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A Complete List of 2024 Retail Sales & Holidays To Plan Your Marketing Campaigns

Welcome to 2024! Retail holidays are crucial for businesses, with numerous opportunities to boost sales and connect with customers. To help you navigate this season effectively, we’ve prepared a comprehensive guide with essential tips for preparation and a post-holiday strategy.

First, let’s start with a complete list of retail holidays you may want to incorporate into your marketing calendar.

2024 Retail Holiday List

January 2024 Retail Holidays

January is National Blood Donor Month, which focuses on encouraging blood donation and raising awareness about the constant need for blood donors. It’s also National Soup Month, celebrating the warmth and comfort of soup during the chilly winter season.

DateDayHolidayRetail Promotion Idea
Jan 01, 2024MondayNew Year’s DayLaunch New Year sales or special resolutions-themed promotions.
Jan 04, 2024ThursdayWorld Braille DayPromote braille books and products, or partner with organizations for awareness campaigns.
Jan 05, 2024FridayNational Bird DayOffer discounts on bird-related products, like bird feeders or nature books.
Jan 07, 2024SundayGolden Globe AwardsCreate movie-themed sales, highlighting award-nominated movies and merchandise.
Jan 11, 2024ThursdayNational Human Trafficking Awareness DayDonate a portion of sales to anti-trafficking organizations, or raise awareness through campaigns.
Jan 15, 2024MondayMartin Luther King Jr. DayOrganize educational events or promotions that celebrate diversity and equality.
Jan 19, 2024FridayNational Popcorn DayOffer special deals on popcorn and related snacks, ideal for movie nights.
Jan 21, 2024SundayNational Hugging DayPromote products that bring comfort and warmth, like plush toys or cozy blankets.
Jan 23, 2024TuesdayNational Pie DayPartner with local bakeries for pie sales or hold a pie-baking contest for customers.
Jan 24, 2024WednesdayInternational Education DayDiscounts on educational materials, books, or courses.
Jan 24, 2024WednesdayNational Compliment DayEncourage positive interactions in-store or online with compliment-based discounts.
Jan 28, 2024SundayNational Data Privacy DayOffer promotions on security-related products, like shredders or software.
Jan 31, 2024WednesdayNational Hot Chocolate DayHost hot chocolate tastings or offer discounts on hot chocolate and winter beverages.

February 2024 Retail Holidays

February is Black History Month, a time to recognize and celebrate the significant contributions of African Americans to American history and culture. Additionally, it’s American Heart Month, promoting heart health awareness and education to prevent heart diseases.

DateDayHolidayRetail Promotion Idea
Feb 01, 2024ThursdayBlack History MonthHighlight products from Black-owned businesses or create educational content.
Feb 02, 2024FridayGroundhog DayPromotions on winter or spring products based on the groundhog’s prediction.
Feb 04, 2024SundayWorld Cancer DaySupport cancer awareness with themed products or donate a part of the sales to cancer research.
Feb 04, 2024SundayGrammy AwardsMusic-themed promotions, such as discounts on music merchandise or speakers.
Feb 07, 2024WednesdayNational Girls and Women in Sports DayFocus on female sports gear or host events to celebrate women’s achievements in sports.
Feb 09, 2024FridayNational Pizza DayPartner with local pizzerias for promotions or offer discounts on pizza-related products.
Feb 10, 2024SaturdayChinese New YearThematic sales and decorations, highlighting Chinese culture and traditions.
Feb 11, 2024SundaySuper Bowl SundayPromote party essentials, snacks, and team merchandise for Super Bowl parties.
Feb 13, 2024TuesdayMardi GrasColorful, festive promotions, possibly with Mardi Gras beads or masks with purchases.
Feb 13, 2024TuesdayGalentine’s DaySpecial offers on women’s products, spa services, or group activities for friends.
Feb 13, 2024TuesdayInternet Friends DayEncourage online connections with discounts on virtual gift cards or online experiences.
Feb 13, 2024TuesdayWorld Radio DayRadio-themed promotions, maybe team up with local stations for special offers.
Feb 14, 2024WednesdayValentine’s DaySpecial deals on romantic gifts, flowers, chocolates, and dining experiences.
Feb 17, 2024SaturdayRandom Acts of Kindness DayIncentivize customers to perform acts of kindness in exchange for discounts.
Feb 18, 2024SundayDrink Wine DayWine tastings, promotions on wine and accessories, or partner with local vineyards.
Feb 19, 2024MondayPresidents’ DayPresidents’ Day sales, especially on home goods, electronics, and mattresses.
Feb 20, 2024TuesdayNational Love Your Pet DayDiscounts on pet products, pet-friendly events, or partner with local shelters for adoption events.
Feb 20, 2024TuesdayWorld Day of Social JusticeHighlight ethical products or brands, or create campaigns around social justice themes.
Feb 22, 2024ThursdayNational Margarita DaySpecial offers on margarita mix, tequila, or partner with local bars for events.
Feb 29, 2024ThursdayRare Disease DaySpread awareness and possibly donate a portion of the day’s sales to related research or charities.

March 2024 Retail Holidays

March marks Women’s History Month, dedicated to honoring and highlighting the achievements and contributions of women throughout history. It’s also National Nutrition Month, emphasizing healthy eating habits and nutrition education.

