Technology and Marketing Advice from New Media Marketing Experts
It’s always great to see an infographic that simply spurs some ideas… and this one does just that. There are so many strategies to increase sales out there but marketers are the ones stuck with the decision of which way to turn. Rarely do we have the convenience of doing it all. I always encourage clients to adopt a technology that’s on the rise – in this case both mobile and marketing automation are tactics that I’d deploy because of … Continue reading
Marketing strategies are often designed to find more leads or upsell current customers. One of the issues we often find with clients is that they’re often working on the wrong end of the sales funnel. Many companies get less visitors a month to their website than they would like… but if they were able to convert twice as many of those visitors they have, they’d be very successful. Many of the technologies we work with are built to shorten the … Continue reading
The folks at G+ (not to be confused with Google+) have developed this infographic on the top technology trends of online for 2011. The list is topped with Group Buying, a technology that exploded earlier in the year and has now become a feature that virtually every community has copied and incorporated into their strategy. Geolocation applications, tablets, cloud-based productivity apps, online video in Enterprise, Online Q&A (including our clients at ChaCha!), Crowdfunding, and Mobile Photo Sharing Apps topped the … Continue reading
Everytime I see one of these histories of articles or infographics, I always feel a bit older. Truth be told, having worked in the mobile industry for such a long time, I’ve owned many of the phones on this list! When the mobile phone debuted decades ago, it was a device primarily used by police, taxi drivers and truckers, or the wealthiest in business. Today, cell phones are so pervasive that you cannot walk five steps without seeing a person … Continue reading
If you’ve got a Smartphone or Tablet, viewing websites can be a bit challenging. Google comes to the rescue with Google Currents. Google Currents is Google Reader on steroids, even allowing publishers to optimize their content and organize it using their Google Currents Producer. Be sure to subscribe to the Marketing Technology blog on Google Currents. We’ve got all of our sections segmented out, our radio show, videos and even our Google+ content!
This is a very interesting look at expenditures and conversions this holiday season from the the folks at Monetate. Althought it provides us with clear evidence of an increase in Mobile and Tablet usage for purchases from Black Friday and Cyber Monday, it provides a bit more insight into the different behaviors of people utilizing tablets, mobile and desktops. In my opinion, it appears that folks with tablets are already pretty comfortable shopping from them but mobile users may be … Continue reading
It’s been 19 years since the very first text message was sent? The first text message was sent on December 03, 1992 to Richard Jarvis from Neil Papworth, who sent the message using his personal computer. The text message read Merry Christmas. Below is a timeline created by Tatango to help your readers understand how text messaging has evolved over the last 19 years. Text messaging alone is now a $565 billion industry and, aside from voice, the most common … Continue reading
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