Marketing InfographicsMobile and Tablet Marketing

Mobile Marketing: Make it Personal

Hipcricket’s 2014 online survey, Consumer Attitudes on Mobile Marketing, was conducted in April 2014 and targeted 1,202 adults in the US. The survey found that Marketers are already adopting mobile and consumers are responding. Two-thirds of respondents said they’d received a text message from a brand in the last 6 months and almost half of consumers found the text message useful.

However, marketers miss the mark when it comes to sending relevant, personalized messages, which frustrates consumers:

  • 52% said the message felt intrusive or spammy.
  • 46% said the message wasn’t relevant to their interests.
  • 33% said the message didn’t offer any value.
  • 41% said they would share more information with brands if incented with relevant offers or coupons.

There is tremendous room for growth for brands to establish a meaningful and lasting connection with their customers. This research indicates that consumers are actively engaging brands via mobile marketing, which is encouraging. But, brands must deliver relevant and personalized campaigns or they will miss out on a growing share of the market. Doug Stovall,

Hipcricket COO

mobile-marketing-personal-infographic

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.