DateDayHolidayRetail Promotion Idea
Mar 01, 2024FridayWomen’s History MonthLaunch campaigns highlighting influential women and women-owned brands.
Mar 01, 2024FridayEmployee Appreciation DaySpecial offers or discounts for employees in various sectors.
Mar 01, 2024FridayZero Discrimination DayPromote diversity and inclusion through special products or collaborations.
Mar 02, 2024SaturdayNational Read Across America DayDiscounts on books and reading materials, particularly American literature.
Mar 03, 2024SundayWorld Wildlife DayEnvironmentally focused promotions or donations to wildlife conservation.
Mar 03, 2024SundayNational Oreo DayOffer deals on Oreo cookies and related products, or host a baking contest.
Mar 07, 2024ThursdayNational Cereal DayPromotions on various cereal brands and breakfast items.
Mar 08, 2024FridayInternational Women’s DaySpecial promotions on women-centric products and services.
Mar 10, 2024SundayDaylight Savings TimeFocus on products that aid in adjusting to the time change, like coffee or sleep aids.
Mar 10, 2024SundayAcademy AwardsHost an Oscars-themed sale or promote movie-related products.
Mar 11, 2024MondayNational Napping DayDiscounts on bedding, sleepwear, or relaxation products.
Mar 14, 2024ThursdayPi DayPromotions on pies, baking supplies, or math-related products.
Mar 15, 2024FridayNational Consumer Rights DayEducate customers on their rights and offer special customer appreciation deals.
Mar 15, 2024FridayWorld Sleep DayFocus on products that enhance sleep quality, like mattresses, pillows, and sleep aids.
Mar 17, 2024SundaySt. Patrick’s DayIrish-themed promotions, green products, or special offers in bars and restaurants.
Mar 19, 2024TuesdayStart of SpringSpring-themed sales, such as on gardening tools, outdoor equipment, or spring fashion.
Mar 20, 2024WednesdayInternational Day of HappinessEncourage purchases that promote happiness and well-being.
Mar 20, 2024WednesdayFrench Language DayPromotions on French products, language courses, or travel deals to France.
Mar 21, 2024ThursdayWorld Down Syndrome DaySupport and awareness campaigns, possibly with a portion of sales going to related charities.
Mar 21, 2024ThursdayWorld Poetry DayDiscounts on poetry books, or host readings and poetry slams in-store or online.
Mar 22, 2024FridayWorld Water DayWater conservation awareness campaigns or promotions on water-saving products.
Mar 23, 2024SaturdayNational Puppy DayPet-related sales, adoption events, or partnerships with local animal shelters.
Mar 23, 2024SaturdayWorld Meteorological DayPromote weather-related products like raincoats, umbrellas, or weather stations.
Mar 25, 2024MondayInternational Waffle DayWaffle makers, waffle mix promotions, or collaborations with local breakfast spots.
Mar 27, 2024WednesdayWorld Theatre DayDiscounts on theater tickets, promote plays and performances, or theater-related merchandise.
Mar 30, 2024SaturdayDoctors’ DaySpecial offers for healthcare professionals or promotions on health and wellness products.
Mar 31, 2024SundayEaster SundayEaster-themed promotions, such as on chocolates, Easter eggs, and spring decorations.
Mar 31, 2024SundayInternational Transgender Day of VisibilitySupport transgender rights and visibility with themed products or charity partnerships.

April 2024 Retail Holidays

April is notable for National Autism Awareness Month, a campaign that aims to raise awareness and understanding of autism spectrum disorders. It’s also Earth Month, focusing on environmental conservation and sustainability efforts.

