How Trust and Online Purchase Behavior are Evolving

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online-selling-strategy

Within the last few years, online purchase behavior has changed significantly online. Having a trusted site continues to be a key issue involved in any transaction and so consumers tended to buy from only sites they could trust. That trust was indicated through third party certificates, online reviews, or even a local retail presence. As commerce continues to move online, though. 40% of Internet users … Continue reading

Here’s How You Generate More Leads with Social Media

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Lead Generation and Social Media

I was just meeting with a business owner and describing the amazing way that social media has not only driven business to my company, but to our clients as well. There seems to be an ongoing pessimism as it stands with social media and it’s impact on lead generation and I believe it needs to be corrected. Most of the issues with social media and … Continue reading

Does Your Business follow Social Media Etiquette Best Practices?

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Etiquette

Social media etiquette… the expression makes me squirm. It seems there’s always someone trying to apply a set of rules to everything nowadays and I can’t stand it. Of course there are unacceptable behaviors online and offline… but the beauty of the platform is that whether or not you follow the so-called rules, you’ll see the results. Here’s an example… I follow a large email … Continue reading

57% of People Are Not Recommending You Because…

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smartphone-tablet-adoption

57% of people are not recommending your company because you have a poorly optimized mobile website. That hurts… and we know the Marketing Technology Blog is one of them! While we have a fantastic mobile application, we know the Jetpack standard mobile theme is a pain to view our site on. As we continue to work with our clients and review their analytics, it’s becoming … Continue reading

Why Only 20% of Readers are Clicking Through on Your Article Title

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how-to-write-a-great-headline

Headlines, post titles, titles, headings… whatever you want to call them, they’re the most important factor in every piece of content you deliver. How important? According to this Quicksprout infographic, while 80% of people read a headline, only 20% of the audience actually clicks. Title tags are critical to search engine optimization and headlines are essential to getting your content shared on social media. Now … Continue reading

Are You Following these Text Messaging Best Practices?

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text-message-marketing-best-practices

We’ve been watching the demand for our text messaging services gradually increase over the last year. The email inbox is clogged so marketers are looking to text messaging to provide a push message that’s timely with their offer. Text Message Marketing Best Practices covers 8 of the most important best practices that all businesses and organizations should follow when using text message marketing. Text Messaging … Continue reading

What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

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social-media-decision-chart

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – … Continue reading

Tips for Brands to Maintain a Balanced Twitter Feed

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brands-twitter-tips

We’ve been doing quite a few things to ramp up our Twitter engagement recently. I believe the team at Twitter has been much more aggressive at improving quality and kicking out the spammers… and it’s showing. On the Marketing Technology Blog twitter account, we’ve been working to find and follow new accounts, share popular information from all over the web, add photos and video to … Continue reading