Marketing Automation Blog

Marketing automation products, services and news as well as email design tips and best practices for marketers at the Marketing Technology blog

First Touch, Last Touch, Multi-Touch

Posted on by Douglas Karr
25
How People Purchase

Analytics is running aground as the the buying methodologies of consumers get more and more complex. I recently spoke at event where I described how most people think about marketing and sales… and our reporting systems really haven’t wandered too far from these scenarios: Most of these systems utilize methodologies of first and last touch: First Touch – what was the first occurence when the prospect was introduced to our brand, product or service that led them down the conversion funnel to become a customer? Last Touch – what was … Continue reading →

Infographic: Automation and Digital Marketing Personalization

Posted on by Douglas Karr
115
Digital Marketing Personalization

We just posted an infographic on Mass Marketing versus Personalization that spoke to the advantages of personalized communications over batch and blast style marketing. Pardot has developed the following infographic speaking to Marketing Automation and Personalization. In order to succeed in today’s crowded marketplace, marketers need to personalize their marketing and web experiences for their customers and sales prospects alike. However, according to a new study from Econsultancy, many marketers are struggling to implement personalization in their digital marketing efforts. One of the nice elements of a marketing automation system … Continue reading →

Infographic: Mass Marketing Versus Personalization

Posted on by Douglas Karr
89
Mass Marketing Versus Personalization

If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of personalization, not a choice of what strategy to use, but when to use each strategy. There’s some irony in the fact that this infographic is mass marketing… but pushes for improved personalization. Both work well when they’re leverage correctly. At one point, all marketing was personal. The door-to-door salesman, bank teller, and haberdasher all knew their customers by name. Direct mail pieces were … Continue reading →

Where is Your Audience?

Posted on by Douglas Karr
184
Finding Your Audience

If you asked most people where they find their audience, you’ll often get a very narrow response. If you’re inbound marketing firm like DK New Media; for example, you may fill out all the details of a spreadsheet like this by only viewing your current prospects and limiting yourself to the strategies you’re proficient at. For example, you might do keyword research and focus your attention on search engines for those users seeking inbound marketing, search engine optimization, content strategies, etc. The problem is that you’re only finding those users … Continue reading →

Infographic: Benefits of Mobile Marketing Automation

Posted on by Jenn Lisak
32
Mobile marketing automation

One of the top goals for organizations is to align marketing and sales team so that they are communicating and integrating their work processes more effectively. On the one hand, marketing needs a library of resources and a lead generation process, while sales needs the ease of mobility and sales collateral at their fingertips. Although the activities for these departments might be different, they are still very much intertwined. This is where the idea of mobile marketing automation comes in. We worked with the team at Fatstax, a branded iPad … Continue reading →

2013 SoDA Report: Digital Marketing Outlook

Posted on by Douglas Karr
228
SoDA Report 2013

The Global Society for Digital Marketing Innovators released their 2013 report earlier this year. There are some key findings within the report in both digital marketing strategies as well as changes in how companies are utilizing digital marketing agencies. Key Findings Over half of all respondents said they are increasing their digital marketing budgets, with much of the shift from a reallocation of existing budget into digital. Only 16% are increasing their overall marketing spend. Full service agencies are benefitting as companies have been reluctant to expand headcount, especially as … Continue reading →