DateDayHolidayRetail Promotion Idea
Apr 01, 2024MondayApril Fools’ DayFun and quirky promotions, possibly involving harmless pranks or joke products.
Apr 01, 2024MondayAsian American Pacific Islander MonthHighlight and promote products from Asian American and Pacific Islander cultures.
Apr 01, 2024MondayStart of National Public Health WeekFocus on health and wellness products, offer discounts on health-related services.
Apr 02, 2024TuesdayAutism Awareness DayPromote autism awareness, possibly donate a portion of sales to related charities.
Apr 03, 2024WednesdayNational Walking DayDiscounts on walking gear, such as shoes and fitness trackers.
Apr 04, 2024ThursdayNational Burrito DayPromotions on burrito-related products, collaborate with local Mexican restaurants.
Apr 05, 2024FridayDeep Dish Pizza DayPromotions on pizza, especially deep-dish varieties, or pizza-making kits.
Apr 07, 2024SundayWorld Health DayHealth-focused promotions, workshops, or events on maintaining a healthy lifestyle.
Apr 07, 2024SundayNational Beer DayBeer-related promotions, including discounts on craft beers or beer-tasting events.
Apr 10, 2024WednesdayNational Siblings DaySpecial offers on gifts for siblings, such as matching outfits or shared experiences.
Apr 10, 2024WednesdayInternational Day of PinkSupport LGBTQ+ communities, possibly donate a part of sales to LGBTQ+ charities.
Apr 11, 2024ThursdayNational Pet DayDiscounts on pet products, pet-friendly events, or partner with animal shelters.
Apr 12, 2024FridayNational Grilled Cheese DayPromote cheese and bread products, or collaborate with local eateries for special deals.
Apr 12, 2024FridayInternational Day of Human Space FlightSpace-themed promotions or educational events about space exploration.
Apr 15, 2024MondayTax DayOffer tax-related services or discounts, or stress-relief products for the tax season.
Apr 15, 2024MondayWorld Art DayPromote local artists, offer discounts on art supplies, or host art-related events.
Apr 18, 2024ThursdayNational High Five DayCreate interactive promotions that involve high-fives for discounts or rewards.
Apr 19, 2024FridayBicycle DayDiscounts on bicycles and cycling gear, promote eco-friendly transportation.
Apr 21, 2024SundayWorld Creativity and Innovation DayShowcase innovative products or services, host workshops on creativity.
Apr 22, 2024MondayEarth DayEnvironmental awareness campaigns, promote eco-friendly products.
Apr 23, 2024TuesdayEnglish Language DayPromotions on English literature and language learning resources.
Apr 23, 2024TuesdaySpanish Language DayHighlight Spanish literature and offer discounts on Spanish learning materials.
Apr 23, 2024TuesdayWorld Book and Copywriting DayDiscounts on books, promote copywriting services or writing workshops.
Apr 24, 2024WednesdayDenim DayDenim-related sales or promotions, focus on jeans and denim wear.
Apr 25, 2024ThursdayTake Your Child to Work DayPromotions on children’s products or activities that can be enjoyed in the workplace.
Apr 25, 2024ThursdayWorld Penguin DayPenguin-themed products or promotions, possibly support penguin conservation efforts.
Apr 26, 2024FridayNational Pretzel DayDiscounts on pretzels and related snack items, collaborate with local bakeries.
Apr 26, 2024FridayLesbian Visibility DaySupport lesbian communities, promote LGBTQ+ events or products.
Apr 28, 2024SundayNational Superhero DaySuperhero-themed promotions, discounts on comics, toys, or movies.
Apr 28, 2024SundayWorld Day for Safety and Health at WorkFocus on workplace safety products or health and wellness initiatives for employees.
Apr 29, 2024MondayInternational Dance DayPromote dance classes, apparel, or events celebrating different dance forms.
Apr 30, 2024TuesdayInternational Jazz DayHost jazz events, offer discounts on jazz music or related experiences.

May 2024 Retail Holidays

May hosts Mental Health Awareness Month, which seeks to increase awareness and reduce the stigma surrounding mental health issues. Additionally, it’s Asian Pacific American Heritage Month, celebrating the rich culture and contributions of Asian Pacific Americans.

DateDayHolidayRetail Promotion Idea
May 01, 2024WednesdayMay DaySpring-themed sales or promotions, focusing on outdoor and gardening products.
May 01, 2024WednesdayNational College Decision DayDiscounts for students on college essentials like dorm supplies and electronics.
May 04, 2024SaturdayInternational Firefighters DaySupport local fire departments or offer special discounts to firefighters and their families.
May 04, 2024SaturdayStar Wars DayStar Wars-themed promotions, discounts on merchandise, or movie screenings.
May 05, 2024SundayCinco De MayoSpecial offers on Mexican food and drinks, or collaborate with Mexican restaurants for events.
May 05, 2024SundayWorld Laughter DayHumor-themed promotions, funny products, or comedy night events.
May 06, 2024MondayNational Nurses DaySpecial discounts for nurses, healthcare-themed promotions.
May 07, 2024TuesdayNational Teachers’ DayDiscounts for teachers on educational materials or classroom supplies.
May 11, 2024SaturdayEat What You Want DayFood-related promotions, discounts at restaurants, or special food events.
May 12, 2024SundayMother’s DaySpecial offers on gifts for mothers, such as jewelry, flowers, or spa treatments.
May 16, 2024ThursdayInternational Day of LightPromotions on lighting products, photography equipment, or light therapy devices.
May 17, 2024FridayBike to Work DayDiscounts on bicycles, cycling gear, or promotions for eco-friendly commuting.
May 17, 2024FridayEndangered Species DayAwareness campaigns or donations to wildlife conservation efforts.
May 18, 2024SaturdayArmed Forces DaySpecial promotions or discounts for military personnel and their families.
May 18, 2024SaturdayInternational Museum DayCollaborations with local museums, discounts on museum visits or cultural products.
May 18, 2024SaturdayFacebook’s 20th AnniversaryOnline promotions, social media contests, or campaigns focusing on digital connectivity.
May 20, 2024MondayWorld Bee DayPromotions on bee-related products like honey, and support for bee conservation initiatives.
May 20, 2024MondayNational Rescue Dog DayPartner with local shelters for adoption events, discounts on pet products.
May 23, 2024ThursdayWorld Turtle DayPromotions on turtle-themed products, support for turtle conservation efforts.
May 24, 2024FridayNational Brother’s DaySpecial offers on gifts suitable for brothers, like gadgets, sports gear, or fashion items.
May 25, 2024SaturdayNational Wine DayWine tastings, discounts on wine and wine accessories, or events at local vineyards.
May 27, 2024MondayMemorial DayMemorial Day sales, especially on outdoor equipment, grills, and summer clothing.
May 28, 2024TuesdayNational Burger DayPromotions at local burger joints, discounts on grilling supplies, or burger-making contests.
May 29, 2024WednesdayNational Biscuits DayDiscounts on biscuits and baking supplies, or collaborate with bakeries for special offers.
May 31, 2024FridayWorld No Tobacco DayHealth-focused campaigns, promotions on smoking cessation products or services.

