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With Mailbox, I Might Make Inbox Zero

When I hear professionals like Michael Reynolds of Spinweb discuss Inbox Zero (reaching a point where you have no emails in your inbox), I quietly snicker and mumble “Your mother is a hampster, and your father smelt of elderberries!”.

My inbox has over 3,000 messages. A couple months ago it was over 20,000 messages until I accidentally deleted 17,000. I didn’t care. Given my smug outlook (pun intended) on hoarding email, I never dreamed that I would actually get to Inbox Zero, though. I’m not even sure I ever cared about it – until now.

Good friend, Adam Small, told me about Mailbox – an app for Gmail that works with the iPhone. It’s brilliant… allowing 4 strokes on every message that allow you to archive, trash, add to a list, or swipe for later. The later option pops up a window that allows you to select later in the day, this evening, tomorrow, this weekend, next week, in a month, someday or pick a date!

This is ingenius -the later swipe is absolutely my favorite as I often don’t have time to read all the emails I get during the day due to client requests. I’m not at Inbox Zero and won’t be for a few weeks… but there’s finally hope!

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.
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