Retailers Beware: Online Shopping Trends Are Accelerating

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Retailers Beware: Online Shopping Trends Are Accelerating

More people are moving to cities where same-day delivery is not only possible, but already in place in many cities across the United States. Digital Shopping Definitions: Webrooming – when a customer travels to a store to make the purchase after researching the product online. Showrooming – when a customer purchases online after researching the product in the store. The explosive growth of mobile commerce … Continue reading

Does Your Company Story Have These 5 Essentials?

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How to Write Your Company Story

I love design, but I’m a terrible designer. I love development, but I’m quite the hack. And I write daily on the Marketing Technology Blog and I’ve authored Corporate Blogging For Dummies, but I don’t classify myself as a writer. But I recognize great design, I am blown away by great development, and I love great writing. We just launched a new corporate site for … Continue reading

How to Measure the Return on Investment of Social Media

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How to Measure the Return on Investment for Social Media

We’ve discussed the challenges of measuring social media ROI in the past – and some of the limitations of what you can measure and how impactful social media marketing can be. That’s not to say some of the social media activity can’t be measured with precision, though. Here’s a simple example… the CEO of the company tweets on thought leadership articles, the direction of the … Continue reading

Agile Marketing is Evolution, Not Revolution, and Why You Must Adopt It

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agile-marketing-book

From building buildings to building software. In the 1950’s the Waterfall Development Model was introduced into software design and development. The system is a relic of the manufacturing industry where, by necessity, the right answer had to be devised before work started. And, in that world, the right answer makes sense! Could you imagine a scenario where you decided to build a skyscraper differently half … Continue reading

14 Strategies for Increasing Revenue on Your Ecommerce Site

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14-ecommerce-strategies

This morning we shared 7 strategies for increasing customer spending in your retail location. There are techniques that you should be deploying on your ecommerce site as well! Dan Wang shared an article on actions you can take to increase the value of your shopper’s carts at Shopify and ReferralCandy has illustrated those actions in this infographic. 14 Strategies for Increasing Revenue on Your Ecommerce … Continue reading

Is Your Business Taking Advantage of Social Video?

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social-media-video-guide

This morning we posted Why Your Business Should Make Use of Video in Marketing. One outlet for use of video that’s driving incredible engagement and results are social video sites, with a huge rise in use and viewership. Companies are taking advantage of these strategies and producing some simple and amazing results that are getting watched more, shared more, and driving deeper understanding of their … Continue reading

Why Your Business Should Make Use of Video in Marketing

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using-videos-in-marketing

We’ve ramped up our video efforts here on the Marketing Technology blog and it’s been great… engaging deeper on YouTube and social media with 1 to 2 minute Marketing Clips. Unfortunately, there are still many myths out there with regard to the costs and effort required to produce your own videos for marketing efforts. Best of all, you need not work through all of the … Continue reading