How to Pitch an Influencer, Blogger, or Journalist

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How to Pitch an Influencer, Blogger, or Journalist
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In the past, I’ve written about how to NOT pitch a blogger. The saga continues as I get an endless stream of unprepared public relations professions who don’t have the information I need to promote their client’s products or services.

It took a while to actually get a pitch that was worth showing. I received an email from a social media strategist with Supercool Creative. Supercool is a creative agency specializing in online video creative and production, viral marketing, video seeding, integrated social media campaigns, viral videos, branded entertainment and webisodes. This is an incredible email!

Features of a Great Blog Pitch

  1. The pitch was personalized. I typically receive a blanket cut and paste. I delete those pitches immediately. If you can’t learn who I am, why should I listen to you?
  2. The pitch succinctly tells me the information. Most PR folks simply cut and paste a ridiculous press release into the body of the email.
  3. The pitch provides me with a quote to enter directly into my blog post!
  4. The pitch includes a link to the actual story (and where I can reference and point my visitors to).
  5. The pitch tells me different ways I could utilize the information! This is when I welled up in tears… sniff. Imagine that… to save me time, Darci had already thought about how I could act on the information… and adds a note to contact her if I have any questions.
  6. The pitch provides background on the expert and why he’s important enough to listen to.
  7. The pitch closes with Darci’s actual name, title and company (which I even looked up!)
  8. The pitch has an opt-out! PR folks often send cut and paste emails out of Outlook – a direct violation of the CAN-SPAM act.

This is a near perfect email… I’d rate it a solid B+. The only tiny piece of information missing is a leap that I don’t think too many PR folks would care to take – but it would have been great to hear why it would have been relevant to my audiences. A simple few words in the email like, “I noticed the Marketing Technology Blog has spoken about video and social media in the past, so I thought this would be of interest to you…”.