Infographic: How We Consume Content From Brands

503 Flares
503 Flares Twitter 94 Facebook 0 StumbleUpon 0 Google+ 7 LinkedIn 32 Buffer 17 Reddit 0 Pin It Share 353 Email -- 503 Flares ×

We worked with our digital catalog publisher sponsor, Zmags, to create this beautiful and insightful infographic to how we consume content from brands as consumers. Some findings already confirmed what I knew, while others were surprising. However, the overall message is that your content needs to be consistent across multiple devices.

How can you do that? Recognizable design and common functionality across devices. Use of images and rich media also retains attention span. Having a variety of content helps with conversions as well.

What did you find interesting?

Zmags How We Consume Content From Brands Infographic