Infographic: Marketing Automation Workflow

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Neolane has developed this infographic as a fun way for marketers to explore the possibilities of marketing automation workflow. Customers take different nurturing paths and this subway analogy really works well to visualize them.

Each subway line represents a different category of automation and include planned paths, behavioral paths, multi-touch paths, transactional paths and internal paths. The stations on the paths define many of the standard paths that your organization could utilize as touchpoints.

Marketing Automation Workflow