Content MarketingMarketing Infographics

The Value of Content Marketing

This is a unique look at content marketing. We shared the Content Grid yesterday, discussing how each type of content can be utilized strategically. This infographic calls for an even more robust strategy because the behavior of readers is changing… becoming more skeptical and frugal.

Per the Alinean Infographic: Achieving a return on content marketing investment requires more relevant, provocative, and value focused strategies and tools in order to successfully Fight Frugalnomics™ – connecting, engaging and selling to this new breed of buyer.

content marketing infographic 2

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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