Content Marketing Adoption, Tactics and Results in 2014

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We’ve published the State of Content Marketing from Eloqua, the Current State of 2014 Content Marketing, and 2014 Content Marketing Trends… are you beginning to see a theme this year? This infographic from Uberflip illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they expect? What does the future look … Continue reading

List of Twitter Keyboard Shortcuts

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When I first began programming about twenty years ago, I had a colleague that was an advanced architect and genius developer. Each time that I reached over with my right hand, he would mumble something about being mouse disabled. His version wasn’t as politically correct and was often wrapped with some obscene words that aren’t safe for work… but I digress. Twenty years later, I’m … Continue reading

The World of Social Media Monitoring and Analytics

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The first bit of data on this infographic is pretty fascinating… the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we’re all still seeking better tools to report and monitor on our marketing strategies and second is that we’re willing to apply a larger percentage of our marketing budget to ensure our strategies are working. … Continue reading

Social Media Trends and Their Do’s and Don’ts

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At times, we’re so close to our marketing strategies that we don’t realize how much they continue to evolve over time. There are still rapid advancements… even just in social media. Trends are continuing to change because of mass adoption, technology, bandwidth, and platform changes. Considering 42% adults online are present on multiple social networking sites for personal and business purposes; staying out dated is … Continue reading

How Are You Doing Compared to 400 Other Marketers?

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We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by … Continue reading

The Playbook for B2B Online Marketing

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This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. … Continue reading

10 Facts That Will Surprise You About Social Media

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surprise social media facts

One aspect of the social web that I love is the equal playing field it provides companies both small and large, as well as the fact that it’s still the Wild West. As long as we can keep regulators and government hands’ off of it, I’m sure it will continue to flourish. That said, I’m always miffed when I observe a blog post, an infographic, … Continue reading

4 Key Takeaways to a Smart Mobile Marketing Strategy

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Mobile, mobile, mobile… are you tired of it yet? I think we’re working on mobile strategies with half of our clients right now – from optimizing mobile email templates, to integrating responsive themes, to building mobile applications. In reality, I believe businesses are honestly looking at their web presence backwards since much of the interaction with brands now starts with a mobile device – either … Continue reading

Are Your Leveraging Pinterest for Mobile?

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As with the web, email and virtually every other strategy – marketers must take mobile into consideration as they produce, display and share their content on their site, messages and via other platforms. One platform that has quite an mobile presence is Pinterest. The Pinterest mobile application has been downloaded millions of times and continues to be a popular discovery platform. In fact, 3 out … Continue reading