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How to Build Your Brand Online

We tend to get into the weeds sometimes as we’re blogging about specific marketing technologies are techniques. There are still a ton of companies out there that have not built out an adequate web presence to begin acquiring leads or conversions online. This is a solid infographic on how to build your brand online.

Today, businesses must establish a powerful presence online in order to attract customers near and far. A website creates personal connections with customers by establishing loyalty through brand awareness. Websites allow businesses to put all of their information in one place, making it easy for customers to stay in touch with your products or services. From the Freewebsite.com infographic How to Build Your Brand Online

Key to the infographic is the discussion of the word

brand. The word evolved from ranchers branding their cattle, but has evolved well beyond a name, logo or slogan as we look at brands online. Now a brand symbolizes the online persona that a company has developed, encompassing its authority, trustworthiness, and personality. Everything a company engages in online adds to that persona, and must be maintained and managed.

brand online

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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