Marketing Infographics Blog

Analytics, content marketing, email marketing, search engine marketing, social media marketing and technology infographics

Infographic: Decoding Google Analytics

Posted on by Douglas Karr
99
Google Analytics

For our clients that are investing in a paid analytics platform, there’s a great return on investment since they fully leverage the features and integration that those platforms offer above and beyond Google Analytics. That said, we don’t have anyone that’s NOT running Google Analytics as well, though. Why? Because Google Analytics has the unfair advantage of integration to Google+, Webmaster and Adwords data. Of course, it has the unfair advantage of not having access to Facebook data – the largest social interaction site in the world. From the American … Continue reading →

Infographic: 5 Techniques to Bring Your Emails to Life

Posted on by Douglas Karr
147
Live Email Content

With over 68% of all email being SPAM, it’s not only difficult to get your email to the inbox, getting it opened and the content clicked on requires quite a bit of attention. Leveraging live email content may be the strategy that puts your emails over the top. Including live email content that adapts in real time is key to delivering relevant information to your subscribers at just the right moment. In the infographic below we share five types of live email content and how to incorporate them in your … Continue reading →

Infographic: Why Your Business Needs an App

Posted on by Douglas Karr
217
Mobile App Infographic

Colleague Ryan Cox shared this mobile consumer infographic, Optimize Your Business for the Connected Consumer. There are some supporting stats that I’d love more info on… like that 80% of a mobile user’s time is spent on an app. Does that include their email? I’m thinking yes. Either way, it’s a pretty impressive infographic that paints a clear picture. There is probably a good return on your business thinking of a way to better serve its customers or prospects through an app. We just released version 3 of the Marketing … Continue reading →

Infographic: Mass Marketing Versus Personalization

Posted on by Douglas Karr
194
Mass Marketing Versus Personalization

If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of personalization, not a choice of what strategy to use, but when to use each strategy. There’s some irony in the fact that this infographic is mass marketing… but pushes for improved personalization. Both work well when they’re leverage correctly. At one point, all marketing was personal. The door-to-door salesman, bank teller, and haberdasher all knew their customers by name. Direct mail pieces were … Continue reading →

Infographic: Brands, Colors and Emotion

Posted on by Douglas Karr
106
Colors and Emotions

I’m a sucker for a color infographic and this infographic from The Logo Company is a good one. Scientists have been studying the way we react to colors for many years. Certain colors make us feel a certain way about something. As long as the designer knows what these colors and emotions are, the designer can use that information to help present the business in the right way. These are not hard and fast rules but smart designers use the information to their clients advantage. This fun infographic lays out … Continue reading →

Infographic: People over Posts, Humans over Handles

Posted on by Douglas Karr
181
How Social Media Lost Its Way

HubSpot has introduced Social Inbox, a new application that integrates social media monitoring and publishing with HubSpot’s contact database, enabling marketers to create segmented views of the social activity of their leads, customers, and biggest evangelists. The new integration reduces the noise associated with social media listening, alerts companies to key individuals in need of responses, and provides context for social media interactions, replacing loud and interruptive tactics with marketing people love. Key benefits of the new application include: Integration with HubSpot’s Contacts Database: HubSpot will automatically match a prospect, … Continue reading →