’s latest What Works Where research provides a revealing snapshot of B2B digital marketing in 2014. In partnership with The Marketing Society and Circle Research, they asked 115 senior business marketers about their digital marketing objectives, budgets, activities and challenges. The full report, including survey results, expert analysis and recommendations, will be published this month. To receive your digital copy as soon as it’s available, … Continue reading

Optimizing the Path of Converting a Lead to a Customer

162 Shares
from-lead-to-customer

There’s no shortage of companies that need assistance with customer conversion. We’re all extremely busy and we’ve always been great at developing great products and services, but often fall short on providing a smooth path for a lead to be come a customer. Marketing technology provides the tools to bridge that gap and nurture those leads efficiently. In this infographic from ReachLocal, you’ll take a … Continue reading

57% of People Are Not Recommending You Because…

126 Shares
smartphone-tablet-adoption

57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know the Marketing Technology Blog is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their analytics, it’s becoming … Continue reading

MobileAppTracking: An SDK for Mobile Install Attribution

69 Shares
mobileapptracking

MobileAppTracking offers an SDK (Android or iOS) to easily integrate the reporting on any ad network or publishing partner into your development framework. Once the SDK is integrated, you’re able to dynamically track events from any third-party partner. MobileAppTracking does not rely on the UDID as the attribution method – they support several attribution alternatives that are compliant with the app store policies. Track mobile … Continue reading