At the Webtrends Engage Conference from the beginning of this month I did a presentation on measuring Facebook. The talk was a big hit, so Doug asked me to share it on this blog. The first half covers some justification for why Facebook matters to marketers. It’s the last slides that are the real meat of the presentation as it covers the components of Facebook looking at what can be measured, what kind of tools are available to do it, etc.
Some of the highlights to whet your appetite:
- Webtrends is developing the first solution for measuring activity on custom tabs
- Custom tabs and apps are where big brands are spending their microsite dollars
- Apps are the only place on Facebook to get at visitor level data
- Supporting stats for why you should be doing social media marketing, especially in Facebok
I’m planning to expand off of this deck to create a Facebook measurement wiki, so let me know if that would be of interest to you as well as any other feedback. Enjoy!
