Synopsis from the Marketing Sherpa site: Social media is changing the way companies communicate in the pursuit of brand building and commerce. Social media, as it relates to the practice of marketing and PR, is a rapidly emerging topic with continually evolving strategies and tactics.
MarketingSherpa?s first?ever Social Media Marketing and PR: Benchmarks and Best Practices comes at a critical point in the emergence of social media marketing and PR, as organizations seek new ways to generate maximum revenue with minimal investment.
This benchmark guide will help marketers determine what really works in social media marketing, and equally important, it will save you time and needless effort because you?ll find out what doesn?t work. This information is based on in?depth research from 1,290 social media marketing and PR practitioners who have generously shared their knowledgeable experience with us.