A Roadmap to the Future of Marketing

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future of marketing

Nailed it. That’s what I thought as soon as I saw the image below from MediaPlant’s report sponsored by Microsoft, Dollars, Bits, and Atoms: A Roadmap to the Future of Marketing. It’s a well-thought out and practical look at how technology is evolving to enable more effective marketing strategies. One diagram stood out as we’ve been assisting companies develop their online marketing strategies so I’ve … Continue reading

What Will the Internet Look Like in the Next Century?

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internet-2120

To think that my children are growing up in an age where the Internet was always here is quite amazing. The fact that we’ve moved from simple dial-up to having dozens of devices in our homes that are connected, recording, and helping us navigate daily is incredible. Thinking 100 years from now is well-beyond my vision. With the explosion of mobile and our devices getting … Continue reading

What is Augmented Reality and Will It Impact Marketing?

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augmented-reality-marketing

To think that within the next decade, automobiles and mobile devices will be fully infused with augmented reality is fascinating. I utilize navigation to get everywhere in my car and can’t wait until the visuals move from the small screen on my mobile device or the navigation screen on my car… to an overlay on my windshield that keeps my focus on driving rather than … Continue reading

How to Make Your Content More Shareable

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social-sharing-tips

The title of this infographic is really The Secret Formula for The Perfect Viral Share. I love the infographic but I’m not a fan of the name… first, I don’t believe there’s a formula. Next, I don’t believe there’s a perfect share. I believe there are a combination of factors and events that lead up to great content being shared. Some of it is just … Continue reading

Increase the Chances Your Content Goes Viral with these 5 Tactics

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content-viral-reasons

We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos. However, I’ve never seen anyone hit it out of the park every time. Some try to hard, some fall short… it’s truly a combination of talent and luck that skyrockets your content … Continue reading

Is Marketing Really Changing Radically?

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Marketing web strategy chart arrow illustration

This infographic pulls together some great results from a Accenture’s CMO Insights of 2014, but I’m afraid that it opens with a dramatic title that’s misrepresented. It states: 78% of Respondents Agree that marketing is expected to undergo radical changes over the next 5 years. Respectfully, I disagree. Marketing is evolving and digital is in the forefront of most strategies. Budgets are shifting, social and … Continue reading

You Spend 83 Days a Year Emailing

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The average salesperson logs over 2,000 hours per year on business communication, mostly on role-specific tasks (39%) and reading/answering emails (28%). While it would seem that social media is becoming the most popular mode of communication, as 72% of companies are now using social media in some form, email is still the top preference among businesses around the world. According to the McKinsey Global Institute … Continue reading

24 Inbound Marketing Pro Tips for Ecommerce Content Marketing

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The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there. Here are … Continue reading

The 13 Most Popular B2B Content Marketing Tactics

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content-marketing-tactics

This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is social media, articles on your … Continue reading