The Playbook for B2B Online Marketing

176 Shares
b2b-online-marketing-infographic

This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. … Continue reading

10 Facts That Will Surprise You About Social Media

250 Shares
surprise social media facts

One aspect of the social web that I love is the equal playing field it provides companies both small and large, as well as the fact that it’s still the Wild West. As long as we can keep regulators and government hands’ off of it, I’m sure it will continue to flourish. That said, I’m always miffed when I observe a blog post, an infographic, … Continue reading

4 Key Takeaways to a Smart Mobile Marketing Strategy

158 Shares
mobile-marketing-strategy

Mobile, mobile, mobile… are you tired of it yet? I think we’re working on mobile strategies with half of our clients right now – from optimizing mobile email templates, to integrating responsive themes, to building mobile applications. In reality, I believe businesses are honestly looking at their web presence backwards since much of the interaction with brands now starts with a mobile device – either … Continue reading

Are Your Leveraging Pinterest for Mobile?

104 Shares
pinterest-mobile-success-guide

As with the web, email and virtually every other strategy – marketers must take mobile into consideration as they produce, display and share their content on their site, messages and via other platforms. One platform that has quite an mobile presence is Pinterest. The Pinterest mobile application has been downloaded millions of times and continues to be a popular discovery platform. In fact, 3 out … Continue reading

A Checklist for Building and Marketing Your Mobile Application

163 Shares
marketing-app-checklist

We love our mobile application (iOS, Android)… not just because it’s really great at presenting our content but because our audience has such incredible engagement with it. Our mobile application users are deeply engaged, reading multiple articles, listening to our podcasts, and viewing our videos. It wasn’t easy, though! We didn’t have a checklist to build out the application nor how to market it. Thankfully, … Continue reading

Navigating the Wacky Rules of Facebook Contests and Sweepstakes

97 Shares
facebook-rules-for-contests

Did you know that you can require entrants in your Facebook contest or sweepstake promotions to like your page, but you can’t require or even ask them to share your page? Hey, it’s their platform and their users, so they can make the rules however they’d like. If you want to get at their users, you have to navigate some promotion guidelines from Facebook – … Continue reading

The Terrible 2014 CMO Guide to the Social Landscape

182 Shares
Social Media Landscape

Yesterday, I had this post completed and was just about to click publish when I knocked a beer over on my laptop. I hope it wasn’t karma coming to kick my butt. The laptop survived, but somehow the blog post disappeared. I’m writing this post with the faint smell of beer in the background to remind me to keep my snarkiness down. Here’s the thing, … Continue reading

Your 2014 Digital Marketing Roadmap

814 Shares
digital-marketing-roadmap

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic compliments of Two Legit aims to do just that, walking you through your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives. One element lost in this infographic is the ability for all of the strategies to work with … Continue reading

The B2B Sales Pipeline: Turning Clicks into Customers

213 Shares
Depositphotos_9048816_s

What is a sales pipeline? In both the business to business (B2B) and the business to consumer (B2C) world, sales organizations work to quantify the number of leads they are currently trying to convert into customers. This provides them with a prediction as to whether they are going to meet the goals of the organization as it pertains to acquisition counts and value. It also … Continue reading