Ecommerce and RetailMarketing InfographicsMobile and Tablet Marketing

Impact of Mobile and Tablet Gifting

While we’re seeing a huge increase in the use of mobile devices for researching purchases and measuring subsequent increases in shopping purchases via mobile and tablet device, many of those purchases aren’t for the owner of the device. Mobile gifting is a growing category – taken advantage of by everyone from Amazon and Facebook.

During the holiday season, thousands of mobile devices were sold and gifted, and the immediate activation and use of these new devices created an impact on the mobile market. This special report examines the effect of new device adoption on the Millennial Media platform during the holiday week in December 2012. From

The Impact of Mobile Gifting.

Impact of Mobile Gifting 2012

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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