Video: #Socialnomics 2014

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#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage. We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman One key factor on this is that 20% of the terms typed into a search bar have never been searched before – supporting the need for a robust content marketing program where combinations of articles, … Continue reading

Marketing Automation for the Customer Journey

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Marketing Automation for the Customer Journey

In the digital world, it’s imperative that we track a variety of different metrics in order to gain full visibility into the whole marketing landscape. And most marketers have advanced systems in place so that they can gain this visibility. Specifically, most marketing organizations utilize marketing automation to help them with their marketing efforts, tracking, and campaigns. But, are they simply using these software solutions to give them stats, or are they applying it as well? Customers can decide where, when, and how they want to interact with brand. This … Continue reading

SimplyCast: Customer Flow Communication Platform

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simplycast-automation

The SimplyCast 360 Automation Manager combines 15 channel outputs into a single platform, enabling marekters to build automated marketing campaigns and communication flows. Their solution allows you to reach the right people at the right time via their preferred mode of communication. Engage with customers and prospects based on stored data, their interests, and their past interactions with your organization to increase your return on investment. The SimplyCast marketing automation solution allows you to set up your campaigns like a flow chart, allowing you to reach and engage with your … Continue reading

ActiveConversion: Identify and Track Web Visitors

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activeconversion dashboard

ActiveConversion is a lead tracking software for small to medium sized businesses. Their sales and marketing solutions allow companies to identify interested visitors, companies and qualified leads visiting your site. Scheduled reports of qualified leads can be sent to your sales team to inform them of the most active online prospects. ActiveConversion‘s tracking technology can determine email marketing recipient activity and responses to emailed offers. The solution can even provide insight across channels of your marketing campaigns including your online marketing, print advertisements, broadcast media, and direct visitors to a … Continue reading

Infographic: Creating An Inbound Website For 2014

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creating-inbound-website

Every week on the Edge of the Web Radio podcast, Erin and I stress that the mistake that most companies have is that they believe their site is an online brochure rather than a living, breathing salesperson. When your site is producing great content that’s recent, frequent and relevant… you build momentum and help people to believe in you and your products or services. It’s also important to note that I don’t believe inbound is a replacement for outbound sales and marketing strategies. Many companies pit the two against one … Continue reading

Infographic: The State of Mobile in the US

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state-of-mobile-us

Mobile usage among consumers continues to skyrocket. 74% of growth was in smartphones with 79% of US Shoppers browsing and shopping on sites and apps. By 2016 mobile app revenues will hit $46 billion. To quantify what this dramatic shift means for brands the folks at Usablenet put together an infographic that demonstrates just how much mobile Internet usage is changing the way consumers interact with brands on the web. Usablenet powers mobile sites and multichannel experiences for over 400 clients including many of the world’s top retailer, travel and … Continue reading

The Disrupter in Marketing Automation

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right-on-interactive

When I recently wrote about the past, present and future of marketing, one area of focus was marketing automation. I spoke about how the industry was truly split. There are low-end solutions that require you to match their processes in order to be successful. These aren’t inexpensive… many costs thousands of dollars per month and basically require you to retool how your company works to match their methodology. I believe this spells disaster for many companies… who are successful because the process they had worked far better. The high-end solutions … Continue reading

Contactually: Maximize Your Network ROI

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contactually-screens

Managing the relationship with your prospects and clients is most of the battle when it comes to retention and acquisition. While a return on investment is fantastic for our clients, helping them with ideation, platform advice, and even being a connector for industry news, competitive research, other vendors and job applicants is often just as important and valuable to them. The typical CRM has the ability to record your team’s touchpoints – but doesn’t necessarily drive the nuturing home. Contactually aims to help businesses follow up with the right people, … Continue reading

Serchen: Your Cloud App Ratings and Reviews Site

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serchen-screenshots

The Serchen marketplace services over 10,000 vendors and millions of buyers annually. Their goal is to produce a great database of ratings and reviews that will connect buyers and sellers with the best cloud services and software in the IaaS, PaaS and SaaS categories. IaaS – Infrastructure as a Service is a provision model in which an organization outsources the equipment used to support operations, including storage, hardware, servers and networking components. The service provider owns the equipment and is responsible for housing, running and maintaining it. The client typically … Continue reading