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Mobile and Tablet Marketing

Mobile marketing and tablet marketing technology products, services and news for marketers at the Marketing Technology blog.

Why 2016 Will be a Global Tipping Point for the Mobile Economy

global-mobile-2016

Scientists in Antarctica are downloading mobile games. Parents in Syria worry about kids using too much tech. Islanders in American Samoa connect with 4G, and sherpas in Nepal chat on their smartphones while lugging 75-pound loads. What’s happening? The mobile economy is reaching a global tipping point. We hear the big …

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5 Statistics Proving Mobile Sales Tools are Dramatically Improving Performance

Mobile Sales Tools with FatStax

We’ve been working with our sales enablement sponsor, FatStax, for quite a few months now. Their mobile sales platform has exploded in growth – especially since supporting iOS on iPhone in addition to iPad (Android is coming early next year). When we sat down and began speaking to their customers …

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A List of the Best WordPress Plugins for Your Business 2015

Best WordPress Plugins for Business 2015

Each year we publish the WordPress plugins that have made the biggest impact to our productivity, optimization, and business results. Because of all of the shift in social impact and integration capabilities, there’s been quite a bit of turnover between our selected WordPress business plugins from 2014 to our latest …

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Consumers Prefer Choice and Interactivity… even with Video

Consumers prefer choice and interactivity versus being interrupted and served up a passive experience

There are three basic types of sites that organizations publish for their company: Brochure – a static website that’s simply a showcase for visitors to check out. Dynamic – a consistently updated site that provides news, updates, and other media. Interactive – a site that offers the visitor to navigate …

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Search Advertising Spend for Q3 2015 Shows Dramatic Shifts

Q3 2015 Search Advertising Trends

Kenshoo’s clients execute digital marketing campaigns running in more than 190 countries and include nearly half the Fortune 50 across all 10 top global ad agency networks. That’s a lot of data – and thankfully Kenshoo is sharing that data with us on a quarterly basis to observe the changing …

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Why Technology is Becoming Critical to Restaurant Success

Restaurants and Technology

We have an amazing podcast that will be published soon with Shel Israel about his book, Lethal Generosity. One of the topics that struck me within the conversation was how many of the technologies that have been implemented to increase productivity and accuracy around customers actually just put the control …

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The State of Social Media Marketing 2015

State of Social Media Marketing 2015 Infographic

We shared profile and demographic information on each of the popular social networks, but that doesn’t provide a lot of information about the behavioral changes and impact of social media. Mobile, eCommerce, display advertising, public relations and even search engine marketing is being impacted by social media marketing. The fact …

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How to Build and Grow Your Email List

Lead Generation Strategies for Websites

Brian Downard of Eliv8 has done another fantastic job on this infographic and his online marketing checklist (download) where he includes this checklist for growing your email list. We’ve been working our email list, and I’m going to incorporate some of these methods: Create Landing Pages – We believe every …

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