Black Friday is almost here and 55% of consumers utilize a shopping app on their smartphone each week! We already shared a few infographics on holiday shopping and mobile like Why Your Business Should be Mobile-Ready for the Holidays and The Rise of Mobile Commerce, and the Benefit to Marketers.
This infographic from Blue Chip Marketing provides data on just what kind of strategies those mobile users are looking for. Understanding the location, the time of day, the demographics of your user can help drive quite mobile purchases. And providing a means to recommend purchases and build shopping lists can help, too!