How to Optimize Your Copywriting for Search Engines in 2014

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seo-copyrighting-2014

We still have training sessions with our clients to clarify a lot of questions regarding search engines and how to write to improve your visibility. Plain and simple you don’t write for search engines, you write for people. I believe Google’s algorithms have finally advanced to recognize authors and authority, sharing and popularity, citations for distinction, and content to feed the intent of the searcher. … Continue reading

This Single Aspect of Sales Could be Losing Your Company $4 Million Annually

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Cost of Failed Sales Manager

We tend to talk about sales by the revenue produced, but not by the losses when it’s not going well. Sales is a blood sport at most companies and there seems to be little patience nowadays for sales professionals to ramp up, build relationships, and convert customers. The sales manager even has the unenviable position of having to motivate and drive staff to meeting and … Continue reading

The Rise of Purpose-Driven Social Marketing

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purpose-driven-marketing

You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me. While I’m an unabashed capitalist, I also … Continue reading

Optimizing the Path of Converting a Lead to a Customer

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from-lead-to-customer

There’s no shortage of companies that need assistance with customer conversion. We’re all extremely busy and we’ve always been great at developing great products and services, but often fall short on providing a smooth path for a lead to be come a customer. Marketing technology provides the tools to bridge that gap and nurture those leads efficiently. In this infographic from ReachLocal, you’ll take a … Continue reading

Where are Parents and Students Spending for Back to School and College in 2014?

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back-to-school

Back to School and Back to College events are a huge opportunity to drive a lot of sales via retail and ecommerce. It’s a great opportunity for marketers to schedule offers via online promotions and emails to parents, businesses and students preparing to return for the school year. Deloitte’s seventh annual Back-to-School Survey and its second annual Back-to-College Survey, conducted July 5-10, 2014, reveal the … Continue reading

The Surprising Science Behind Influence and Persuasion

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how-to-persuade-influence

I’ve been vocal about my disdain on the latest panacea of how influence marketing is being sold online. While I believe influencers have great reach and some influence, I don’t believe that they have the power of persuasion independent of other factors. Influence marketing still requires a strategy beyond throwing some tickets at an influencer or getting a retweet. According to Dr. Robert B. Cialdini, … Continue reading

How Trust and Online Purchase Behavior are Evolving

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online-selling-strategy

Within the last few years, online purchase behavior has changed significantly online. Having a trusted site continues to be a key issue involved in any transaction and so consumers tended to buy from only sites they could trust. That trust was indicated through third party certificates, online reviews, or even a local retail presence. As commerce continues to move online, though. 40% of Internet users … Continue reading