We’ve run tests with clients that have shown that if you have more YouTube views… that people are more apt to watch the video. In other words, if I see a video with 23 views… I may not even click play. But if I see a video with 2,342 views – I’ll probably click play. If I see 23,420 views… I’ll always click play.
For marketers, that’s a tough spot to be in. If you really want your video to be seen by a good sampling of the public to know whether it’s successful, you need to entice the first viewers to actually watch the video and ignore the initial view counts. Finding each view can be difficult, but if you can provide the right incentive to have a person not just view the video, but also to share it with their network, you begin to tap into finding the right audience to get your counts up and get a solid video campaign off the ground.
One solution for doing this is to use a system like YUPIQ to create a video sweepstakes.
Here’s how a Video Sweepstakes works with YUPIQ:
- Customer watches video – The promotion start page allows customers to watch the video and invite their friends to watch the video. The customer arrives at this page via advertised promotions.
- Customer invites their friends to watch video – Invitations to watch the video are received by the customers friends.
- Friends watch the video – The customer’s friends click on the invitation and are directed to a received invitation page where they can watch the video and give an entry back to the person that invited them.
- Customers are given a sweepstakes entry for every friend – The customer can earn an entry for every friend the decides to give back an entry into the sweepstakes.
The YUPIQ Viral Promotion Builder makes it easy for companies to encourage their community to send content viral. With easy-to-create sweepstakes and giveaway promotions, you can increase video views, web traffic and special offer usage in less than 10 minutes – no programming skills needed.
Pricing is simple, starting with a free account! A Pro account is $119 and comes with professional theming, analytics and third party integration! Enterprise pricing is also available. Your YUPIQ account comes with 5 types of campaigns… video sweepstakes, video invites, a giveaway, a webpage invite and a purchase referral.
