57% of People Are Not Recommending You Because…

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57% of People Are Not Recommending You Because…

57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know the Marketing Technology Blog is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their analytics, it’s becoming … Continue reading

MobileAppTracking: An SDK for Mobile Install Attribution

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mobileapptracking

MobileAppTracking offers an SDK (Android or iOS) to easily integrate the reporting on any ad network or publishing partner into your development framework. Once the SDK is integrated, you’re able to dynamically track events from any third-party partner. MobileAppTracking does not rely on the UDID as the attribution method – they support several attribution alternatives that are compliant with the app store policies. Track mobile … Continue reading

Are You Following these Text Messaging Best Practices?

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text-message-marketing-best-practices

We’ve been watching the demand for our text messaging services gradually increase over the last year. The email inbox is clogged so marketers are looking to text messaging to provide a push message that’s timely with their offer. Text Message Marketing Best Practices covers 8 of the most important best practices that all businesses and organizations should follow when using text message marketing. Text Messaging … Continue reading

How Are You Doing Compared to 400 Other Marketers?

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2014-digital-trends-infographic-ektron

We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by … Continue reading

The Playbook for B2B Online Marketing

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b2b-online-marketing-infographic

This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. … Continue reading

4 Key Takeaways to a Smart Mobile Marketing Strategy

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mobile-marketing-strategy

Mobile, mobile, mobile… are you tired of it yet? I think we’re working on mobile strategies with half of our clients right now – from optimizing mobile email templates, to integrating responsive themes, to building mobile applications. In reality, I believe businesses are honestly looking at their web presence backwards since much of the interaction with brands now starts with a mobile device – either … Continue reading

Thumb Pro: Get Instant Opinions from Real People

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Thumb Pro Polls and Questions

Thumb is a mobile application with very wide reach where people respond to questions – over 2.3 million socially registered users. What you may not realize is that, as a business, you can also collect valuable feedback via Thumb Pro for Business. Capture opinions of your next ad creative & copy, product design, new products and services, concepts, pitches & story writing, new designs, pre-study … Continue reading

Are Your Leveraging Pinterest for Mobile?

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pinterest-mobile-success-guide

As with the web, email and virtually every other strategy – marketers must take mobile into consideration as they produce, display and share their content on their site, messages and via other platforms. One platform that has quite an mobile presence is Pinterest. The Pinterest mobile application has been downloaded millions of times and continues to be a popular discovery platform. In fact, 3 out … Continue reading

A Checklist for Building and Marketing Your Mobile Application

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marketing-app-checklist

We love our mobile application (iOS, Android)… not just because it’s really great at presenting our content but because our audience has such incredible engagement with it. Our mobile application users are deeply engaged, reading multiple articles, listening to our podcasts, and viewing our videos. It wasn’t easy, though! We didn’t have a checklist to build out the application nor how to market it. Thankfully, … Continue reading