Our content marketing platform client, Compendium, gathered data across Facebook, Twitter, and LinkedIn to see what works best for social sharing in terms of time, day of week, and what to say. While a lot of these findings are not surprising, I was particularly intrigued by the differences in Twitter and LinkedIn. As the infographic shows, using an exclamation results in high click throughs for LinkedIn, but it does the opposite for Twitter. Furthermore, using a number in a tweet results in 50% more click throughs, but it has no real effect if used in a LinkedIn status update.
How did Compendium compile all this research? They actually did their own study, which has been made into “The B2B & B2C Guide to Social Sharing,” now available for download.
What did you find most surprising about the research found in this infographic?