Marketing InfographicsSocial Media & Influencer Marketing

Marketers Guide to Facebook Exchange Ads

Facebook offers targeting of advertisements in both the news stream and the sidebar with Facebook Exchange. Click-through rates on the news feed have skyrocketed and far outperform sidebar advertising. MDG Advertising, a full-service advertising agency with offices in Boca Raton and New York, NY, has published this Facebook Retargeting infographic.

The infographic opens with a look at how FBX works and cites Facebook’s 1.15 billion active users, with 61% participating on a daily basis. It then describes the distinctions between the original right-rail placement and the recent News Feed shift, emphasizing how the right-rail Facebook Exchange ads are best for product ads pushing direct response, while the News Feed ads are ideal for social media–centric promotions and content marketing.

Data collected on and off your site is gathered by Facebook to optimize the target audience. Combined with your own targeting and filtering, you can really optimize your Facebook advertising to get a nice return on investment.

a-marketers-guide-to-retargeting-on-facebook

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.