Why Only 20% of Readers are Clicking Through on Your Article Title

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Why Only 20% of Readers are Clicking Through on Your Article Title

Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now … Continue reading

Are You Following these Text Messaging Best Practices?

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We’ve been watching the demand for our text messaging services gradually increase over the last year. The email inbox is clogged so marketers are looking to text messaging to provide a push message that’s timely with their offer. Text Message Marketing Best Practices covers 8 of the most important best practices that all businesses and organizations should follow when using text message marketing. Text Messaging … Continue reading

What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

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social-media-decision-chart

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – … Continue reading

Tips for Brands to Maintain a Balanced Twitter Feed

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We’ve been doing quite a few things to ramp up our Twitter engagement recently. I believe the team at Twitter has been much more aggressive at improving quality and kicking out the spammers… and it’s showing. On the Marketing Technology Blog twitter account, we’ve been working to find and follow new accounts, share popular information from all over the web, add photos and video to … Continue reading

Content Marketing Adoption, Tactics and Results in 2014

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We’ve published the State of Content Marketing from Eloqua, the Current State of 2014 Content Marketing, and 2014 Content Marketing Trends… are you beginning to see a theme this year? This infographic from Uberflip illustrates the current state of content marketing among B2B and B2C businesses. Which tactics do marketers currently prefer? Are they seeing the results that they expect? What does the future look … Continue reading

List of Twitter Keyboard Shortcuts

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twitter-keyboard-shortcuts

When I first began programming about twenty years ago, I had a colleague that was an advanced architect and genius developer. Each time that I reached over with my right hand, he would mumble something about being mouse disabled. His version wasn’t as politically correct and was often wrapped with some obscene words that aren’t safe for work… but I digress. Twenty years later, I’m … Continue reading

The World of Social Media Monitoring and Analytics

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social-media-monitoring-analytics

The first bit of data on this infographic is pretty fascinating… the growth of the analytics tool market. In my opinion, it points to a couple issues. First is that we’re all still seeking better tools to report and monitor on our marketing strategies and second is that we’re willing to apply a larger percentage of our marketing budget to ensure our strategies are working. … Continue reading

Social Media Trends and Their Do’s and Don’ts

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At times, we’re so close to our marketing strategies that we don’t realize how much they continue to evolve over time. There are still rapid advancements… even just in social media. Trends are continuing to change because of mass adoption, technology, bandwidth, and platform changes. Considering 42% adults online are present on multiple social networking sites for personal and business purposes; staying out dated is … Continue reading

How Are You Doing Compared to 400 Other Marketers?

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We’ve been having some incredible meetings with an enterprise company recently. They have all the challenges you can think of – a small team, enterprise structure, franchises, ecommerce… the works. Over time, they’ve evolved with their small team to a hodge-podge of technology that’s becoming more and more difficult to manage. Our job is to map out their strategy and drive their costs down by … Continue reading