Our fantastic technology sponsor, Formstack, has done a lot of research on generating more conversions using forms. We worked together on compiling the best research that proves that less form fields drives conversions. In fact, we found that the optimal conversion rates occurs when the number of fields a user has to fill out is two or three.
The infographic also provides some tips on how to improve your form design to drive conversions. Are your forms optimized across all devices? Is the font big enough? These are questions you should be asking yourself when you are looking to create an effective form.
What do you think? Do you struggle with how many form fields you should have?