Like Us! A Survey of Users on Brand Engagement

154 Shares
Like Us! A Survey of Users on Brand Engagement
154 Flares Twitter 82 Facebook 27 StumbleUpon 0 Google+ 3 LinkedIn 16 Buffer 6 Reddit 0 Pin It Share 20 Email -- 154 Flares ×

Why do people like brands on Facebook? Lab42 surveyed 1000 social media users to discover how liking a brand influences the consumer experience. The results are quite interesting and, in my opinion, point to a huge gap in the expectations of consumers on your brand’s Facebook interactions and how brands are actually using Facebook. The majority of brands that I see on Facebook simply use it as a publishing tool… but this infographic may have you rethink that strategy!

Lately we’ve heard a lot of debate about the value of a Facebook like. Some have tried to calculate the ROI of a like for a brand, while others argue that the intrinsic value of a like can’t be quantified. With so many competing opinions on the value of a like, our team decided this was a topic worth investigating further. In our latest infographic, we surveyed 1000 social media users to discover how liking a brand influences the consumer experience. From the Lab42 Infographic, Like Us!

Related