The Value of Content Marketing

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The Value of Content Marketing
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This is a unique look at content marketing. We shared the Content Grid yesterday, discussing how each type of content can be utilized strategically. This infographic calls for an even more robust strategy because the behavior of readers is changing… becoming more skeptical and frugal.

Per the Alinean Infographic: Achieving a return on content marketing investment requires more relevant, provocative, and value focused strategies and tools in order to successfully Fight Frugalnomics™ – connecting, engaging and selling to this new breed of buyer.