A great look at measuring contextual success with Google Analytics (rather than monetary). I came across this video when I was researching how to better track activity within Smaller Indiana with Google Analytics. Sure enough, I am able to set up goals in Google Analytics by searching the URL for specific strings in an expression. I can name the goal, in this case tracking “New Member Signups”.
Click through to the post to see the video on tracking success with Google Analytics.
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