Landing Page Best Practices

Infographic: Anatomy of a Perfect Landing Page

We just did a video with the team at Formstack. This is a fantastic infographic on designing the perfect landing page utilizing best practices.

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Tips include headlines and copy, adding trust indicators, call-to-action, buttons, callouts, links, images, videos, length, testing and even the colors that resonate with visitors.

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in inbound marketing leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Angie's List, Mindjet, Webtrends, ChaCha and many more. Douglas is also the author of Corporate Blogging for Dummies. If you're interested in having Douglas speak, please propose an event!

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Note: Comments are welcome from real people, not companies. Most comments with links will be deleted.

http://twitter.com/LSPEdge LSP Edge

This is a great visual showing why the simple landing pages are effective. I will use this. Ruth
http://twitter.com/LSPEdge LSP Edge

This is a great visual showing why the simple landing pages are effective. I will use this. Ruth
http://twitter.com/LSPEdge LSP Edge

This a good post. Your visuals are clear and simple. Thanks
http://twitter.com/LSPEdge LSP Edge

This a good post. Your visuals are clear and simple. Thanks
http://twitter.com/Tek3D Tek3D Weblog

Thanks so much for the infographic. I am finding more info about creating a landing page and how fortunate I’ve found this one. So great.
http://twitter.com/Tek3D Tek3D Weblog

Thanks so much for the infographic. I am finding more info about creating a landing page and how fortunate I’ve found this one. So great.
http://www.davidbatterson.com David Batterson

If only I could master the landing page……………… >:) “I would be unstoppable”
Joel Hernandez

Point #3: “Impeccable Grammar”? Really?

Re-read Point #1.

You want the LP headline and the ad wording to tell each other how pretty they are or how much they admire each other?

Or did you mean “complement” with an “e”?

I’m just poking fun, but it was a humorous spelling error when the article is arguing that spelling matters (and I agree that it does).

It was a very informative and well-written article, nevertheless!
- http://www.marketingtechblog.com Douglas Karr
  
  Great catches, Joel! Thankfully – I didn’t design the Infographic… just sharing it.
Joel Hernandez

Point #3: “Impeccable Grammar”? Really?

Re-read Point #1.

You want the LP headline and the ad wording to tell each other how pretty they are or how much they admire each other?

Or did you mean “complement” with an “e”?

I’m just poking fun, but it was a humorous spelling error when the article is arguing that spelling matters (and I agree that it does).

It was a very informative and well-written article, nevertheless!
http://twitter.com/msimoens Mike Simoens

Context changes colour interpretation. Eg. if it has anything to do with politics those colour interpretations are all off.

About Douglas Karr

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