Marketing InfographicsSocial Media & Influencer Marketing

Fortune 100 and Social Media

Burson-Martseller recently released a report highlighting the Fortune Global 100 companies and how they were using social platforms including: Blogs, Facebook, Twitter and YouTube. Flowtown complied a graphic illustrating the most interesting of their findings:

How Are Companies Leveraging Social Media?
Flowtown – Social Media Marketing Application

One observation on this… I’m curious what the impact and relationship of having a blog in coordination with Twitter, Facebook and YouTube is impacting the results of these corporations. It seems to me that you need to have a place to drive the social traffic to for deeper engagement. If not a blog, then are these Fortune 100 companies realizing their full social media potential?

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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