What's your Internal Communication Strategy?

What’s your Internal Communication Strategy?

A hilarious video on internal marketing strategies. I always joke with people that a mechanic fixes his car last… I suppose the marketer often forgets to position their products and services internally before putting the word out!

About Douglas Karr

Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media, an online marketing company specializing in inbound marketing leveraging social media, blogging, search engine optimization, pay per click and public relations. Their clients include Webtrends, ChaCha and many more. Douglas is also the author of Corporate Blogging for Dummies.

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http://www.budgetpulse.com Craig

Good piece of advice. Marketers should look internally a lot of times to determine if their initiatives should even be put out to the public. A lot of times marketers get caught up too much in the process they forget to think everything through.

Craig
http://www.budgetpulse.com
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http://www.apsinkus.com Apolinaras “Apollo” Sinkevicius

Loved the video! One of the biggest branding/marketing failures I have seen in my career was where the founders were all fired up about the new strategy, but they failed to market it to the staff. Worse yet, since founders never really sold the service, they had no idea how customers perceived the service and the brand.
At the end of the day, sales teams refused (yes – REFUSED) to use new marketing materials and new terminology. Founders had to go back to the drawing board after dumping all that money.
So #1 involve your staff in crafting the marketing strategy, because they are at the front lines and #2 if you can’t sell the new strategy to the staff, you will not be able to sell it to the customer.

Just my 2 cents.

Apolinaras “Apollo” Sinkevicius
http://www.apsinkus.com

(A bit of re-post, left this comment on the site that commented on the video)
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