The numbers are staggering and continue to accelerate. More and more people are trading in their mobile phones for smartphones, generating a huge demand for marketing apps, marketing-optimized web sites, location-based services and interactive mobile and social usage outside the home and office. From the Infographic: The traditional cellphone is being overtaken by the far more capable ssmartphone. Equipped with high-speed Internet connections and lightning-fast processors, these devices have essentially put fully capable interactive billboards in our pockets. How are … Continue reading
Mobile and Tablet Marketing Blog
Onswipe: Making Your Site iPad Optimized
We’ve been working on our own iPad theme for some time now but haven’t really had the time to get it live with all the client work we have. Rather than ignore the continued increases in traffic we’re getting via iPad and other tablets, I went back to utilizing Onswipe to serve up our content. I was pleasantly surprised to see that Onswipe had added quite a few more template designs… after a few minutes of testing each with different … Continue reading
How to Make Your Email Marketing Mobile Friendly
“Year-over-year, from March 2011 to March 2012, email opens on mobile devices grew 82.4 percent,” according to Return Path mobile statistics. Making mobile part of your email marketing efforts is no longer for advanced email campaigns; it’s a necessity. Recently, Delivra published How to Make Your Email Marketing Mobile Friendly, a resource that offers 2012 mobile trends, statistics, and recommendations on how to get your email marketing ready for your on-the-go audience. The whitepaper discusses three critical components for mobile … Continue reading
Infographic: Mobile Payments – Marketplace In Your Hand
Folks, it’s coming faster than you think – and it’s going to have a dramatic impact on online/offline marketing, remarketing, conversion optimization and sales. We first shared the infographic, The Digital Wallet and the Future of Payments, and Mobile Phone Payment Processing… but Near Field Communications (NFC) is rolling out in new phones today. Mobile payments have moved from science fiction to reality, providing ease of payment, increased security, and efficient tracking using a device most of us carry around … Continue reading
Infographic: Being Connected via Mobile – “Just-In-Time” Life Scenarios
Kuno Creative has released an infographic created from the latest Pew Internet mobile research. The new culture of immediate information through social media, apps and web browsing phones is allowing people to gain access to information more quickly than ever before, and the latest Pew Research sheds an immediate light on just that. It also represents a huge opportunity for inbound marketers. The infographic highlights the present cultural and technological shift to constant connectivity and information gathering being the norm. … Continue reading
Understanding NFC: Near Field Communications
The mobile landscape is continuously evolving, and only marketers that keep up with changes and incorporate them in their promotional and engagement strategies stand a chance of success in today’s highly competitive world. The latest technology to have made it big is Near Field Communications (NFC). Near Field Communications is a technology embedded in the latest mobile devices that allows secure communication (with confirmation) between the mobile device and a transmission device. NFC allows the visitors to delve deeper, to … Continue reading
Time to Spring Clean that Email Marketing Program
It’s that time of year again. The days are longer and the weather is nicer. People usually take advantage of spring time to be able to clean their houses from top to bottom. I know I’ve already done a deep clean of my humble abode. It’s not a bad idea to translate cleanliness to your email marketing program. Here are some spring cleaning tips: Scrub! Take the time to scrub your lists really well. Find out who is no longer … Continue reading