June 2024 Retail Holidays

June is synonymous with Pride Month, a time to celebrate and advocate for LGBTQ+ rights, visibility, and equality. It’s also National Safety Month, where attention is directed towards safety awareness and injury prevention.

DateDayHolidayRetail Promotion Idea
Jun 01, 2024SaturdayPride MonthLaunch Pride-themed promotions, support LGBTQ+ charities, and highlight inclusive products.
Jun 01, 2024SaturdayGlobal Day of ParentsSpecial offers on gifts for parents, family-themed events or promotions.
Jun 01, 2024SaturdayWorld Milk DayPromotions on dairy products, collaborations with local dairy farms or milk-based treats.
Jun 03, 2024MondayNational Egg DayDiscounts on eggs and egg-related products, cooking demos or recipe contests.
Jun 04, 2024TuesdayNational Cheese DayCheese tasting events, promotions on cheese and related gourmet products.
Jun 05, 2024WednesdayGlobal Running DayDiscounts on running gear, organize community runs or fitness challenges.
Jun 05, 2024WednesdayWorld Environment DayEco-friendly product promotions, environmental awareness campaigns.
Jun 05, 2024WednesdayNational Chocolate Ice Cream DaySpecial offers on chocolate ice cream, collaborations with local ice cream parlors.
Jun 07, 2024FridayNational Donut DayDonut giveaways or discounts, partnerships with local bakeries for special offers.
Jun 08, 2024SaturdayNational Best Friends DayPromotions for shopping with friends, special offers on shared experiences or gifts.
Jun 08, 2024SaturdayWorld Oceans DayMarine conservation support, promotions on sustainable seafood or ocean-themed products.
Jun 12, 2024WednesdayWorld Day Against Child LaborAwareness campaigns, promoting fair trade and ethically produced products.
Jun 14, 2024FridayFlag DayPatriotic-themed promotions, discounts on flag-related merchandise.
Jun 14, 2024FridayWorld Blood Donor DayCollaborate with blood banks for donation drives, offer incentives for donors.
Jun 16, 2024SundayFather’s DaySpecial offers on gifts for fathers, such as electronics, grooming products, or experiences.
Jun 17, 2024MondayNational Mascot DayPromotions involving company mascots, special events or discounts.
Jun 18, 2024TuesdayInternational Picnic DayPicnic-related promotions, discounts on outdoor dining sets, picnic baskets, or food items.
Jun 19, 2024WednesdayJuneteenthCelebrate African American culture, support Black-owned businesses and community events.
Jun 20, 2024ThursdaySummer SolsticeSummer-themed promotions, special offers on outdoor and leisure products.
Jun 20, 2024ThursdayWorld Refugee DayAwareness and support for refugee causes, highlight products made by refugees.
Jun 21, 2024FridayInternational Yoga DayDiscounts on yoga gear, organize yoga classes or wellness events.
Jun 21, 2024FridayNational Selfie DaySelfie contests on social media, discounts on selfie sticks and camera gear.
Jun 21, 2024FridayWorld Music DayMusic-themed promotions, live performances, discounts on musical instruments or gear.
Jun 26, 2024WednesdayDay Against Drug AbuseEducational campaigns, support for drug abuse prevention programs.
Jun 27, 2024ThursdayNational Sunglasses DayPromotions on sunglasses, collaborations with eyewear brands.
Jun 27, 2024ThursdayNational Handshake DayEncourage networking events, special offers for business-related products or services.
Jun 29, 2024SaturdayNational Camera DayDiscounts on cameras and photography equipment, organize photography contests.
Jun 30, 2024SundayBET AwardsEntertainment-themed promotions, special offers related to the music and entertainment industry.

July 2024 Retail Holidays

July features National Ice Cream Month, a delightful celebration of the joy of ice cream during the warm summer months. Similarly, National Picnic Month encourages outdoor picnics and leisure activities.

