Slideshare – Quiet Giant of Content Marketing
According to ComScore, Slideshare has five times the traffic from business owners than any other popular websites – including LinkedIn, Facebook, Twitter and YouTube! Slideshare is now one of the top 150 sites on the web with 60 million visitors a month. Content on Slideshare is viewed across the web thanks to their embedding methodology to the tune of 3 billion views a month!
Content marketing is a marketing technique that involves the creation or sharing of content for the purpose of engaging customers. More and more companies are incorporating content marketing into their overall digital strategies. From the Slideshare infographic.
Be sure to read How to Maximize the Value of Slideshare by Kit Seeborg, Community Manager at Slideshare.