Infographic: The Bright Future of Retail

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While most fields have seen a huge dive in employment opportunities with advances in technology, retail job opportunities are currently on the rise and are looking to be a secure choice for the future. One in four jobs in the United States is in the retail industry, but this industry covers far more than just sales. In fact, over 40% of the positions in retail are jobs other than sales. The top 5 rising careers in retail are marketing analysis, email marketing, natural search, paid search, and social media. It … Continue reading

Infographic: Marketing to Cross-Platform Audiences

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88% of Americans own at least 2 internet-connected devices and 90% of Americans use multiple devices sequentially throughout the day. For marketers, this provides both a challenge and opportunity to coordinate and saturate mediums where the audience is… while ensuring they leverage the strengths of the device they’re communicating on. This infographic from Uberflip digs into the facts – which demographics are on which devices, how much time they’re spending on them, and what the experts are saying – so you can adapt and rock your mobile content strategy. Dive … Continue reading

Infographic: Improving Sales Proposal Effectiveness

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In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is 22% longer than it was five years ago. What gives? Our sales proposal automation sponsor, TinderBox, actually did a study with Miller Heiman and the Sales Management Association to find out what challenges sales organizations are facing with sales proposals and their sales cycles. One of the main goals of the … Continue reading

Infographic: Social Media is a Gold Mine for Insurance Marketing

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At Social Media Marketing World this year, return on investment was a common thread throughout many of the sessions and discussions at the conference. LeadSift is a platform that enables social selling by listening and delivering potential leads to companies. In this example, LeadSift gathered insights from more than 3.7 million tweets and a series of research studies to show the potential of social selling within the insurance industry. One of the most powerful aspects of social media is the series of trends and patterns that are created from big … Continue reading

Infographic: How to Generate Value from Digital Marketing

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Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love your site and even use it as a resource… but it the hierarchy, platform, and content should be designed and optimized for customer acquisition and retention. This infographic is from … Continue reading

Infographic: The Top Marketing Tactics for Lead Generation

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We touched base with an old client today who hasn’t worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe we’re pushing our clients further down the road to rich content strategies and marketing automation. It winds up, we’re on the right track. According to Oracle Eloqua, technology, email marketing, speed and rich content are the driving forces behind the most impactful marketing strategies currently deployed online. Email is considered … Continue reading

Infographic: Creating An Inbound Website For 2014

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Every week on the Edge of the Web Radio podcast, Erin and I stress that the mistake that most companies have is that they believe their site is an online brochure rather than a living, breathing salesperson. When your site is producing great content that’s recent, frequent and relevant… you build momentum and help people to believe in you and your products or services. It’s also important to note that I don’t believe inbound is a replacement for outbound sales and marketing strategies. Many companies pit the two against one … Continue reading

Infographic: SXSW 2014 Interactive Infographic Wrapup

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SXSW 2014 stats

One of the cool things about our partner Meltwater’s social media monitoring software is that you can monitor topics and events thoroughly to get a full picture of the sentiment and popularity. This year, they started monitoring the buzz around SXSW on February 26 and found some pretty interesting trends: NSA whistleblower, Edward Snowden, was a big deal. 7% of all the social buzz was Snowden related. Men posted a lot more to social: 62% versus 38% for women. Justin Bieber had 400% more mentions than Grumpy Cat! (Say whaaaa?) For all of … Continue reading

Infographic: How Technology is Shaping the Future of Marketing

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It’s clear that the future of marketing is in mobile applications, and there is tremendous amount of room to grow; currently, only 46% of companies have mobile applications. On top of the mobile communications, Big Data is providing another opportunity for growth, but 71% of CMOs are unprepared for the data explosion. Mobile is shaping the future of marketing 46% of companies currently have mobile versions of their websites and 30% are planning to follow suit next year 45% of companies are offering a mobile app and 31% will roll … Continue reading