DateDayHolidayRetail Promotion Idea
July 1, 2024FridayCanada DayCanadian-themed promotions, discounts on Canadian products or outdoor gear.
July 2, 2024SaturdayWorld UFO Day“Out of this World” discounts on sci-fi merchandise, UFO-themed events or products.
July 4, 2024MondayIndependence Day (4th of July)Patriotic-themed promotions, fireworks sales, outdoor BBQ and party supplies.
July 6, 2024WednesdayInternational Kissing DayRomantic-themed promotions, discounts on gifts for couples, lip care products.
July 6, 2024WednesdayNational Fried Chicken DayFried chicken specials, chicken-themed merchandise, outdoor picnics and events.
July 7, 2024ThursdayWorld Chocolate DayChocolate lovers’ discounts, chocolate tastings, cocoa-based product promotions.
July 9, 2024SaturdayNational Sugar Cookie DaySweet treats discounts, sugar cookie decorating kits, bakery events.
July 10, 2024SundayNational Piña Colada DayTropical drink promotions, beach-themed products, cocktail-making kits.
July 11, 2024Monday7 Eleven DayConvenience store specials, free Slurpee giveaways, late-night snacks discounts.
July 11, 2024MondayWorld Population DayGlobal awareness campaigns, discounts on sustainable and eco-friendly products.
July 14, 2024FridayNational Mac and Cheese DayMac and cheese specials, comfort food promotions, cheese-themed events.
July 15, 2024SaturdayWorld Youth Skills DayYouth development initiatives, discounts on skill-building products or courses.
July 16, 2024SundayWorld Snake DayReptile-themed promotions, educational snake exhibits, snake-related merchandise.
July 17, 2024MondayWorld Emoji DayEmoji-themed products, social media contests, digital communication discounts.
July 20, 2024ThursdayNational Moon DayAstronomy-themed promotions, moon-watching events, space-themed merchandise.
July 21, 2024FridayNational Ice Cream DayIce cream parlor specials, frozen treats discounts, ice cream socials.
July 24, 2024MondayNational Tequila DayTequila tastings, margarita promotions, Mexican-themed fiestas.
July 24, 2024MondayNational Cousins DayFamily reunion-themed promotions, discounts on group activities or family gifts.
July 25, 2024TuesdayNational Intern DayInternship program promotions, career development resources, office supplies discounts.
July 28, 2024FridayParents’ DaySpecial offers on gifts for parents, family-themed events or promotions.
July 29, 2024SaturdayNational Lasagna DayItalian cuisine promotions, lasagna specials, pasta-themed products.
July 30, 2024SundayInternational Day of FriendshipFriendship-themed promotions, discounts on gifts for friends, social events.
July 30, 2024SundayNational Cheesecake DayCheesecake bakery specials, cheesecake flavor promotions, dessert-themed events.
July 31, 2024MondayNational Avocado DayAvocado-themed products, discounts on avocado-based dishes, guacamole specials.

August 2024 Retail Holidays

August brings National Water Quality Month, raising awareness about the importance of clean water and water conservation. It’s also National Immunization Awareness Month, emphasizing the significance of vaccinations for public health.

DateDayHolidayRetail Promotion Idea
August 1, 2024WednesdayNational Girlfriend DayGifts for girlfriends, romantic-themed promotions, couples’ events or date night specials.
August 2, 2024ThursdayInternational Beer DayBeer tasting events, discounts on beer and brewery merchandise, pub or bar specials.
August 4, 2024SaturdayNational Sister’s DayGifts for sisters, sibling-themed promotions, family-friendly activities or events.
August 4, 2024SaturdayNational Friendship DayFriendship-themed promotions, discounts on gifts for friends, social events.
August 7, 2024TuesdayPurple Heart DaySupport for veterans, military-themed products, discounts for veterans and active-duty personnel.
August 8, 2024WednesdayInternational Cat DayCat-themed merchandise, pet adoption events, discounts on pet supplies.
August 9, 2024ThursdayBook Lovers DayBookstore promotions, discounts on books, author signings or readings.
August 10, 2024FridayNational Lazy DayRelaxation-themed promotions, spa day discounts, cozy loungewear or bedding sales.
August 10, 2024FridayS’mores DayCampfire and s’mores kits, marshmallow and chocolate promotions, camping gear discounts.
August 12, 2024SundayWorld Elephant DayElephant conservation support, elephant-themed merchandise, zoo or wildlife park events.
August 13, 2024MondayInternational Left-Handers DayLeft-handed products, discounts on lefty-friendly tools, celebrate left-handed achievements.
August 14, 2024TuesdayWorld Lizard DayReptile-themed promotions, educational lizard exhibits, lizard-related merchandise.
August 15, 2024WednesdayNational Relaxation DayWellness and relaxation offers, spa treatments, meditation or yoga classes.
August 16, 2024ThursdayNational Tell a Joke DayComedy-themed promotions, joke-telling contests, humor-related products.
August 17, 2024FridayNational Nonprofit DaySupport for nonprofits, charitable donations, volunteer opportunities, nonprofit partnerships.
August 19, 2024SundayNational Aviation DayAviation-themed promotions, discounts on flight experiences or pilot gear.
August 19, 2024SundayWorld Photography DayPhotography equipment sales, photography contests, showcase customer photos.
August 20, 2024MondayNational Radio DayRadio-themed promotions, host radio-related events, discounts on radios and speakers.
August 21, 2024TuesdayWorld Senior Citizens DaySenior-friendly products, senior center activities, discounts for senior citizens.
August 22, 2024WednesdayNational Tooth Fairy DayTooth fairy-themed promotions, dental care products, children’s dental health awareness.
August 26, 2024SundayNational Dog DayDog-themed merchandise, pet adoption drives, discounts on pet supplies.
August 26, 2024SundayWomen’s Equality DayGender equality support, women-owned business features, promotions for gender equality initiatives.
August 30, 2024FridayNational Beach DayBeach-themed promotions, discounts on swimwear and beach gear, beach cleanup events.
August 31, 2024SaturdayOverdose Awareness DaySupport for addiction recovery, awareness campaigns, partnerships with addiction support organizations.

September 2024 Retail Holidays

September is dedicated to National Childhood Cancer Awareness Month, a campaign that raises awareness and supports research to combat childhood cancer. It’s also National Preparedness Month, promoting disaster preparedness and emergency planning.

