Marketing Automation Blog | Marketing Technology Blog

CMO Survey Results

Posted on February 28, 2013 by Douglas Karr

Founded in August 2008, The CMO Survey is administered twice a year, via an Internet survey, to collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society. In all, it appears marketing budgets are expected to flatten, B2B marketing budgets are expected to drop, international markets aren’t looking good, traditional marketing is plummeting, and marketing budgets as a percentage of revenue remain above 10%. Meh. Here’s a video overview of this … Continue reading →

The Changing Marketing Funnel?

Posted on February 18, 2013 by Jenn Lisak

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As we all know, sales and marketing are constantly changing. Therefore, the sales and marketing funnels are changing. While we might not like it, we have to adapt. RainToday.com recently published a post on this very topic, featuring our very own marketing automation sponsors, Right On Interactive. Troy Burk, CEO and founder, makes some good points. But there is one insight that is scary for marketers: According to Forrester Research, nearly half of all B2B marketers say they close less than 4% of all marketing-generated leads. Furthermore, less than 25% … Continue reading →

The Loves of the Marketing Technology Blog

Posted on February 14, 2013 by Douglas Karr

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One of the cool things about being both a blog and having an agency is that our sponsors aren’t just writing a check every month, we’re actually consulting with them on their business efforts, utilizing their platforms, and both of us are benefiting from the relationship. I want to take some time to talk about the tools that we use… not all of them are sponsors, but they all help us every day. Our blog is lightening fast and our uptime is better than it ever has been in the … Continue reading →

Ebook: What is Lifecycle Marketing?

Posted on February 12, 2013 by Jenn Lisak

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What is lifecycle marketing? According to our marketing automation sponsors, lifecycle marketing is: …about how organizations interact with prospects and customers across all stages of their relationship with their brand. Is your interaction helping or hurting your brand? Sales and marketing has changed drastically over the past 50 years, let alone the past decade. The funnel is not the same as it was. It isn’t a linear path anymore – marketing automation is fueling the way for your customers to stay engaged, but make decisions at their own pace. You … Continue reading →

Infochimps: Your Big Data Platform Experts

Posted on January 29, 2013 by Douglas Karr

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As an agency, our clients are asking us more and more to decipher the huge volumes of data that they’re being provided from their reporting engines – CRM, Email, Social Media, etc. To date, we’ve pulled this data into data stores on our internal server, massaged it, and then exported the information we needed. The data, however, are becoming more difficult to filter, segment and assign. Social media, for example, provides strings and URLs of information that must be evaluated so that it can be properly tagged, classified and reported … Continue reading →

ROI Adds Social Scoring for Marketing Automation

Posted on January 16, 2013 by Douglas Karr

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Our marketing automation client and sponsor, Right On Interactive (ROI), has been amazing to work with. They recognize that marketing automation is a growing market and they’re determined to drive their own path forward rather than watching what everyone else is doing. It’s one of the reasons why their user interface is simple to use, their ramp up time is faster than competitors, and the capabilities of their system are unique amongst their peers. It’s why Troy Burk is also being recognized as a leader in understanding how scoring impacts … Continue reading →

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