A while ago, we displayed a great infographic on how colors impact purchase behavior. Kissmetrics has also developed an infographic that provides some input on targeting a specific gender. I was surprised at the differences… and that orange was viewed as cheap!
From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concrete rules about what colors are exclusively feminine or masculine, there have been studies conducted over the past seven decades that draw some generalizations.