DateDayHolidayRetail Promotion Idea
September 2, 2024MondayLabor DayEnd-of-summer clearance sales, outdoor gear discounts, BBQ and picnic promotions.
September 5, 2024ThursdayInternational Day of CharityCharitable giving campaigns, donation drives, support for nonprofit organizations.
September 6, 2024FridayRead a Book DayBookstore discounts, author readings, book-themed events or book club promotions.
September 7, 2024SaturdayNational Beer Lover’s DayBeer tastings, craft beer promotions, brewery tours, beer-related merchandise.
September 8, 2024SundayGrandparents’ DayGifts for grandparents, family-themed promotions, special events for seniors.
September 10, 2024TuesdaySuicide Prevention DayAwareness campaigns, mental health support resources, partnerships with mental health organizations.
September 11, 2024WednesdayPatriot DayPatriotic-themed promotions, discounts on flag-related merchandise, community events.
September 15, 2024SundayFirst Day of Hispanic Heritage MonthCelebrate Hispanic culture, support Hispanic-owned businesses, cultural events and promotions.
September 18, 2024WednesdayNational Cheeseburger DayBurger joint specials, cheeseburger-themed events, discounts on burger ingredients.
September 21, 2024SaturdayInternational Day of PeacePeace-themed promotions, peace-building activities, support for peace organizations.
September 21, 2024SaturdayOktoberfest StartsGerman beer and food celebrations, Oktoberfest-themed events, beer stein and lederhosen sales.
September 22, 2024SundayStart of FallFall-themed promotions, autumn decor sales, discounts on seasonal clothing.
September 23, 2024MondayInternational Day of Sign LanguagesDeaf awareness campaigns, sign language learning resources, sign language interpreter discounts.
September 25, 2024WednesdayNational Daughters DayGifts for daughters, family-themed promotions, special events for parents and daughters.
September 26, 2024ThursdayNational Pancake DayPancake house specials, pancake cooking classes, discounts on pancake mix and toppings.
September 27, 2024FridayWorld Tourism DayTourism-related promotions, travel discounts, support for sustainable tourism.
September 28, 2024SaturdayNational Drink Beer DayBeer tastings, beer-related merchandise, discounts on beer and brewery tours.
September 28, 2024SaturdayNational Sons DayGifts for sons, family-themed promotions, special events for parents and sons.
September 29, 2024SundayNational Coffee DayCoffee shop promotions, coffee bean sales, coffee-related merchandise discounts.
September 29, 2024SundayWorld Heart DayHeart health awareness campaigns, discounts on heart-healthy products, support heart-related charities.
September 30, 2024MondayInternational Podcast DayPodcast promotions, podcast-related merchandise, podcast creator features.

October 2024 Retail Holidays

October is recognized as Breast Cancer Awareness Month, a period that focuses on promoting breast cancer awareness, education, and early detection. Simultaneously, it’s National Cybersecurity Awareness Month, with an emphasis on cybersecurity education and online safety.

DateDayHolidayRetail Promotion Idea
October 1, 2024WednesdayInternational Coffee DayCoffee shop promotions, coffee bean sales, coffee-related merchandise discounts.
October 1, 2024WednesdayWorld Vegetarian DayVegetarian menu specials, discounts on vegetarian products, support for vegetarian lifestyle.
October 2, 2024ThursdayInternational Day of Non-ViolencePeace-themed promotions, non-violence awareness campaigns, support for peace organizations.
October 3, 2024FridayNational Boyfriend DayGifts for boyfriends, romantic-themed promotions, couples’ events or date night specials.
October 4, 2024SaturdayNational Taco DayTaco specials at restaurants, taco-making contests, discounts on taco ingredients.
October 4, 2024SaturdayWorld Animal DaySupport for animal welfare, pet adoption events, animal-themed merchandise.
October 4, 2024Saturday
World Smile DaySmile-themed promotions, acts of kindness campaigns, support for charitable causes.
October 5, 2024SundayWorld Teachers’ DayTeacher appreciation events, discounts for educators, school-related promotions.
October 6, 2024MondayNational Coaches DayThank coaches and mentors, sports-related promotions, coaching and training offers.
October 10, 2024ThursdayWorld Mental Health DayMental health awareness campaigns, support for mental health organizations, self-care product discounts.
October 11, 2024FridayNational Coming Out DayLGBTQ+ support and awareness, pride-themed promotions, inclusion and diversity campaigns.
October 14, 2024MondayIndigenous Peoples’ DayCelebrate indigenous cultures, support indigenous artisans, cultural events and promotions.
October 14, 2024MondayNational Dessert DaySpecial desserts at bakeries and restaurants, dessert-making contests, sweet treats discounts.
October 16, 2024WednesdayWorld Food DayFood drive and donation campaigns, discounts on food products, support for food banks.
October 16, 2024WednesdayNational Boss DayAppreciation gifts for bosses, boss-themed promotions, leadership training discounts.
October 17, 2024ThursdayPasta DayPasta specials at restaurants, pasta cooking classes, discounts on pasta and sauces.
October 26, 2024SundayNational Pumpkin DayPumpkin-themed promotions, pumpkin carving contests, discounts on pumpkin-flavored products.
October 27, 2024MondayBlack Cat DayAdoption events for black cats, support for animal shelters, black cat-themed merchandise.
October 30, 2024WednesdayNational Candy Corn DayCandy corn giveaways, discounts on Halloween candy, candy-themed contests.
October 31, 2024ThursdayHalloweenHalloween costumes and decorations, trick-or-treating events, spooky-themed parties.
October 31, 2024ThursdayStart of DiwaliDiwali-themed promotions, support for Indian culture, discounts on Diwali decorations and sweets.

