Why Medium.com Is Critical for Your Marketing Strategy

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Why Medium.com Is Critical for Your Marketing Strategy
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The best tools for online marketing are constantly changing. In order to keep up with the times, you need to keep your ear to the ground, to pick up the newest and most effective tools for audience building and traffic conversion.

SEO blogging strategies emphasize the importance of “white hat” content and sharing, so you can leverage business blogs, authority websites, and Twitter to build your digital reputation. The Medium web app is currently generating tremendous buzz because it has the capability to bring the right kinds of audiences to your online portfolio.

What’s Medium up to?

The free Medium.com web app is fairly new to the scene, having appeared live on the web in July 2012 after receiving backing from Twitter. Medium is a content-driven, minimalistic website that connects audiences with articles that are relevant and helpful to their lives.

The blog entries and articles posted on Medium are living documents, with a dynamic comment system which allows readers to highlight key points and add margin comments. Try to imagine a prettier version of Microsoft Word’s “Track Changes” feature and you sort of have it.

Comments added to your article are private until you review them and mark the comment for public viewing. This can be an excellent way to drive valuable discussion.

Twitter integrated

While Medium is still in beta, you can get a head start by signing up for a free account using your company’s Twitter login. That’s right: everything is Twitter-driven on Medium.

Your posts will be tied to your Twitter handle, making it easy for people to follow your social presence. Medium users who enjoy your post can hit the “Recommend” button, which will help elevate it in the Medium.com rankings.

Readers can also easily share your posts on their Twitter or Facebook feeds. Comments are tied to their Twitter handles, so you can easily track fans and add them on social media networks.

Metrics

When people write about Medium, they often overlook the metrics tool. However, their user-friendly numbers and graphs can easily be incorporated into your daily reporting.

Once your account is approved, you can visit the main menu and click on “Stats.” Here you will find a charting system that logs your total views, actual reads, and recommendations for the past month.

The read ratio gives you a percentage of how many people scrolled through your content to see it, as opposed to just clicking away from the article. This initial screen gives you a comprehensive view of all your posts.

If you would like to zoom in and see the numbers for your individual posts, just click on an article title. The graph will automatically adjust itself to show your traffic metrics for that single article.

The “Reads” and “Recs” tabs can also be clicked on, to generate a visual graph for each of these categories. If you return to the main menu, you can view the activity of your posts. Clicking on this section will show you a list of who has recommended or commented on your posts, so you can connect with them later.

Invitation-only publishing

At the moment, users must be invited by the Medium.com editorial team to begin publishing on the website. You can easily sign up for a Reader account and get onto the list for editor approval. Use the wait time to seek out other authors within your niche, comment on related posts, and raise your company visibility.

Once you receive a confirmation from Medium.com, you can begin the drafting and publishing process. The drafting process is collaborative as well. Medium allows you to share in-progress drafts with other members, who can comment and contribute to your finished product.

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