This is a nice infographic from BuySellAds, called The Sneaky Psychology of Advertising. Some of this isn’t simply advertising, it’s also an overall brand marketing strategy. I tend to look at Advertising as the event… or hook.. but Marketing is all of the planning and strategy that leads up to development of the Advertising.
Each of us is subjected to 3,000 to 10,000 brand exposures every day through TV commercials, outdoor billboards, website banners, and even neighbors’ T-shirts or coworkers’ coffee mugs. Because we’re inundated with ads, marketers draw the latest psychological research and employ a variety of tricks to catch our attention and gain our consumer confidence.
Do you think this is sneaky? Or is does it simply play to what we all want? We want to be more creative… if buying an Apple helps us to believe that we are, is it so bad? And, with Apple’s superior styling of their hardware – wouldn’t they typically purchase Apple more, anyways? So… in retrospect… are Apple users more creative? I think they could be!