November 2024 Retail Holidays

In November, we have National Diabetes Month, which aims to raise awareness about diabetes prevention and management. It’s also Native American Heritage Month, celebrating and honoring the culture and contributions of Native Americans.

DateDayHolidayRetail Promotion Idea
November 1, 2024MondayDía De Los Muertos DayCultural celebrations, Day of the Dead-themed events, traditional Mexican products promotions.
November 1, 2024MondayNational Authors’ DayBookstore events, author book signings, discounts on books and literature-related merchandise.
November 1, 2024MondayWorld Vegan DayVegan menu specials, plant-based product promotions, support for vegan lifestyle.
November 3, 2024WednesdayNational Sandwich DaySandwich shop specials, create-your-own sandwich events, discounts on sandwich ingredients.
November 3, 2024WednesdayDaylight Savings Time EndsTime-related promotions, sleep products discounts, energy-efficient products.
November 5, 2024FridayElection DayEncourage voting, democracy-themed promotions, “I Voted” discounts or freebies.
November 10, 2024MondayScience Day for Peace and DevelopmentSupport for scientific research, science-related products promotions, educational events.
November 11, 2024TuesdayVeterans DayVeteran appreciation events, military discounts, support for veteran causes.
November 13, 2024ThursdayWorld Kindness DayActs of kindness campaigns, support for charitable organizations, random acts of kindness promotions.
November 14, 2024FridayNational Pickle DayPickle-themed promotions, pickle tastings, discounts on pickled products.
November 14, 2024FridayWorld Diabetes DayDiabetes awareness campaigns, health-related products discounts, support for diabetes research.
November 15, 2024SaturdayAmerica Recycles DayPromote recycling initiatives, eco-friendly product discounts, recycling awareness events.
November 16, 2024SundayNational Fast Food DayFast food specials, fast food challenges, discounts on popular fast food items.
November 19, 2024WednesdayInternational Men’s DayMen’s health awareness campaigns, men’s fashion promotions, support for men’s health organizations.
November 20, 2024ThursdayTrans Day of RemembranceTransgender support and awareness, LGBTQ+ inclusivity campaigns, support for trans organizations.
November 21, 2024FridayWorld Television DayTV-themed promotions, television show marathons, discounts on home entertainment systems.
November 23, 2024SundayNational Espresso DayEspresso specials at cafes, coffee equipment discounts, espresso-related merchandise.
November 28, 2024ThursdayThanksgiving DayThanksgiving feasts, Black Friday previews, gratitude-themed promotions.
November 29, 2024FridayBlack FridayBlack Friday sales, doorbusters, early bird specials, discounts on a wide range of products.
November 30, 2024SaturdaySmall Business SaturdaySupport local businesses, small business discounts, community events.

December 2024 Retail Holidays

December features Safe Toys and Gifts Month, reminding us to make safe toy choices and gift-giving decisions during the holiday season. Additionally, it’s Universal Human Rights Month, where the focus is on promoting and protecting human rights globally.

DateDayHolidayRetail Promotion Idea
December 1, 2024SundayWorld AIDS DayHIV/AIDS awareness campaigns, support for AIDS research organizations, fundraising for healthcare.
December 2, 2024MondayCyber MondayOnline shopping deals, e-commerce discounts, special promotions for digital products.
December 2, 2024MondayInternational Day for Abolition of SlaverySupport anti-slavery organizations, raise awareness of modern slavery issues, fair trade product promotions.
December 3, 2024TuesdayGiving TuesdayCharity and giving campaigns, donations to non-profit organizations, support for community causes.
December 4, 2024WednesdayNational Cookie DayCookie giveaways, cookie decorating contests, discounts on baking supplies and cookies.
December 5, 2024ThursdayInternational Volunteer DayVolunteer appreciation events, opportunities to volunteer, support for volunteer organizations.
December 7, 2024SaturdayPearl Harbor RemembranceHonor veterans, military-themed promotions, support for veterans’ causes.
December 10, 2024TuesdayHuman Rights DayHuman rights awareness campaigns, support for human rights organizations, promote inclusivity and diversity.
December 15, 2024SundayBill of Rights DayCelebrate constitutional rights, educational events, discounts on books about the Bill of Rights.
December 17, 2024TuesdayNational Maple Syrup DayMaple syrup-themed promotions, pancake breakfasts, discounts on maple syrup products.
December 21, 2024SaturdayStart of WinterWinter-themed promotions, cold-weather products discounts, winter sports events.
December 21, 2024SaturdayLook on the Bright Side DayPositive thinking campaigns, cheerful product promotions, gratitude-themed events.
December 22, 2024SundayNational Short Person DayCelebrate diversity, height-related humor promotions, discounts on fun-sized products.
December 24, 2024TuesdayChristmas EveLast-minute Christmas shopping, Christmas Eve dinners, holiday-themed promotions.
December 25, 2024WednesdayChristmas DayChristmas celebrations, gift exchanges, holiday decorations and gift discounts.
December 25, 2024WednesdayStart of HanukkahHanukkah-themed promotions, support for Jewish culture, discounts on Hanukkah products.
December 26, 2024ThursdayKwanzaaKwanzaa celebrations, African heritage promotions, support for African-American culture.
December 31, 2024TuesdayNew Year’s EveNew Year’s Eve parties, countdown events, end-of-year clearance sales.

