Video: #Socialnomics 2014

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#Socialnomics 2014 by Erik Qualman is the fifth version of the most watched video series on Social Media. This year’s video denotes the critical mass between social, mobile and the explosion of millennial usage. We don’t have a choice on whether we do social media. The choice is how well we do it. Erik Qualman One key factor on this is that 20% of the terms typed into a search bar have never been searched before – supporting the need for a robust content marketing program where combinations of articles, … Continue reading

Infographic: The Inbound Call Channel is Huge… and Untapped

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One industry that’s vastly underserved and a huge opportunity for marketers is call tracking. As smartphones become more prevalent in business for reading emails, searching for businesses, and researching our purchases – more and more people are simply clicking the phone number they find on the site. For companies who advertise across media channels, this is a huge problem because they misreport the channel that’s generating the call, the lead and the conversion. We have a client that has this issue – providing the same phone number on their television … Continue reading

Infographic: Love And Marriage – The Agency Version

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Agency Client Relationship

Our agency, DK New Media, has been around for over 5 years now and recently announced a change of trajectory. Last year, we really ramped up our staff and subsequently took on a lot of difficult clients that almost led to our demise. We’ve built some incredible relationships with amazing clients – most of which have been with us for several years. We love them and hope that they love us – it’s not just a paycheck, it’s our passion. Nothing makes us happier than seeing our clients succeed, and … Continue reading

Infographic: The A to Z Guide to Personal Branding

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As I grow older, I’m beginning to figure out that a key indicator of my business success is the value of the network I keep and maintain. It’s why I spend a ton of time each year networking, speaking and attending conferences. The value that’s generated by my immediate network, and my network’s network probably makes up 95% of the overall revenue and success that my business realizes. That’s the result of over ten years of effort I’ve made to assisting folks like you find and utilize technology to assist … Continue reading

Infographic: Trends in Recruiting Content Marketers

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We’ve been blessed at our agency with great relationships with content marketing professionals – from editorial teams at enterprise companies, to offshore researchers and bloggers, to freelance thought leadership writers and everyone in between. It took a decade to put together the right resources and takes time to match the right writer to the right opportunity. We’ve thought about hiring a writer several times – but our partners do such an incredible job we’d never match their expertise! And great content writers are in demand right now. Kapost recently published … Continue reading

Infographic: The Rise of Video Marketing

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The average Internet user is likely to watch roughly 206 videos each month. Based on that statistic, it may not surprise you to read that almost 70% of marketers now incorporate video into their marketing campaigns. In the following infographic, Wyzowl – a company that creates animated videos – makes the case for developing and sharing video as part of your overall content marketing strategy. Videos are 4 times more engaging than static content, drive people to conversion faster, and the information retained in 60 seconds of video is the … Continue reading

Infographic: The Bright Future of Retail

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While most fields have seen a huge dive in employment opportunities with advances in technology, retail job opportunities are currently on the rise and are looking to be a secure choice for the future. One in four jobs in the United States is in the retail industry, but this industry covers far more than just sales. In fact, over 40% of the positions in retail are jobs other than sales. The top 5 rising careers in retail are marketing analysis, email marketing, natural search, paid search, and social media. It … Continue reading

Infographic: Marketing to Cross-Platform Audiences

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88% of Americans own at least 2 internet-connected devices and 90% of Americans use multiple devices sequentially throughout the day. For marketers, this provides both a challenge and opportunity to coordinate and saturate mediums where the audience is… while ensuring they leverage the strengths of the device they’re communicating on. This infographic from Uberflip digs into the facts – which demographics are on which devices, how much time they’re spending on them, and what the experts are saying – so you can adapt and rock your mobile content strategy. Dive … Continue reading

Infographic: Improving Sales Proposal Effectiveness

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In a world where there are so many different options and all the information available to us with a quick search and click, the sales cycle has gotten longer over the past decade. In fact, the average sales cycle is 22% longer than it was five years ago. What gives? Our sales proposal automation sponsor, TinderBox, actually did a study with Miller Heiman and the Sales Management Association to find out what challenges sales organizations are facing with sales proposals and their sales cycles. One of the main goals of the … Continue reading