Infographic: Social Media is a Gold Mine for Insurance Marketing

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At Social Media Marketing World this year, return on investment was a common thread throughout many of the sessions and discussions at the conference. LeadSift is a platform that enables social selling by listening and delivering potential leads to companies. In this example, LeadSift gathered insights from more than 3.7 million tweets and a series of research studies to show the potential of social selling within the insurance industry. One of the most powerful aspects of social media is the series of trends and patterns that are created from big … Continue reading

Infographic: How to Generate Value from Digital Marketing

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Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love your site and even use it as a resource… but it the hierarchy, platform, and content should be designed and optimized for customer acquisition and retention. This infographic is from … Continue reading

Infographic: The Top Marketing Tactics for Lead Generation

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We touched base with an old client today who hasn’t worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe we’re pushing our clients further down the road to rich content strategies and marketing automation. It winds up, we’re on the right track. According to Oracle Eloqua, technology, email marketing, speed and rich content are the driving forces behind the most impactful marketing strategies currently deployed online. Email is considered … Continue reading

Infographic: Creating An Inbound Website For 2014

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Every week on the Edge of the Web Radio podcast, Erin and I stress that the mistake that most companies have is that they believe their site is an online brochure rather than a living, breathing salesperson. When your site is producing great content that’s recent, frequent and relevant… you build momentum and help people to believe in you and your products or services. It’s also important to note that I don’t believe inbound is a replacement for outbound sales and marketing strategies. Many companies pit the two against one … Continue reading

Infographic: SXSW 2014 Interactive Infographic Wrapup

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SXSW 2014 stats

One of the cool things about our partner Meltwater’s social media monitoring software is that you can monitor topics and events thoroughly to get a full picture of the sentiment and popularity. This year, they started monitoring the buzz around SXSW on February 26 and found some pretty interesting trends: NSA whistleblower, Edward Snowden, was a big deal. 7% of all the social buzz was Snowden related. Men posted a lot more to social: 62% versus 38% for women. Justin Bieber had 400% more mentions than Grumpy Cat! (Say whaaaa?) For all of … Continue reading

Infographic: How Technology is Shaping the Future of Marketing

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It’s clear that the future of marketing is in mobile applications, and there is tremendous amount of room to grow; currently, only 46% of companies have mobile applications. On top of the mobile communications, Big Data is providing another opportunity for growth, but 71% of CMOs are unprepared for the data explosion. Mobile is shaping the future of marketing 46% of companies currently have mobile versions of their websites and 30% are planning to follow suit next year 45% of companies are offering a mobile app and 31% will roll … Continue reading

Infographic: Don Draper Quotes of Marketing Wisdom

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I’ve not read who the writers are of Mad Men, but no doubt they have some folks on their staff that have worked in the marketing industry. I think they must have saved up all their angst about the industry over the years and saved them for this one, incredible character played by Jon Hamm. Here are a few of my favorite Don Draper quotes: People tell you who they are, but we ignore it because we want them to be who we want them to be. People want to … Continue reading

Infographic: Which Social Media Platforms Drive the Most Sales?

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Wow… to better understand how social media is impacting the ecommerce industry, Shopify analyzed data from 37 million social media visits that led to 529,000 orders. Here are some highlights from the infographic they shared: Nearly two thirds of all social media visits to Shopify stores come from Facebook. An average of 85% of all orders from social media come from Facebook. Orders from Reddit increased 152% in 2013. Polyvore generated the highest average order value ahead of Facebook, Pinterest and Twitter. Instagram generates higher average orders than those same … Continue reading

Infographic: The Beacon Marketing Opportunity

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We’ve shared information on Swirl’s mobile beacon marketing system before. This infographic from Swirl illustrates the power of beacon-triggered content and offers in terms of consumer appeal and the potential to influence in-store purchase decisions. Key data points included in the infographic include 72% of consumers said that a relevant mobile offer delivered to their smartphone while shopping in a store would significantly influence their likelihood to make a purchase. 79% of consumers who have received push notifications on their smartphone in the past six months have made at least … Continue reading