Marketing Preparation Before the Holiday Season

  1. Start Planning Early – Successful holiday marketing requires careful planning and execution. Begin your preparations well in advance, ideally starting in the summer. This will give you enough time to develop strategies, create content, and set up campaigns.
  2. Analyze Past Performance – Examine your past holiday campaigns closely. What worked, and what didn’t? Understanding your previous performance will help you make data-driven decisions and avoid repeating mistakes.
  3. Identify Key Dates – List all the key dates for the 2024 holiday season, including Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year’s Eve. Consider including lesser-known holidays that may be relevant to your audience.
  4. Craft a Content Calendar – Create a detailed content calendar outlining what type of content you’ll produce, when it will be released, and which platforms it will be distributed on. Ensure your content aligns with the holiday spirit and resonates with your target audience.
  5. Optimize Your Website – With the surge in online shopping during the holidays, your website must be ready to handle increased traffic. Optimize your site for speed, security, and mobile-friendliness. Check for broken links and ensure that product pages are up to date.
  6. Set a Budget – Determine your holiday marketing budget, including expenses for advertising, promotions, and additional staff if necessary. Allocate funds strategically to maximize ROI.

Marketing During the Holiday Season

  1. Launch Early Campaigns – Start your holiday marketing campaigns before Thanksgiving. Early birds often catch more customers, and shoppers appreciate the opportunity to plan ahead.
  2. Leverage Social Media – Utilize social media platforms to reach a wider audience. Share holiday-themed content, promotions, and user-generated content. Encourage engagement by running holiday-themed contests and giveaways.
  3. Monitor and Adjust – Your campaigns should be monitored regularly. If something isn’t working, be prepared to adjust your strategy. A/B testing can help you fine-tune your campaigns for better results.
  4. Create Special Offers – Incentivize purchases by offering special holiday discounts, bundles, and limited-time deals. Encourage shoppers to take advantage of these offers by creating a sense of urgency.
  5. Personalize Customer Experiences – Use customer data to personalize the shopping experience. Send personalized recommendations and shopping reminders based on past purchases and browsing behavior.

Marketing After the Holiday Season

  1. Analyze the Results – Once the holiday season is over, it’s time to evaluate the results of your marketing efforts. Review the sales data, engagement metrics, and customer feedback to gain insights into what worked and what didn’t.
  2. Plan for the Future – Use the insights from your analysis to inform your marketing strategy for the following year. Consider what can be improved and apply those lessons to future campaigns.
  3. Continue Engagement – Don’t let the momentum slip after the holidays. Keep engaging with your customers through post-holiday promotions, new product launches, and exclusive offers for loyal customers.
  4. Show Gratitude – Send thank-you messages to your customers, acknowledging their support during the holiday season. A little gratitude can go a long way in building lasting customer relationships.

The holiday season presents many opportunities for marketers to connect with their audience and drive sales. By planning, optimizing your strategies, and staying adaptable, you can make the most of this festive period and set the stage for a successful year ahead. Remember, holiday marketing is not just about sales; it’s about creating memorable and valuable customer experiences.

2024 Holiday Shopper Trends and Forecast

In a recent eMarketer podcast, experts shared their insights into the 2023 holiday shopping season and offered predictions for what lies ahead in the 2024 holiday season. The conversation delved into key points that shed light on consumer behavior and economic trends.

One significant aspect of the discussion was the high volume of returns in 2023, totaling an astounding $743 billion, representing a return rate of 14.5% of sales. Despite concerns about inflation and economic uncertainty, consumers continued to make purchases during the holiday season, driven by attractive discounts and deals retailers offer.

The experts also discussed the concept of a vibesession, a prevailing sentiment among consumers that the economy was in a recession, despite no official recession being declared. This sentiment was attributed to factors such as political and economic uncertainties. Nevertheless, consumer spending remained strong throughout the holiday season.

Looking forward to the 2024 holiday season, predictions were made regarding the potential impact of the presidential election on holiday sales. Historical data suggested that past elections had witnessed increased holiday spending, potentially driven by a sense of urgency among consumers. The experts anticipated that, regardless of the election outcome, a portion of the population might feel compelled to spend, contributing to holiday sales.

Another prediction centered on the growth of partnerships within the retail sector. The experts foresaw increased collaborations between retailers to enhance online and offline consumer interest. These partnerships were seen as a cost-effective means of reaching consumers and creating engaging shopping experiences.

Regarding aspirations for the 2024 holiday season, the discussion emphasized the importance of offering better-personalized offers to consumers. While personalization has been a key trend in retail, there is room for improvement to ensure tailored offers align more closely with individual consumer preferences. Additionally, the experts expressed a desire to see brick-and-mortar retailers leverage experiential aspects in their stores. They stressed the need for retailers to create engaging in-store experiences, offer loss leaders, and implement compelling strategies to make physical retail locations stand out.

Listen to the eMarketer Podcast

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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