Marketing Infographics

Infographic: 22 Ways to Create Compelling Content

Posted on February 22, 2012 by Douglas Karr

The folks at Copyblogger have always been a source of inspiration and on my reading list for many, many years. Today the team released their first infographic… aptly describing 22 ways to create compelling content! This infographic demonstrates how to repurpose existing content in a different media format, get more bang from your archives, and reach new and different audiences in the process. The graphic is based on 21 Ways to Create Compelling Content When You Don’t Have a Clue … Continue reading →

Infographic: Economics of Free Mobile Games

Posted on February 21, 2012 by Adam Small

Companies look to developing application programming interfaces and mobile applications that compliment their service; however, free entertainment apps are often overlooked as a viable alternative. The freemium business model is taking over — an estimated 65% of revenue generated by the 100 top grossing apps in the App Store, and an estimated 72% of total App Store revenue comes from freemium mobile games. In-game purchases like extra lives, special powers, virtual goods and personalizations are driving the revenue. From GetElastic … Continue reading →

Infographic: The Anatomy of Content Marketing

Posted on February 21, 2012 by Douglas Karr

This ContentPlus Infographic: The Anatomy of Content Marketing, shares some great statistics on why you’d want to employ a content marketing strategy for your company, including increased visibility, wider reach, word of mouth marketing, return on investment and building a foundation for increased attention from consumers.

What is AuthorRank and Why It Matters

Posted on February 17, 2012 by Douglas Karr

I’ve been pestering my clients and we’ve been integrating authorship code on all of our WordPress sites since seeing the incredible results of doing it on our own blog. Here’s a great infographic to help promote authorship even further… penning the term, AuthorRank. For the average writer, marketer or content producer, AuthorRank presents a great opportunity for personal branding, but also makes us individually responsible for the quality of work we produce. Evaluating the quality of content is Google’s job, … Continue reading →

Infographic: Words to Avoid in Emails

Posted on February 13, 2012 by Douglas Karr

I felt a little better about my own email habits after reading seeing this infographic from Boomerang. The average email user receives 147 messages every day, and spends more than 2 and a half hours on email per day. While I love email as a medium and we work to integrate it as a strategy with all of our clients, these kinds of stats should scare you into modifying your email marketing behavior. Your email marketing provider should offer segmentation … Continue reading →

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